ie8 fix
madison

By dropping H.264, is Google avoiding a trap or walking into one?

By | January 12, 2011, 9:42am PST

Summary: Google’s announcement that it will remove support for the H.264 codec from Chrome doesn’t mention money at all. But that hasn’t stopped Google’s defenders from bringing up MPEG LA and its licensing fees as a primary reason behind this controversial decision.

In Google’s 250-word announcement about its decision to remove support for the H.264 codec from its Chrome browser, the word open appears eight times. There is no mention of money.

In fact, it’s not about money. Google’s royalty fees for the H.264 codec are literally a rounding error on top of a rounding error.

But that hasn’t stopped Google’s defenders from bringing up MPEG LA and its licensing fees as a primary reason behind this controversial decision. One of the clearest such statements I’ve read so far was from Brian Proffitt at ITworld, who titled his post “Chrome H.264 video decision a vaccination against license trap,” with the subhead ”Google promotes open, but also gets out of MPEG LA royalty trap.”

H.264 can [be] expensive for software and hardware developers to license if it doesn’t fall into this narrow line of use. MPEG LA, the keeper of the H.264 codec, told Mozilla to cough up $5 million to license H.264 in the Firefox browser–which is why there’s no H.264 support in Firefox.

[...]

Google was looking down the road at millions of dollars in licensing fees and the possibility of never getting away from H.264, if it gets more widely deployed.

That sounds awful, unless you actually know what the MPEG LA licensing terms are. In his post, Proffitt talks at great length about royalties for distributors of video content. Those terms might apply to Google’s YouTube subsidiary, but they do not apply to developers of software like Chrome.

I wrote about this at some length last year, and called those fears “greatly overblown.” I just reread the MPEG LA licensing terms to confirm that my facts are accurate. Here’s what’s really going on:

  • MPEG LA charges consistent licensing fees to software developers. H.264 support in Google Chrome (for which Google currently has a license from MPEG LA) falls into the category of “branded encoder and decoder products sold both to end users and on an OEM basis for incorporation into personal computers but not part of an operating system.”
  • For Google, the license fee is laughably smallProffitt tsk-tsks at “millions of dollars in licensing fees” as if it represents a burden. Oh really? Google hasn’t yet reported its financials for 2010, but the combined profits for the four quarters ending on September 30, 2010 were $17.68 billion. The maximum annual license fee for a product like Chrome (or Firefox) is $6.5 million. By my calculation, that figure is less than 4/100 of 1% of Google’s profits.
  • There’s no royalty trap. The fear implicit in this entire argument is that when the H.264 license has to be renewed in 2016, MPEG LA will unconscionably raise those rates. If that fear were legitimate, would more than 800 companies, including Google, have already decided to license H.264? Maybe they actually read the license agreement, which specifies that “the License will be renewable for successive five-year periods for the life of any Portfolio patent on reasonable terms and conditions. … [F]or the protection of licensees, royalty rates applicable to specific license grants or specific licensed products will not increase by more than ten percent (10%) at each renewal.”

Update: I’ve reviewed the changes in the 2011-2015 MPEG LA licensing agreement and calculated how much Google and other companies might pay in royalties under these terms. For details, see A closer look at the costs (and fine print) of H.264 licenses.

In fact, by saving a few pennies now, Google might be walking into a much more vicious trap. Yes, it purchased the assets of On2 Technologies and released the formats (renaming VP8 to WebM incorporating VP8 into its newly branded WebM container format) and the underlying patent portfolio as open source. But Google’s license for third parties to use those patents doesn’t include any indemnification from patent infringement, as open-source patents expert Florian Mueller noted last year:

For WebM/VP8, there’s a vague assurance by Google that its own patents, which are licensed on a royalty-free basis, are all you need. But Google doesn’t publish a detailed analysis, nor do the license terms include indemnification. So it’s pretty much a “trust us” story. I’ve seen opinions that agree with Google’s view, and others who disagree. If Google offered indemnification, that would change the situation, but they don’t.

Mueller’s post goes into great detail about the continuity of MPEG LA licensing and is a must-read if you’re interested in this topic.

