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Cast your vote in the Windows 7 release date prediction pool

By | April 9, 2008, 9:57am PDT

Summary: When will Windows 7 be ready for release? The current conventional wisdom says 2010, but I say that’s wrong. In this post, I explain why Microsoft has to release Windows 7 befoire the end of 2009, and why I think they can do it. And just to make things interesting, I’ll kick off the unofficial Windows 7 Release Date Prediction Pool with my prediction. Think you know more than me? Leave your best guess in the Talkback section.

Update 16-May-2008: I’ve tallied the entries so far. What’s the consensus? See my follow-up post: Windows 7 ship date? The crowd has spoken…

When will Windows 7 be ready for release? The tech blogosphere seems to have interpreted Microsoft’s latest carefully parsed announcement as pointing to a January 2010 release. But I agree with my colleague Mary Jo Foley that a 2010 date doesn’t make much sense. And I don’t need any inside information to make that prediction. All it takes is some common sense. In this post, I’ll give you the lay of the Windows 7 landscape, and just to make things interesting, I’ll kick off the unofficial Windows 7 Release Date Prediction Pool with my prediction. Think you know more than me? Leave your best guess in the Talkback section. (Rules at the end of this post.)

I think Windows 7 will arrive long before the end of 2009. My reasoning is based on these four pillars:

Vista’s brand value is near zero. From a branding perspective, the Windows Vista name is practically toxic. Although the Vista experience has improved tremendously in the past year, the damage is already done, and the best solution is to get its replacement ready sooner rather than later.

It’s gotta be in time for Q4. If you’re responsible for revenue at Microsoft, you desperately want to ship a new operating system in time for computer makers to load it on new computers during the crucial holiday selling season. If you miss that season and ship too late in the year, you surrender huge amounts of cash and alienate your partners. Windows Vista was originally supposed to ship in October 2006, and the delay to January 30, 2007 was just one of many missteps in its checkered existence.

Waiting until Q4 2010 is not an option. There’s no way that Windows 7 can be ready for Q4 of 2008, so Microsoft and its PC maker partners are already braced for a lackluster selling season this year. But missing Q4 2009 also? Heads would roll in Redmond if that happened.

Yes, it can be done. Microsoft watchers like to point to the company’s atrocious record with development timelines. Vista’s messy schedule, with the notorious 2004 “Longhorn reset,” could be a Harvard Business School case study in how not to build software. So why will things be different this time? Because Steven Sinofsky is in charge. During his tenure as head of the Office division, Sinofsky earned a reputation for shipping products on time. And with a stint as a visiting scholar at Harvard Business School on his bio, you can bet he’s learned the lessons of Vista.

My prediction? I’m sticking with what I wrote back in January. Windows 7 will be released to manufacturing on July 29, 2009, exactly 1000 days after Vista’s November 2, 2006 RTM date. [Update: As at least one commenter has noted, the official RTM date for Windows Vista was actually November 8, 2006, as noted in this press release. The November 2 date I mentioned reflects the time stamp on Vista system files, indicating that the final build was cut on that date and then tested for the next six days.]  That leaves plenty of time for PC makers to get their new models ready for the holiday buying season, and it even gives them a fighting chance at a decent back-to-school season.

So there’s my entry in the Windows 7 Release Date Prediction Pool. Hit the Talkback button and add your guess. The rules are simple. You must enter one complete date – day, month, and year. In the event of a tie, the earliest post wins. The actual date will be determined by the date on Microsoft’s official press release announcing the release to manufacturing of Windows 7.

Prizes? What, the smug satisfaction of knowing that you were right and I was wrong isn’t enough? OK, I’ll throw in an autographed copy of my first book on Windows 7. Let the guessing begin!

