The Apple Core

Jason D. O'Grady & David Morgenstern

Why the new MacBook Air isn’t for pros

By | October 20, 2010, 12:38pm PDT

Summary: Apple today announced an update to its MacBook Air sub-notebook. The problem is that it isn’t powerful enough for pro users.

Apple today announced an update to its MacBook Air sub-notebook which, as I previously noted, hadn’t been updated in almost 500 days — an eternity for Apple hardware. The problem is that it isn’t powerful enough for professional users.

One thing that I feared about the new MacBook Air rumors was that it would be ship with a Core 2 Duo processor – a processor (circa Q3 2008) that is bigger, slower and hotter than the current generation Core i3-530.

My nightmare came true today.

Apple indeed shipped two new MacBook Airs (13.3 and a new 11.6-inch model) with a two-year-old Core 2 Duo processor, instead of the more modern Intel i3 processor that just about every other PC OEM ships in its notebooks.

The new MacBook Air simply isn’t powerful enough to be used as a primary computer for professional users. The Core 2 Duo processor, 2GB of RAM, and 64GB SSD won’t adequately run applications with large resource requirements like VMWare, Final Cut Pro or Photoshop. Luckily, the RAM can be bumped to 4GB (+$100) and the SSD can be bumped to 128GB (+$200) — which helps — but even then the new MBA won’t be useable as a primary computer for power users.

Interestingly, Apple didn’t include an onboard 3G chipset, meaning that road warriors will have to use either WiFi or connect an external mobile broadband device to get Internet access on the road.

I’m not sure exactly why Apple chose a older chip instead of the newer Core i3 (the keynote’s only been over for 30 minutes), but I’m sure that there’s got to be a reason.

The cynical side of me thinks that it’s planned obsolescence at its finest. In other words, Apple fully plans to upgrade the Air to the Core i3, but they want to sell a bunch of Core 2 Duos first, then make everyone buy it again, when it ships with the i3 — say, next summer. Maybe Apple had a bunch of old C2D chips sitting in a warehouse somewhere that they needed to use up?

Apple did the same exact thing with the iPad, releasing the WiFi version first, then the 3G version shortly after. A good case can be made that Apple did the same thing with the new Mac mini and MacBook (non-pro) which both still ship with the Core 2 Duo.

Next up: why the new MacBook Air is the ultimate blogging machine…

What’s your take on why Apple snubbed the Core i3 in the new MacBook Air?

More Apple “Back to Mac” coverage:

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Why the new MacBook Air isn't for pros
jackson1984-24316069205748857739440257893812 11th Oct
Man, exceptional webpage short article. In which nfljerseys just may be the website's RSS feed?
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Contributr
Depends on what kind of pro you are.
Scott Raymond 20th Oct 2010
If you just work with email, docs, spreadsheets and admin a network, it's just fine. For someone like me, I'm not going to be compiling apps on it; I just want to be able to type up documents, watch videos and play MMO games, and do remote sysadmin work from home. I don't need anything super beefy for that.
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@Scott Raymond
Or even better, a Samsung Galaxy Tab?
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Contributr
RE: Why the new MacBook Air isn't for pros
Scott Raymond 20th Oct 2010
@NonZealot I'm getting one of those, too. Portability is a critical selling point for me. I can do work on a Galaxy Tab, but I can't run certain apps or play PC-based games. It'll be perfect for commuting and travel, partnered with a folding bluetooth keyboard.

For working from home, I prefer the 11.6" subnotebook size. The keyboard fits me just right without being too small. The capabilities of the new AIR meet my minimum needs. And I can guarantee that the Intel CPU will run a lot cooler than the AMD Turion Neo dual core in my Thinkpad X100e.
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Portability for working at home?
NonZealot 20th Oct 2010
The capabilities of the new AIR meet my minimum needs.

I can truly understand the importance of thinness when you are putting something into a bag but you've just admitted that this is for the home. While the MBA might meet your minimum needs, it truly does seem like you are paying a LOT for a feature that you truly don't need: thinness.

For $500, you can buy something that is maybe a bit thicker but would have all the specs you need in a laptop for the home.