As Mueller notes, AVC/H.264 is in extremely widespread use today. Any third parties that wanted to claim patent infringement would certainly have done so already. The same is emphatically not true for the patents underlying WebM, which have been obscure up till now but are about to be catapulted into the mainstream by a company with very deep pockets and very big ambitions.

My colleague Stephen Shankland at CNET spoke with Steven J. Henry, an intellectual property attorney at Wolf, Greenfield & Sacks, who warns of the risk that Google is taking. “A codec is like a mechanical device with hundreds of parts. Any one or more could be the subject of a patent,” he told CNET. And patent holders may wait for years before “springing the trap.”

Google clearly believes it can prevail in a long and potentially costly patent battle. The real question is whether any major allies will agree to join them or stay away to avoid becoming a co-defendant.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books written prior to fall 2011 have been distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press. As of November 2011, Ed is a partner in the independent publishing company Fair Trade Digital Exchange, which exclusively publishes his books.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMware. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?
76
Comments

Join the conversation!

Just In

"laughably small"
mdtallon 17th Jan 2011
"laughably small"... I think that's how most people view the tax on tea that was in place when the Boston Tea Party was born... okay, they were probably drunk, but I stand by my point... of course we can't miss the irony of the fact that now it's the beer that's taxed, not the tea...
0 Votes
+ -
Evil
jeremychappell 12th Jan 2011
It is pure dripping naked evil. It hurts HTML5. It shows Google can't be trusted to act in users interests. It show their "Don't be evil" is nothing but marketing spin.

This REALLY hurts on mobile, where H.264 has hardware support. Now it has the be rendered with Flash. This is a bad thing, Adobe's Flash is a closed technology, it consumes a lot of resources (very bad on mobile) and does absolutely nothing to promote openness.

So Flash is in Chrome and H.264 is out - there can be no justification for this that isn't just evil.

"Bad Google!"
0 Votes
+ -
"Don't Be Evil"
Cylon Centurion 12th Jan 2011
@jeremychappell

Has been shown to be a marketing ploy for sometime now. Luckily, it's one people are not really buying into anymore, thanks to a few high profile privacy blunders.
0 Votes
+ -
lay down the crack pipe
Linux Geek 12th Jan 2011
@jeremychappell
Google will set us free from the patent tirany.
0 Votes
+ -
What Ed seems to be saying is that.......
Economister 12th Jan 2011
@Linux Geek

the MPEG-LA protection racket may be better/cheaper than some other protection/extortion racket.

Is that the tech world we want to live in?
@Linux Geek Err, "Flash" - ring any bells? Not least on Linux the performance of Flash is horrible.

"Does it run on my Linux box?"

Yes.

"Is the performance OK?"

Assuming the thing isn't running much else and I don't have much Flash running, it's okay.

"Why the beef then?"

My Linux box is a monster, and Flash makes it feel very ordinary. No other application on there delivers such disappointing performance. H.264 video runs well.
@jeremychappell

Yes. It's amazing how many people rally to support an advertising company.
Just relax and let the big boys play chicken with each other. HTML5 will be a lot better off without H.264, it is a clunky codec, and, money aside, the licensing is a pain in the arse.
@DonnieBoy I use Chrome on Linux. I use YouTube (doesn't everybody?) H.264 is a lot better than Google's proposed "solution".

What Google is doing is bad for users. Google know this. Google is being evil.
@jeremychappell BAD ROBOT!
Hate to say it but as someone who is extremely loathed to agree with M$ shills here, Ed does bring up some valid points. Google just shot themselves in the foot and many now have still another reason to avoid Chrome.

And I don't believe Donnie on any of this. With Google, their "open" claim will turn out to have some kind of patent cost behind it now that Google has embraced their own format.