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Topics

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books written prior to fall 2011 have been distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press. As of November 2011, Ed is a partner in the independent publishing company Fair Trade Digital Exchange, which exclusively publishes his books.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMware. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

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5. It's my birthday
Mam00th 3rd Jun 2009
nt
1 Vote
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My prediction
Michael Kelly 9th Apr 2008
is there will be both internal and external pressures to get a product out and that it will be released before it is fully cooked, and everybody will be unhappy as a result. In other words, history will repeat itself yet again.

I pray I am wrong.
Your Right ! Why M$ would like to rush again an make more than twice the same mistake. Why M$ would like to be consider for ever in the mind of Business deciders ?The Millennium Flop? ?

In my opinion, if M$ want to up level the sales benefit he should consider a Second Edition of XP Pro and target Vista SP2 for 2009. Giving that way the time for Wind 7 to meet al the best preparation for his Take Of on November-December 2010.

That way M$ will have gain back his ?Credibility?s? of OS maker, in my concern, with the benefit of slowing down the expansion of Linux.

If 2009 is the year for Wind 7 than the World will make a turn on Mac OS or Linux !
0 Votes
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Sheep mentality
Mikael_z 10th Apr 2008
So you're obviously unhappy with MS's current offerings
and HOPE that the next one will be better! (but not you?)

What's wrong in this dark and gloomy picture? Why don't
you people start digging through the many alternatives? Or
are you so darn uneducated and don't even KNOW you
have plenty of options?

So MS's current OS sucks. Then move on with life and exercise your power as a consumer for Christ's sake!
0 Votes
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You Bet I Did ! And guest what !!!
pobstar1@... 10th Apr 2008
I like Simplicit? and making my choice on someting that suite all of my need and expectation. Windows XP Pro SP2 is my choice since 2004 until 2010 if Windows 7 is not Suitable.

Linux ??? Take a look here and pic your Choice Smart Guys !

http://en.wikipedia.org/wiki/List_of_Linux_distributions
0 Votes
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PCLinuxOS
btljooz 10th Apr 2008
http://www.pclinuxos.com/

http://www.pclinuxos.com/index.php?option=com_ionfiles&Itemid=28

From my experience PCLinuxOS is lighter on resources than *buntu and can do the exact same things. cool
When it comes to choose the right tool for Multimedia Jobs and personal satisfaction of very good softwares never the less win the ribbon. Sun Microsystems eat the dust in the beginning of 2000 and let away his Office Suite to the Open and now IBM with is own one, Lotus Symphony (previously Lotus Smart Suite) did the same thing. But the point here is not an Office suite software to choose but a good OS. So have a try in betting which one will be the next flavored star Linux among the multiple Linux OS in list here at Wiki.
http://en.wikipedia.org/wiki/List_of_Linux_distributions

Today it is Ubundu, next year it will be ??? Who to belive and why is the question of next year. Today it is the Take Of Windows 7 Remember the title of the Blog here !

@(?&?)@
0 Votes
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>>> @(?&?)@ CUTE!!!
btljooz 11th Apr 2008
But if you'd actually READ your Wikipedia, you find that your spelling discredits you as much as citing Wikipedia in the first place does.

It's Ubuntu...NOT Ubundu. B-)
0 Votes
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which one is not the point
bluescreen_z 13th Apr 2008
the point is that many Distros are now contributing to make user friendly linux Desktops a reality. It doesn't really matter which is the most popular, Ubuntu, Freespire, Linspire, PClinuxOS, SimplyMepis, installing any of those is a zip, the administration and installation of hardware and applications are fairly easy, most of the time can be done in the GUI (of course there is still a cosole for the heavy duty geek), see Freespire Click'n'Run, or the Ubuntu "Add and Remove" option in the menu.

Some of these distros have better financial backing than others and can offer a better and more reliable option for a business that needs support and a reasonable assumption that the company making and supporting the OS will be there in a few years, but they all benefit from the improvements each of them is bringing.
The main difference I see now compared to 5 years ago is that you no longer need to study for a couple of days before you can get your first Linux installation running, and then you don't have to spend a week browsing forums and man pages just to get Java and Flash running or to be able to play an mp3 file.