But, it is your money and it is your desire to look "cool". happy Personally, I think it is an incredible waste of an MBA to buy one and plan to only ever use it around the house.
  • Flagged
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RE: Why the new MacBook Air isn't for pros
cyberslammer 20th Oct 2010
@NonZealot And that's your opinion, and no one really cares about it anymore.
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@NonZealot

Sure thing. You want Google monitoring everything you do on the internet. Time to crawl back in your hole.
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@NonZealot
My friend .. there's no need to stutter when comparing the iPad to the Galaxy Tab. The iPad system is clearly superior .. with the quality of iPad apps factored into the iPad system.
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@Scott Raymond
Shop around...
I have an UL that does all I need, plays games at 13" and has 10+ hours battery (ASUS)...
You need long life and portable and better than netbook power.. it's there.
and well under a $1000 too.
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Why buy it, then?
trickytom3 20th Oct 2010
@Scott Raymond

You can buy a nice HP laptop for the price of this weak, hobbled, sad little toy.
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RE: Why the new MacBook Air isn't for pros
cyberslammer 20th Oct 2010
@trickytom3 I'm going to get one..you know why?

BECAUSE I CAN.

DEAL WITH IT FAKE BOY.
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"A fool and his money are soon parted"
SonofaSailor 20th Oct 2010
@cyberslammer

When anyone asks the question "who are they going to market this towards?"...thank you for admitting you are that idiot.
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RE: Why the new MacBook Air isn't for pros
cyberslammer 21st Oct 2010
@sonofadeckswabber And that's your opinion...so if I have the money and the means and I purchase one, that makes me an idiot...wow, that logic would apply to everyone who makes any kind of purchase if you don't agree with them.

Most of your posts are just jealousy posts anyway, another reason ZDNet should get an ignore button.
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@trickytom3

And that's why all of the people I know with PCs are struggling to get them to perform well enough to send emails.

Admittedly once I get to their PC laptops they get a lot faster, but never up to the speed of a 1GHz PPC iBook.

A PPC iBook will kill a PC for performance, so imagine what these MacBooks will do.

'Weak, hobbled, sad' - what planet are you from?
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Contributr
@Scott Raymond LOL did you fail to mention you want to run Windows 7 on it instead of OS X?
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LOL
SonofaSailor 20th Oct 2010
@jperlow

I noticed that comment too during the live event, and wondered if it was our boy NonZ...

however, after reading your posts about the hardware specs, I thought to myself, "you almost would have to put Win7 on it rather than run SL"
@Scott Raymond

Interesting choice in your hardware preferences. Just curious ... if you go ahead and purchase the "baby MBA", will you convert it to run a flavor of Linux ? (perhaps the latest Ubuntu distro.)

I only say that because if you go ahead and purchase the Galaxy Tab and I assume you own an Android based smartphone, going to a Linux distro on the MBA could unite all three hardware items under a single underlining OS platform. (You could run Linux in a virtual machine as another option)

Personally, if I where to go this route, I would stick with Apple's ecosystem and choose the "baby MBA", an iPhone and, of course, the iPad. Throw in a small portable printer and the Apple TV gen 2 (for assisting in an AirPlay streamed presentation to a HDTV) and all these items could very easily be stored in a briefcase or knapsack even with their power chargers and cables. (Road Warrior, indeed.)
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price doesn't cut it...
Pandorum 21st Oct 2010
I have the HP dm1z 11" and other than the SSD hard drive, this hardware for $999 doesn't cut it.

just check the specs. and the dm1z build quality isn?t bad either.

This price just keeps the luxurious nature of Apple products and the sense of "social status" that these devices give to it's owner, or just because most users don't care about specifications in their hardware, just want it to work and look nice (that explains the price not for everyone).

At least Apple came to the netbooks/sub 12" notebooks segment, that is a great news for their customers. If you like it buy it, plain and simple.
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@Pandorum

The difference is that most likely these will have a useful life of 8 years, perform better than a Windows laptop, no matter what speed, not get a virus, enable their users to get more work done and to produce a better result.

They won't waste 30% of the CPU time on nothing useful.

They won't need de-fragging regularly to maintain acceptable response.

They won't need the regular re-install of the OS to stay functional.

The user will in short not be the slave of the computer's needs.

I think computers are there to help the user. I do not think the user is there to maintain the computer - maybe that's just me?

As for the iPad - the battery life is fantastic - the ease of use is wonderful and the portability is great, blurring the lines between the laptop and the iPad to bring some of the iPad's advantages to the laptop is a great idea.

What this does do though is strangely enough mean that the advantage of the iPad over a laptop is reduced as this laptop gets some of those advantages.

The advantages of the iPad now are price, wireless access, simplicity and no keyboard to unfold.