It wouldn't surprise me if Apple and M$ eventually team up on this issue.
@LTV10 Team up on what issue? Google could goto MPEG-LA and pay the loyalty. It's purely Google's choice not to license the technology. Not to mention nobody really sure that the WebM/On2 technology is free of any patent issues.
And what's to prevent Google from pulling a fast one? The same thing some people here are accusing MPEG-LA of possibly doing?
@Samic

actually, Google already paid the MPEG-LA royalties for h.264
@rlawler

clarification: Google has already paid the current cycle of royalties, keeping support for it now and phasing it out as opposed to simply cutting it now doesn't change their immediate royalty bill until the next renewal
0 Votes
+ -
Somebody get Ed Bott a big straw please.
Dietrich T. Schmitz, ~ Your Linux Advocate 12th Jan 2011
He's got nothing better to report about MS, apparently.
@Dietrich T. Schmitz, Your Linux Advocate ...that's pretty funny.. they guy clicks on THE Microsoft Report and is somehow surprised the find MS related subjects.. LMAO..
@Dietrich T. Schmitz, Your Linux Advocate

Well, except for your usual "MS bad, Linux great" rhetoric, so what was your point there, again?
@Dietrich T. Schmitz, Your Linux Advocate

What's the matter Dietrich? Did you see Google as Star Trek and are disappointed they're actually Mad Men?

In the end an advertising company is an advertising company. They're just naughty boys, not the Messiah.
@Dietrich T. Schmitz, Your Linux Advocate

Err, I don't understand your view. They like Flash (which sucks on Linux - because of adobe) and they ditch H.264 (which runs fine)...

Confused.
0 Votes
+ -
@Dietrich T. Schmitz, Your Linux Advocate
Over on an Adobe Flash-related blog site, naturally full of highly-charged and emotional comments, I came across this perfect description / definition of a troll which I think may apply to your usual commenting style: "a relentlessly negative ideologue who cares more about provocation & axe-grinding than about any sincere exchange of ideas".
If they can force you to use their VP8 tech... they can push advertising on you based on what you've watched in the past either through their integration of flash or through their VP8 tech. They can not track what people are watching and target ads to them.
Reasons for dropping H.264:

1: Slow down acceptance of HTML5
2: Slow down un-acceptance of Flash
3: Android pushes Flash compatibility
4: Apple pushes HTML5 compatibility
5: iOS doesn't do Flash

Android v iOS. It's as simple as that.
0 Votes
+ -
Yes, it's funny
MacCanuck 12th Jan 2011
how Google pushing it's own "open" (but suspect) video codec is the reason for dropping the "closed" H.264 yet Google is fully behind the "closed", proprietary Adobe Flash.

It's either for "open" or it's not... except when it's playing games with the truth and it's actual agenda.
@MacCanuck
Very well said. No I don't have anything against Google, all I have are issues from Linux and OSS advocates. Why can't they ask Google to stop supporting closed proprietory Flash if they are so into open standars is out my knowledge.
0 Votes
+ -
It is even funnier...
Bruizer 12th Jan 2011
@MacCanuck

Google is dropping a fully published open standard and keeping a proprietary though published standard. At the same time, they keep their "open" but proprietary video standard.

Yep, 1/11/11. The day Google started loosing relevancy.
0 Votes
+ -
@msalzberg... allowing them to sell high quality targeted ads to you..

i agree with you... this is not about pushing WebM.. if it happens (and it's highly unlikely) it happens... they are really interested in pushing people towards Flash..

are they creating a non-H.264 Flash player? No they aren't! because HW accelerated Flash is the only way that Flash is remotely practical on mobile.. this has nothing to do with open or even webM.. and everything to do with being disruptive to platforms that can potentially lock them out of ad revenue.. the only reason android exist is to be disruptive to iOS.. if iOS was allowed to grow unencumbered.. they could lock google out and that was not acceptable for them

Ed is right.. this is about money.. plain and simple..
@doctorSpoc: yes, the actual reason is to mess with iOS, but it is also about money more directly since, as you mentioned, Flash siphons user personal use data to advertiser prover, id est Google , and it also smoothly supports "on video" layered canvases to push actual advertisments.

HTML5 "video" tag still fails for advertisment business, fails to properly support "on video" layered canvases to push actual advertisments and to syphon user data the script will actually each time require previlegdes from users in more transparent way than when users install Flash (or Chrome with built-in Flash).
@msalzberg
Thanks for exposing the real truth.
@MacCanuck
Right! It depends on what "is" is...should we call Bill Clinton and find out?
@msalzberg

Google's decision does not slow down acceptance of HTML5.