The Office suite is extremely important though, I think that whether the "alternative" Office suites like OpenOffice, KDEOffice, GoogleApps, AbiWord/Gnumeric, Lotus Symphony, Wordperfect Office, .... manage to mantain and possibly improve compatibility with MSOffice is going to be a determining factor in the adoption of Linux.
0 Votes
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Now it's Fix !
Thank'S @(???)@

But this is'nt:

Ubuntu * : A distribution sponsored by Canonical Ltd as well as receiving major funding from South African Mark Shuttleworth. Aims to offer a complete and polished desktop on a single CD.

Mark Shuttleworth (Sun Open Java) - Kathleen (Millionsofus) - Tim Bray (Sun Microsystems) - Simon Phipps (Sun Microsystems)

Sun Microsystems acquiert MySQL for 8,5 Billions dollars. My SQL: www.mysql.com/... The world's most popular open source database

Open Free ! My Eyes !!!
Industrial Catch Fishes !!!
@(???)@
0 Votes
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Linux Distro Chooser
btljooz 10th Apr 2008
http://www.zegeniestudios.net/ldc/

There, now the sheep have help. mischief cool
0 Votes
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Hasn't been updated since last year
hasta la Vista, bah-bie 10th Apr 2008
I've used it.

It's a good tool but it's about six months old and in need of an update.
0 Votes
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So what? It's *just* a BEGINNING!
btljooz 10th Apr 2008
So, it's "six months old".

The newer versions of Linux are getting even BETTER and easier to use so this test is STILL relevant in helping the completely un-initiated person who wants to feel around about Linux.

Other good Linux sites are:

http://www.linux.org/

>>> http://www.linux.org/groups/

And:

http://distrowatch.com/

cool
0 Votes
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Relax...
hasta la Vista, bah-bie 11th Apr 2008
No put down of it, there. But it does need an update.
0 Votes
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Yes,
btljooz 11th Apr 2008
An update WOULD in deed help further, but my original point still stands. wink grin
Manuals... so everyone can be as cool as you.

why so ********?
0 Votes
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Obviously you've never run a Linux, much less a distro like PCLinuxOS. You don't need a manual to run it.... just a mouse. The same mouse you use to run XP, and in the same way. That's not too difficult for you, is it? Oh, you won't to buy anti-virus software, office software or CD burning software.

By the way, it really doesn't matter which Linux distro you run. Though many "LOOK" different, they are the same underneath. ALL use the Linux kernel (there is only one Linux kernel just like there is only one XP kernel, regardless of the version number), and all use the same utilities and applications. It is just the "skins" that make some look so unique.

Go to Distrowatch.com and pick one from the top 10 that offers a "LiveCD". You can play with it without touching your HD, even though it will run slower than if it was installed.
0 Votes
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Who says I haven't?
Michael Kelly 11th Apr 2008
Just because I want MS's offering to be better that doesn't mean I am reliant on them. I want them to be better so I can have better choices.
0 Votes
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Contributr
my guess: July 30, 2009
Mary Jo Foley 9th Apr 2008
It fits so many Microsoft criteria:

1. In time for back-to-school and holiday preloads

2. Right around the time the company will announce its fiscal 2009 results and be hosting Wall Street analysts for Financial Analyst Day

3. It's a Thursday: Microsoft's favorite day of the week for big announcements

4. It will still give Windows team members time for vacation during August

I know MS is saying 2010, but to me, that is a worst-case scenario date. Remember: They delivered Office 2007 SP1 a lot earlier than they promised...
0 Votes
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Windoze ships February 14, 2011
caspianhiro 10th Apr 2008
It will come in a year late. Unless 7 is a marketing patch with no real difference from Vista.
0 Votes
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I agree...
spyro17@... 11th Apr 2008
Yeah, this seems to fit, and I do think 2010 would be a sort of worst case estimate. After all, nothing reenforces customer confidence like being ahead of schedule.
0 Votes
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I agree with you and Ed on the release to manufacturing date and I'll add one more reason.