The Air brings some advantages such as keyboard and a greater range of functionality.

As for Pro users - well yes, this is not a top of the range for CPU speed, but then it is still more than enough for almost all users.

I remember when Pro Photoshop use was a 200MHz PPC with 256MB RAM. Now apparently 1.4GHz and 2GB RAM is somehow not enough for the same job, what happened?

Quite frankly this is more than enough for most pro use!

You could build Apps on this, no problems. You could do quite a lot of Photoshop work no problems, you could edit HD video reasonably well, so what do you mean not up to Pro use?
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RE: Why the new MacBook Air isn't for pros
Masari.Jones 22nd Oct 2010
@Scott Raymond

When I purchase a new computer I expect to get the latest new components not 2 year old hardware. The lack of a Core i3 processor is a deal breaker for me.

I was extremely disappointed when I heard that the new macbook air was using a 1.4Ghz Core 2 Duo. I'm not sure what Apple was thinking but that decision cost them my business. I have no real incentive to upgrade from current MacBook Air.
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Yes, a lot of PC notebook use the I3 - and they're twice to three times the thickness of the Air with over twice the weight, and more importantly are stuck with the integrated video.

While the integrated video in the i3 is indeed better than Intel's previous sad efforts, the Nvidia 320 blows it away. That, combined with SSD standard while most I3 PC notebooks are shipping with regular HD's, will actually put the end user experience in Apple's favour.

If Apple meant this for professional users, then they would have meant it to replace the Macbook Pro, which it doesn't.
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@Nitz_Walsh
My ASUS is only slightly thicker, weighs less runs an i3 and has 10 hrs of battery life and a separate video card.
From do you get your facts?

Curious...
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@Nitz_Walsh
...was waiting for someone to point out that Apple have probably got the mix right this time. Superior graphics on a superior OS in a superior enclosure for a few extra dollars.

I'm still hoping to meet one of these road warriors that uses Final Cut Pro on a netbook...
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Funny!
james@... 21st Oct 2010
@kenift Have video studio will travel!
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Totally agree.
james@... 21st Oct 2010
@Nitz_Walsh This is not a Pro machine.... if it were in would be the Macbook Pro. I suspect however it is a foreshadowing of things to come for the Pro line.
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Not impressed
shortname9 20th Oct 2010
Airs are nice, but the hd space is a joke, the cpu is old news, and how hot (literally) is this thing gonna get seeing that its a battery with a screen. You can get the same thing apple is offering from a rebadged china mfgr for 400 bux. LOL. Jobs is losing his edge. App store in 90 days!!! (was he expecting people to clap????? LOOOOL).
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That sound you hear
frgough 20th Oct 2010
is people laughing at you as you seriously try to compare a Macbook Air with a piece of polycarbonate plastic crap.
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@frgough

price/value

douche.
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@shortname
frgough 20th Oct 2010
The laughing sound continues as you try to seriously propose that a computer is its motherboard and nothing else.
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Oh, wait...that's not the sound
trickytom3 Updated - 20th Oct 2010
@frgough

Turns out, it's really the sound of everyone laughing at you for spending hundreds of dollars on a Core 2 Duo!
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first underpowered Mac netbook...
Techloaded 20th Oct 2010
with a steep price.
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Give me a break
frgough 20th Oct 2010
A hard-core photoshop user is going to be running on an 8-core Mac Pro with a 30-inch display, not a macbook pro of any sort. That crashing sound you hear is your credibility shattering.
@frgough ... and they will have an extra $2000+ in their pocket!
and simply tells them what they need. Based on what ensures maximum IT job security.
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Experts in the feild, frgough?
Mister Spock 20th Oct 2010
Why is it when many of the "experts in the field" mention that a Mac is not a good fit in the enterprise, you are usually one of the first to "scoff" at experts.

Now you suddenly bring them up in defense of your position as experts are not to be scoffed at?

You are an incrediblly illogical person.
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not experts
banned from zdnet 21st Oct 2010
@Mister Spock
... but microrosft certificated IT doofuses that fear for their jobs when more macs are deployed think that "macs are not a good fit in the enterprise".
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banned from zdnet? IT is more then just a Windows machine, and part of the job is learning new technologies. If that's all it is, that you think people would get fired because they're switching some computers around, then I guess that's where all these idiotic "linux nuts" come from.

You know, the people that lost their jobs when companies switched to Windows from Unix, and now they'll say anything to get a company to go with Linux so they can "get their jobs back"?

