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Competing visions of the future of personal computing

By | August 30, 2011, 10:22am PDT

Summary: A graphic making the rounds on the Internet today tries to compare Apple’s vision of the future of computing with Microsoft’s. It’s fun for fanboys, but this kind of snarky comparison is all too easy to make. Just look at these three alternative views.

A picture is making the rounds on the Internet today. You’ve probably seen it: a side-by-side view of two screenshots, with the iPad home page on the left and the new Windows Explorer interface (the one Microsoft plans to release with Windows 8) on the right.

I’m sorry it’s taken me so long to respond, but I’m sure you understand. That image was posted at a site I never visit (except by accident) and accompanied by text from a person I never read (except by accident).*

Anyway, anyone who sees that graphic and tries to debate it on its merits is falling into a trap. It’s a ludicrous comparison. Here, allow me to demonstrate with some similar, equally valid, equally ludicrous comparisons.

Apple’s vision of personal computing in 2011 versus Microsoft’s vision in 1992.

Rows of identically sized, equally spaced icons with text labels below them. I admit, the water drops make the one on the left prettier, but I still think of Windows 3.1 everytime I look at the home page of an iOS device. Even more so after Apple added folders.

Apple’s vision of personal computing in 2011 versus Apple’s vision of personal computing in 2011.

Note that the operating system on the right is newer than the one on the left. I defy you to tell me with a straight face that the UI of Finder is in any way “modern.”

Microsoft’s vision of a consistent UI in 2011 versus Apple’s vision of a consistent UI in 2011.

Did you know that in Apple’s Finder, thumbnail images of a photo file are called icons? And using the international symbol for “radiation warning” as an icon in the Disk Utility toolbar is a nice touch…

Gosh, this kind of comparison is fun, isn’t it?

Also pointless. All it proves is that snark is cheap.

* Oh, OK, if you insist, here’s the link.

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Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books written prior to fall 2011 have been distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press. As of November 2011, Ed is a partner in the independent publishing company Fair Trade Digital Exchange, which exclusively publishes his books.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMware. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

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RE: Competing visions of the future of personal computing
beijing2008 Updated - 14th Sep
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Windows 8 Start Screen
mikefarinha 30th Aug
Wouldn't a more apt comparison be with the new Windows 8 Start Screen?!?!?
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@mikefarinha
If the intent was to do a serious comparison of the iPad with the Windows 8 tablet then no, this is not an apt comparison. In fact, no comparison is possible since no Windows 8 tablet has been released yet.

If the intent was to spread FUD and be childish and ignorant just like all pro-Apple fanboys are then this was a very apt comparison. It fulfilled the objectives that the author was trying to achieve perfectly.
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Thank you for sharing,good post.I like this website! replica hermes bags
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RE: Competing visions of the future of personal computing
LoverockDavidson_-24231404894599612871915491754222 30th Aug
So if I understand this correctly, the original site is comparing the home screen of an iOS device to the new Microsoft Windows Explorer? That leaves me baffled. That guy must be really desperate to keep his Apple products relevant. Not to mention his site is butt ugly.
@LoverockDavidson_

You and Steve Ballmer missed something there, much to Apple's bank balance.
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lock Stock and oil barrel
voltrarian 31st Aug
@Alan Smithie

I'm beginning to think that among some at least, the euphoric/adamant and non-detached favoritism towards a company is driven by shareholder motivations.

ie: AAPL fan-boy-ism.

Because at least, a true tech-afficionado would keep his/her mind open to alternative products, and want competition among companies, not domination. A true tech-afficionado would like to buy, appreciate, or collect technology from various companies, not worship a single company (right or wrong) -- unless there was profit motive involved. -- Either through investments or employment or other such interest or profession-related business alliances.

(Which as an aside, I always wondered about those rampant crowds on other news-sites who always passionately, vehemently deny/resist/attack Global Warming -- perhaps stockholders of energy companies or profiting/employed in someway related to those industries.)
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@voltrarian

I wish I had bought Apple stock on the return of Jobs as retirement in the Bahamas would now be beckoning.

The stock has risen 6000% from then to now.
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Snark I can do ...
johnfenjackson@... 30th Aug
... the sad thing is that operating system vendors and ZDNET bloggers alike have so little in the way of cutting-edge storage designs to report that they are all reduced to discussing shades of pig lipstick sad
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And if Bill Gates were around posting on this thread, I'm sure he'd say my subject for us.

Thanks for the laugh, Ed... I needed it today! happy
So, this guy is comparing a watered down mobile OS with that of a full featured desktop OS?


Yeah, that makes sense.
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What "IF" that full featured OS..
James Quinn Updated - 30th Aug
@Cylon Centurion... is actually OVER KILL for many if not most computer users today? What if the watered down OS is in fact not watered down but just what the doctor ordered to answer many if not most computer users needs/wants?