5. 2010 Olympics

This is a North American based Olympic games and the media is a huge user of Microsoft product on the front end. That industry alone will, if they become early adopters, would kick start Win 7 nicely.

If MS has improved it's marketing smarts they'll have used the broadcast and other media as testers to ensure that Win7 is useful for them and stable enough to be used at the Games. Just imagine the hit they'd have if they were able to advertise that the system is actually being used at the games in February 2010.

Incidentally, the media is also a huge user of Linux in the back office, mostly Red Hat. The summer release works for MS because it allows time to make sure that Win 7 front office and Linux back office play well together. For both Win 7 and RHEL it should be a no brainer.

ttfn

John
0 Votes
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5. It's my birthday
Mam00th 3rd Jun 2009
nt
July 31, 2010

- XP SP3 will keep it alive until then while MS franticly tries to push Vista harder and bring it up to snuff.

- Also if MS released Windows 7 earlier than what they are saying it will have the effect of saying 'Vista really did suck and we needed to get this out to save us' (No Im not saying Windows Vista sucks - I happen to like it - but the few hens dont) and Windows7 would take on the social stigma of "being rushed" out to RTM and therefore get further backlash from consumers (if something in Windows7 doesnt go as planned)
0 Votes
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Lost cause by then
hasta la Vista, bah-bie 10th Apr 2008
- XP SP3 will keep it alive until then while MS franticly tries to push Vista harder and bring it up to snuff.

Vista will be a lost cause by then. Too tainted except by the most extreme of acolytes and paid shills.

- Also if MS released Windows 7 earlier than what they are saying it will have the effect of saying 'Vista really did suck and we needed to get this out to save us'

That would be the first honest thing they've said in quite a long time. Nothing wrong with admitting mistakes. Might even bring back some good faith with many users (and non-users) out there.

and Windows7 would take on the social stigma of "being rushed" out to RTM and therefore get further backlash from consumers (if something in Windows7 doesnt go as planned)

Well let's wait and see. I'm willing to keep an open mind until then, but if they haven't learned anything, then it'll be strictly Linux as a home computer for me. XP will be the last in my house.

I'll still have to deal with Windows at work though, so those chips will fall where they may.
0 Votes
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Very true that!
btljooz 10th Apr 2008
BTW: b8375629, please disregard my statement about learning more about Linux before dissing it. blush Please accept my apologies? confused
0 Votes
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No problem
hasta la Vista, bah-bie 11th Apr 2008
cool
0 Votes
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Staff
Jan 2010
Larry Dignan 9th Apr 2008
I have a hard time believing that this OS won't slip despite all of the good reasons you outline.
0 Votes
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Contributr
Hey, read the rules!
Ed Bott 9th Apr 2008
You need a specific date - you can't claim the whole month of January!
0 Votes
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My estimate
ds010z5045@... 10th Apr 2008
July 10th 2009. It possible Vista was just a stop gap and that Windows 7 was already in production.
0 Votes
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Contributr
It is possible?
Ed Bott 10th Apr 2008
Microsoft is always working on the next two releases in tandem. You are aware that people are working on Windows 8 as well?
0 Votes
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August 24th, 2010
Badgered 9th Apr 2008
.
0 Votes
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I agree with ...
ShadeTree 9th Apr 2008
August 24th but the year will be 2011. Picking the RTM date of XP was a nice touch.