The HTML5 video tag was already mired in fragmentation. There is no one solution that worked across all browsers yesterday. Google's decision with H.264 does not change that going forward. It just moves Chrome from Apple's HTML5 video camp to Mozilla Firefox's HTML5 video camp.
0 Votes
+ -
Crock of BS from Google
keel 12th Jan 2011
Sounds like Google and Adobe felt they had to hitch up to battle Apple, neither company could do it on their own. We know Google's reason to drop h.264 because it's not an open codec is BS, while embracing Flash, which is proprietary and supports the h.264 codec. So, will Chrome not support Flash video encoded in h.264?
Interesting how MS will play their cards now.
Any other big players?
@keel

One could always build a chrome extension.
@AdonisSMU

No. It doesn't work that way. The HTML5 video tag is built into the browser. It's not extensible through plugins.
@AdonisSMU "One could always build a chrome extension."

That won't help the hundreds of millions of shipping and owned mobile devices that have h264 decoding built into the hardware, whereas no shipping devices have WebM decoding built into hardware yet.

This is Google having a hissy fit with the iPhone hitting Verizon.

So people are going to dump Chrome for any other browser going forward or Google are going to have to eat some crow.
0 Votes
+ -
Will Google allow an extension?
kyron.gustafson@... 14th Jan 2011
@AdonisSMU

If the OS supports H.264 an extension could be built, but Google could block it.

Microsoft has built an extension for Firefox that works for Windows 7 (which has native H.264 support).

http://news.cnet.com/8301-30685_3-20025721-264.html

SourceForge has a project called Wild Fox that is working on a plugin for Firefox on Linux - but only for countries without H.264 software patents.

http://sourceforge.net/projects/wildfox/

Currently about 25% of the video on the web uses H.264.
0 Votes
+ -
ANOTHER BIG MISTAKE BY GOOGLE
Tim Acheson 12th Jan 2011
This is a shame. Importantly, Google's selfish decision creates another obstacle impeding the adoption of HTML5.

H.264 is the best video format, alongside WMV. Perhaps one day Google will accept that it's ok to pay for good technology, and reward other people's innovation. "Open" is not always best, and it's a myth that it's cheaper, it's frequently a false economy -- e.g. the high level of compression achieved by h.264 means less storage and less bandwidth which saves ever increasing amounts of money with scale. Google wants a free lunch, while their own corporation gets rich. Google's obsession with "open" has become pathological.
0 Votes
+ -
this complete and utter transparent BS..
doctorSpoc 12th Jan 2011
@Tim Acheson .. Google could produce a Flash player that doesn't support H.264.. but they won't.. because every peice of HW has HW decoding of H.264.. this is not about Google licencing the H.264 patents.. this is about them pushing people towards Flash to disrupt Apple..

i think this is going to backfire on them BIG TIME.. this is going to be another Google Buzz, Google TV moment.. Google thinks they exert more control & influence than they actually do..
0 Votes
+ -
Agreed
John Zern 12th Jan 2011
@doctorSpoc
Google thinks they exert more control & influence than they actually do

I think that could be an accurate statement. 18-24 months ago Google could do no wrong: everything "sold".

Not so much today, yet they still cling to that 2008 attitude about everything.
@doctorSpoc

Google does not build a Flash player.
0 Votes
+ -
@Tim Acheson

No it doesn't. HTML5 video was already terribly fragmented. Firefox, the second most popular browser, is unable to use H.264 for legal reasons. Google's move does not change that. It just moves Google Chrome from one side of the board to the other.
0 Votes
+ -
Contributr
Correction
Ed Bott Updated - 13th Jan 2011
@rlawler

Firefox, the second most popular browser, is able to use H.264. It chooses not to do so for financial reasons. Updaetd to add: And in fact Microsoft has announced that it will create a plugin for Firefox on Windows that will allow H.264 playback using the built-in Windows Media Player and the Windows H.264 codec:

http://www.interoperabilitybridges.com/html5-extension-for-wmp-plugin
@Ed Bott

Firefox can not license and ship H.264 support in their browser because it would break Firefox' open source license. That's a legal restriction.

What portion of the installed base of Firefox users on Windows will MS's H.264 plug-in be able to support? It only runs Windows 7. (It also can't deal with dynamically created video tags or video elements that use canPlayType.)

And what about Firefox users on other operating systems -- XP, Vista, Mac OS, Linux? I hear Firefox is a popular browser.