Pagan jim
that your watered down OS doesn't have, and you must get it as an addition to be executed separately or you have to install it? Then, you suddenly realize that, the feature you're missing is already part of a full-blown OS? No matter, you'd still be stuck with your watered down OS.
@James Quinn

Hardly "overkill", very few people can actually survive on an iPad alone.
@Cylon Centurion
Apple has a complicated vision of the future if we compare WP7 screen to this screen from OS X Lion:
http://osxdaily.com/2011/05/23/terminal-in-mac-os-x-lion-gets-full-screen-mode-eye-candy/
@Cylon Centurion If by "water down" you mean "mobile" then yeah. And by "mobile" I mean: an OS where you want to get your bearings instantly, spend very little time. By the same token I'll define "full featured desktop OS" as: an OS where you're going to spend hours working.

Each has it's place, but I'm not sure I recognise any "watering down" in iOS - it's still a "Unix". It doesn't have any features that might need more than a second to "take in" (the Finder or Windows Explorer always have that "what am I looking at" - or more properly "where [in the filesystem] is this?"). But to categorise iOS as somehow "less" is to miss the point, iOS is "fast", not somewhere you'd spend hours.

Both approaches are needed, one doesn't replace the other.
Almost every GUI I have ever seen featured "Rows of identically sized, equally spaced icons with text labels below them;" the original Mac its mom, Lisa, had the same sort of layout well before Win3.1. The lone exception (in my experience; there may be others) was the Amiga "Intuition" interface which permitted icons of just about any size or shape.

Aside from the uniform size and grid positioning of icons, why would the iOS screen on the left, with its icons directly on the desktop (or whatever they call it over at Apple) remind anyone of Windows3.1? Win3.1 supported "groups"; they were the only tings that could be placed directly on the desktop. That meant you had to have any icon you wanted to use in a "group" but groups could not be nested. How is that similar to iOS, particularly when one considers folders?

I used Win3.1; I was glad to see it go. I have never used iOS for any significant length of time so I have no opinion of it other than that formed during my brief exposure to it: it did not appear to be particularly "intuitive" or "friendly." However, it was not particularly bad, either; just unfamiliar.
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Contributr
You might have missed...
Ed Bott 30th Aug
@fmcgowan

You might have missed the part where I calld my three comparisons "equally valid, equally ludicrous." wink
@Ed Bott Apparently most posters missed it. Good blog, Ed, no, seriously, good blog. I enjoy the comparisons even if they are grossly mishandled.
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The image Siegler posted has nothing to do with rows of icons; notice what you don't see in the iOS screenshot: documents. The point of the comparison is that Apple's future is a content-without-files operating system, already largely in place with iOS and on the way with Lion, with iCloud doing the background lifting.

Microsoft's upcoming OS not only continues the file, folder, document concept but actually adds a bunch of ever-present easy-to-click (though likely hard to find) controls for providing increased access to file and folder actions.

The two couldn't be headed in more disparate directions, clearly Siegler's point if you look beyond your first impression of the pretty icons.
@Matthew Frederick Actually, if you read the update, MG Siegler's point is pretty clear: Windows is ugly and it sucks. (Never mind all of the parts in iOS/OS X that is ugly, or that a dump of icons does not scale -- note how many people hate Lion's Launchpad...)

http://parislemon.com/post/9571254089/we-agree-it-sucks-but
@Ambivi Read that, and contrary to what you write, nowhere does it say that Windows is ugly and that it sucks; what words say that to you? He does say that particular Windows Explorer UI sucks. On the filesystem stuff, he makes the simplification plenty clear here:

http://techcrunch.com/2011/08/30/we-need-an-invert-selection-button/
@Ambivi speaking as a person with about 40 years in the graphic arts and design just from a sheer design standpoint MS's ribbons do indeed have 'suckish' qualities. If you take an area of images and line them up in a uniform manner with a common design motif you have Apple's pleasant design. If you scatter the uneven motifs across a swath of window frame you have the difficult to navigate Win8 design.
Sorry, I've nothing against MS, but they could hire a second year design student and do better.
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Ha ha ha
Ed Bott Updated - 30th Aug
@Matthew Frederick

Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha.

Ha ha ha ha ha ha ha ha ha ha ha.

Ha ha ha.
@Ed Bott Classic response, every word as poignant and insightful as the one before. Astonishingly, your reply manages to pack in the same level of cogent argument as your entire post.
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Touche
Richard Flude Updated - 30th Aug
@Ed Bott response reminds me of this old Apple ad:

http://www.youtube.com/watch?v=sQh5Cx-EuV8
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@Ed Bott
sometimes you behave as my kinder garden son with all your "I won.. you lost... he he ha ha ...", and looking at your picture, you are in your 60's?

I can see you even dancing like that old animated banana .gif icon...
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@Matthew Frederick

Having a file structure I can control is a big deal. If you want to be lead by Big Brother working these companies, then more power to you, but I'd rather I remain in control of my files, TYVM. Having the power of the Windows file system allows just that.