But then, I think maybe you missed the point of Spock's argument that people like frgough are just a bunch of hypocrites.
  • Flagged
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RE: Why the new MacBook Air isn't for pros
cyberslammer 21st Oct 2010
@John Zern Tell that to most CIOs who are clueless when it comes to technology..they have been raised to believe that Windows is the only game in town, and you can spew just about any kind of drivel towards them and they will approve anything you say.

The reason the enterprise is so stagnant is they have an overabundance of MCSE's (Of how many are boot camp/Test King MCSE's we'll never know) that are so loyal to Microsoft that any alternate technologies you present to them are met with scoffing and avoidance.

Ditch these useless CIOs and maybe you'll see the enterprise be more open to suggestion as far as alternate technologies are concerned.
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AppleTV Never used C2D
derek@... Updated - 20th Oct 2010
"A good case can be made that Apple did the same thing with the new Apple TV and MacBook (non-pro) which both still ship with the Core 2 Duo"

Original AppleTV used a Pentium M, and current uses the A4...
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derek
banned from zdnet 21st Oct 2010
@derek@...
you forgot, these are bloggers. it's not about facts, only some click baiting rants with apple in the title. who cares about facts?
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To Answer your question
andrewjg 20th Oct 2010
Apple is not shipping the Core-i3 for the same reason its missing from the MBP 13. Intel won't give Nvidia a license to produce integrated graphics for the new architecture. And Intel's integrated graphics don't support OpenCL as used by MacOS. Therefors the new architecture requires discrete graphics on the Mac.
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@andrewjg
You sir, are my new hero, here at ZDnet. Instead of posting useless dribble, like many posters above you or some bloggers offering opinion as fact, you have given us useful information. And of course with everyone's friend, whose name is "Google", I came across this little tidbit.
http://techreport.com/discussions.x/16440
Enjoy.
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RE: Why the new MacBook Air isn't for pros
thegre8tone@... Updated - 20th Oct 2010
@MG537
Oh and they can't put a gt330m in there like for the 15" MBP and charge people a little extra? Come on, can't be that much of a $ difference between an culv i5 and C2d culv...Please, stop being an isheep apologist.
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RE: Why the new MacBook Air isn't for pros
cyberslammer 21st Oct 2010
@andrewjg Don't say that, the Apple haters don't care because they lack the ability to read in depth. They just care if it's flashy, has goofy wizards and can cater to their 80-year old grandmother's IT needs.
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That is so not true.
james@... 21st Oct 2010
@cyberslammer Far from being sheep we are discerning individuals looking for the best product out there. If you need justification just look to PC mag, Consumer reports, etc.

The Apple finish is simply the best.... and then there is that incidental thing we like to call our OS. I work with Windows, Linux and the Mac everyday as a developer and I can tell you that my go to OS is Mac. My second choice is Linux!
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It will be faster than you think
dc9999 Updated - 20th Oct 2010
The CPU in most computers is doing next to nothing, memory is important to some extent, but the slowest thing in any PC today is the hard drive. SSD (Flash) drives are an order of magnitude faster.

Don't discount this based on other specs; the revolution with this is that it's one of the first major products to eliminate the platter-based hard drive for a laptop.

Also, in regards to "should it be used by pros?", the answer is, no, you'd get a Macbook Pro (thus the name) or probably more likely a Quad Core (or more) and replace the hard drive with a SSD.

But saying that this is "underpowered" is showing a lack of knowledge about SSDs.
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And they knew that their customers don't pay attention to specs - just looks. In the end, the basic MacBook is a much better deal at $999 than the MacBook Air but it doesn't look as "sexy" - which is what attracts so many customers to Apple products.
end of line.
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Page 1 of the Pro-Apple playbook
Mister Spock 20th Oct 2010
Apple is allways correct; the customer never is.
plain
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logic, oh logic
banned from zdnet 21st Oct 2010
@Mister Spock
the customer is always right. that's what apple thinks and most of the times apple gives the customers what they want, hence one record quarter after another.
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But oddly enough
John Zern Updated - 21st Oct 2010
banned from zdnet, they missed their predictions on the number of units they were going to sell in reference to soem of their product lines, from what I read.

Maybe a lot of those "customers" aren't getting what they wanted, and didn't buy?
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RE: Why the new MacBook Air isn't for pros
jackson1984-24316069205748857739440257893812 11th Oct
Man, exceptional webpage short article. In which nfljerseys just may be the website's RSS feed?

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