Details. Details.
0 Votes
+ -
???
codougd 12th Jan 2011
I pick up a tone of confusion and bemusement in your article, Ed. If so, I am in the same state. No matter what anyone's opinion is of Google, it IS a business and I just can't see the business sense of this move. The risk/reward ratio is way out of whack.
0 Votes
+ -
Contributr
Indeed
Ed Bott 12th Jan 2011
@codougd

I've been talking with several people about this and agree that it doesn't make any business sense based on the stated reasons.

My colleqgue Jason Perlow thinks it's about infrastructure and storage costs.

I think DrSpoc in the comments above has a pretty good theory:

"the only reason android exist is to be disruptive to iOS.. if iOS was allowed to grow unencumbered.. they could lock google out and that was not acceptable for them"
http://www.zdnet.com/tb/1-92122-1754917
0 Votes
+ -
Royalties
CowLauncher 12th Jan 2011
Ed, perhaps Google is worried that the revenue they make off of the YouTube site will be considered to be a result of distributing video content even though it is not a direct relationship. This would mean that Google would need to pay royalties for distributing that revenue generating H.264 video content. That is a pile of money.
0 Votes
+ -
@Ed Bott
0 Votes
+ -
@Ed Bott

Google is an advertising company, so who knows what the hell they are doing - probably not even themselves.

My own concern is the destruction of HTML5 as a common platform for web apps. I produce interactive eLearning with full voice-over and synchronisation with text/graphics/animations and video. I was looking to HTML5 as a method to produce modules where the media is in one format yet runs in all environments. HTML 5 looked fine and allowed me to encode my audio as mp3 and my video as H264.

However, first Apple refuses to implement autoplay in its HTML5 and removes the workaround in the latest iOS, so modules that worked on iOS before no longer work - so no web apps for the iToys. Now Google is telling me it won't do H264, so I'm forced to use Flash - which of course is also no use on the iToys. Luckily Android and WP7 will support Flash so I can cover that part of the market.

So Flash looks like it's the only choice (or Silverlight) and I forget Apple or I restrict myself to HTML5 in IE9 and any other browser that can implement it correctly and include hte H264 codec.

Is it too much to ask that HTML5 could make at least once codec mandatory, so we could write once and read anywhere?
"MPEG LA, the keeper of the H.264 codec, told Mozilla to cough up $5 million to license H.264 in the Firefox browser?which is why there?s no H.264 support in Firefox."

Yeah, only OSX and Windows 7+ have QuickTime/Media Foundation which do support H.264 . They could just use that implementation and there would be definitely no licensing trap. iPhone/Pod/Pad are also supporting H.264 and WP7 is also likely to get it, if the reports about this Mango update are correct. So can somebody tell me where exactly the license trap is? I'm not seeing it.
When I see headlines like these, my response is generally "Yes, no, maybe, do I care?"

I will take a wait and see point of view on this one. I do have my suspicions that we've only gone a tiny bit further down the road of some browsers support this codec and some browsers don't. A road that we have been on for a while. Though I'm tuned in a little bit more about these corporate wars (I have another phrase, but I wish to not tempt the ZDNet auto-censor) than the average Jane, it is hardly the first time when someone tells me that they don't want my patronage because something about my computing choices conflicts with their corporate alliance.

You know what? Everyone does this under the misguided notion that these lock-outs disrupt the competition when what it really does is delay the overall uptake because the general consumer cannot be bothered to even consider making a bet on the wrong technology. Beta vs. VHS, Blue-Ray vs. HD, iPod vs. PlaysForSure devices, Disney vs. Universal, MTV vs. Friday Night Videos, and so on. Go back and take a look, and I think you'll see that when the loser threw in the towel and picked up the competitor's standard, everyone, including the winner, starting making the real money.

Hmmm. Maybe this is about inciting a patent suit from the MPLA in the hopes that patents of this type face a court validation.
0 Votes
+ -
"laughably small"
mdtallon 17th Jan 2011
"laughably small"... I think that's how most people view the tax on tea that was in place when the Boston Tea Party was born... okay, they were probably drunk, but I stand by my point... of course we can't miss the irony of the fact that now it's the beer that's taxed, not the tea...

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix
ie8 fix