Also, I'd rather not use an OS that treats everything, literally everything as an app.
@Cylon Centurion Err... I think maybe you missed the point. In iOS users are only exposed to "files" within applications (these files are actually stored within the applications folder and inaccessible to other applications) and only via the interface the application defines.

From the user's perspective there are no files, only documents. There are a limited number of "touch points" mail is the biggest, as it allows you to open attachments within an application (where it becomes a document).

Having "no files" isn't the problem you might think. Users already think of files as "in" the application that created them (how often has a user told you "it's in Word" when you asked them WHERE they saved the file?) You don't typically have many documents on an iPhone/iPad. Most user email things on and off. There is "control" but it isn't achieved in the same way. There is no "Big Brother".

The biggest difference is iOS treats each app as it's own silo, the OS (to the user) is just a jumping off point to these.

Is this an environment you'd want to work for hours? Nope. Is this the right way to do an "instant on" and "secure" OS? Yep.

So do I want a desktop running iOS? No. Do I want a tablet running Windows (as it is now) or Mac OS X? No. That isn't to say something running Windows with Metro-style UI wouldn't be interesting, but I don't want a desktop like that, on a tablet.

Different things, different priorities.
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Can you expand?
toddybottom 31st Aug
@Matthew Frederick
"already largely in place with iOS and on the way with Lion"

In what way is Lion moving towards being a "content-without-file" operating system? Because your files are now going to be stored in the cloud? MS already implemented this a while ago by integrating skydrive with Office. When I look at Lion, I see an OS that hasn't fundamentally changed in 10 years. Before you freak out, I'm not saying there haven't been changes, of course there have. However, nothing fundamental has changed about the OS in 10 years. It is still very much a classic desktop OS with files that must be stored somewhere and are accessible through a file explorer / finder. Showing me a list of files that are stored locally, on a network share, or in a cloud is not a fundamental change. OS X is still very much an Application with Files operating system.

I would also suggest that it would be far more relevant to compare iPad's UI to the Windows 8 tablet UI. We don't actually know all the details of what the Windows 8 tablet UI will look like so such a comparison is simply not possible but we do know that it will be closer to the WP7 UI than it will be to the Windows 7 UI. Now, can you please show me what the Windows Explorer looks like in WP7? Then we can do a proper comparison. Until a Windows 8 tablet is actually released, we can't do any truly meaningful comparisons but that doesn't stop the pro-Apple anti-MS FUDsters from filling the Internet with their garbage.

While Ed might have done a better job in answering your post, I can understand his response because you so obviously missed the point of Ed's blog that your post truly is laughable. In fact, I would suggest that Ed put more time formulating a response to your post than it actually deserved. Pulling a random screenshot from a random application and comparing it to the simplest screenshot one can find in an Apple product is just stupid FUD. As Ed was trying to point out, it would be as stupid as suggesting that Apple's UIs are all cluttered and complicated and impossible to use by comparing a screenshot of Final Cut Pro to picture of the Xbox.
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.
Rigel.628 Updated - 31st Aug
Deleted
Ed, those desktop machines that Windows 3.1 run on were at least twice the size of a shoebox, with a 30 pound, 14 inch CRT monitor on top of that, a clickety keyboard and a gigantic matchbox for a mouse. In comparison, iPad is more like a physical clipboard both in size and weight. It doesn't need a tangle of cords and it runs the whole day on a single charge.

The processor in iPad is less powerful, so a simplistic user interface is justified, considering how this device is used. The OS is also touch-oriented, and this makes a big and successful difference. Successful, because more people use iPad than Windows 7 on Windows "convertible" PCs.

Think of the iPad home screen as an elevator panel. You go in, you touch, wait a little or a bit longer. The doors open and you enter a magical world of an appication you dialled.
@EdBott, tip of the hat. Well done. I found it hard to believe that MG was being serious. I get that he likes Apple, and there's plenty to like as they've done great work, especially of late. The fact that he had to cross the line and effectively be dishonest I think shows he's scared more than anything else.
After reading what MG Siegler posted: http://techcrunch.com/2011/08/30/we-need-an-invert-selection-button/
I still have to agree with Ed. The comparison doesn't make sense. Windows Explorer is not in the same vein as the home screen on iOS. Apps versus Files? Really? The new Metro-UI of Windows 8 is nothing like iOS either. The comparison should have just been the desktop of a Windows 8 machine with its application shortcuts on it. They can be arranged nearly identical to the iOS.
In comparison number 2, heck ya, the tool buttons from Disk Utility (which provide adjuncts not replacements to the singular menu on top of the screen) are better than the ribbon. Though, upon reflection, this a subjective point. As subjective as this will be, it is hardly the irony suffused riposte you intended.

That said, I think a lot of asserted changes to UI are not about the review and assessment of usability studies, but are the 50s car fins of our computing times. Ornamentation which suggests modernity.
Am I the only one that doesn't understand what the article is about?
@timotim
yes
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@timotim

Extra hint. There's an asterisk. Find it and your mystery will be solved.

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