Microsoft will release Vista R1 in 2009 followed by Windows 7 in 2011.
0 Votes
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1st August, 2009
Chustar 9th Apr 2008
Reasons:
1) Rush to sell the product before school starts.
2) Mary Jo already said July 31st, and I don't want to parrot her (that was my original guess)
3) @Mary Jo: No, Microsoft will not have vacation that year. The time immediately after a product release should be their busiest with everybody sending in reports, and bug fixes to start work on.
4) August 1st is my brother's birthday.
5) I said so.
0 Votes
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October 14, 2011
marks055@... 9th Apr 2008
A fine OS can't be rushed!
I am still a bit wary about backing up anything Microsoft times themselves in doing especially with a major OS release, it makes sense that they absolutely should have 7 out by Q4 next year, but i'm not quite sure that they will be able to iron out their process to such optimization this fast. Fingers crossed that they prove me wrong and get it right this time around.
Announcement will be made on February 5, 2009
0 Votes
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In reality, who really cares?
linux for me 9th Apr 2008
Microsoft will announce a date and miss it, announce a new date and miss that, on and on and on.....

You all know the story, just look at all the other OS releases. Same ol', same ol'......
0 Votes
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We care
MIS Master 9th Apr 2008
Everyone reading the story is probably in technology services and so we would care about a major operating system that will affect our work lives for years.
0 Votes
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And since you care...
techboy_z 10th Apr 2008
...you should realize that he is right! There will be at least 3 date changes from M$. Do your research and tell us when there have been 2 or fewer changes to the ship date of a major OS release from M$ (i.e. not SP, but full OS release).
0 Votes
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July 23, 2009
tcbscott 9th Apr 2008
July 23, 2009
It really depndson what Windows 7 is, if it's a bunch of tweaks and improvements to Vista features that have been most criticised (i.e. a sort super service pack 2) then I think mid-next year is doable (depnding where they are the moment.

If W7 is a radical from the Vista code base, then I suspect the chances of it shipping by mid-2009 are slim to none. Given MS history with betas (I've been on every NT-based beta program since NT3.1) I would suspect somewhere between a year and 18 months from beta 1, which means they pretty much need to be shipping beta 1 today in order to meet a mid-2009 ship date, and I've heard nothing about a W7 beta program yet.

--
Nik Simpson
Senior Analyst - Compute
Blog: http://dcsblog.burtongroup.com
0 Votes
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October 6, 2009
MGP2 9th Apr 2008
They won't make the school rush, but it'll be enough time to generate excitement and help the OEMs get it out for Xmas.
0 Votes
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August 6, 2009
Kip Kniskern 9th Apr 2008
Agree with your points, Ed - with one more: Win 7 is more about taking stuff out of Vista than adding in more, for as much grief as Vista gets, it laid most of the groundwork. Not a landmark release, but Win7 will be the OS that fuels a corporate upgrade, and they need one, by then XP will be looonnng in the tooth, but corp is not going to upgrade to Vista for a year, they'll just wait.
-Beta testing to start this summer..
-RTM (manufacturing) in the early fall of 2009..
-RTW (world/public) late fall (late Oct likely) 2009
0 Votes
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November 1, 2009
coffeeshark 9th Apr 2008
While 7 is ready in June '09, MS finally takes some time to really pound on the OS and have it ready for primetime, avoiding the Vista issues. So they go for an early holiday season.
0 Votes
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July 29, 2009
Steve Summers 9th Apr 2008
Why?

A) Your reasoning makes sense.
B) If I'm wrong, I can at least say that my estimate was no worse than Ed Bott's!
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February 29 2009
Linux Geek 9th Apr 2008
There will be no new release!
M$ will go under before any new release!
0 Votes
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For obce I agree with Linux-Geek
slofsjes@... 10th Apr 2008
I am not employed in any kind of work, but am the proverbial old granny in yennis shoes. I read these blogs with great interest as technology shapes a future I won't be part of but is still of interest to me.
The plan of buying out Yahoo will cause Microsoft so much grief that they won't have enoughtime or resources for Windows 7. People will sue them for monopoly abuse. And the EU won't give them any peace either.
Sept. 17, 2009...Sinofsky has an impressive record, but shipping an OS is a different ballgame. I expect the beta period to last at least 12 months, and we don't even have a timeframe for Beta 1. I expect the driver model to remain virtually unchanged, so launch should go more smoothly.

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