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Google and Mozilla renew search deal, but on what terms?

By | December 20, 2011, 2:17pm PST

Summary: Mozilla and Google announced today that they’ve renewed their search agreement for another three years. The deal ends a period of uncertainty for Mozilla, but the devil is in the details. Here’s why it’s still hard to see a bright future for Firefox.

Earlier this month, I reported that the three-year deal making Google the default search provider for Firefox had expired at the end of November. That was potentially bad news for Mozilla, which depended on the Google payments for 84% of its operating revenue—a total of more than $100 million—in 2010.

Today, in a carefully worded blog post, Mozilla announced that the partnership had been renewed for another three-year period. Although Mozilla CEO Gary Kovacs characterized the deal as “significant and mutually beneficial,” the blog post pointedly omitted additional details: “The specific terms of this commercial agreement are subject to traditional confidentiality requirements, and we’re not at liberty to disclose them.”

The new deal ends the uncertainty for Mozilla, but the devil is in the details. Without knowing those numbers it’s unclear whether this is really good news for Mozilla or for millions of Firefox fans.

When Mozilla and Google renewed their previous search deal in 2008, the announcement was made public in August, months before its expiration. The fact that this renewal was announced weeks after the previous deal ended suggests that the negotiations were more contentious this time around. But unless someone with access to the contract terms leaks it to the media, we won’t have any idea of the exact terms until late 2013, when Mozilla will be required to disclose its 2012 revenues. (There might be some clues in the 2011 results, which will be published at the end of 2012, but the revenue in that report will be from the final year of the just-ended search deal.)

If Google was able to reduce the amount of money it pays for Firefox-driven search results, that could put a big squeeze on Mozilla’s development efforts. During the past three years, Mozilla has ratcheted up its spending tremendously. The growth on the Software Development line has been eye-popping, as these numbers from the Mozilla financials indicate:

Software development

  • 2008: $31.3 million
  • 2009: $40.2 million
  • 2010: $62.8 million

Total expenditures in this category doubled from 2008 to 2010. More importantly, that category as a share of unrestricted revenue and support went up from 40% in 2008 to 51% in 2010.

So how much will Mozilla have spent on software development when it closes the books on 2011? We won’t know until the end of next year, but the number is highly unlikely to drop from that 2010 total. A Bloomberg BusinessWeek story from early this month suggests that Mozilla has dramatically increased its spending in an attempt to catch up in the mobile market, where it’s well behind. Reporter Sarah Frier described Mozilla’s situation as “something of an existential crisis.”

If it can’t gain traction in mobile, [CEO] Kovacs says, the project will lose relevance and be unable to spur innovation in areas it considers important, such as privacy and user control. He’s started to take steps to address the situation. A year ago, Mozilla’s mobile team was a separate division with fewer than 20 engineers. In July, Kovacs made mobile a priority for the full 250-person engineering team. They’re on a “massive hiring spree” for mobile designers and developers, he says.

The good news for Mozilla is that they have plenty of cash in the bank—or did, as of the December 31, 2010. The 2010 audited financial statement (PDF) for the Mozilla Foundation and its subsidiaries listed the value of total investments (money market funds, bonds, mutual funds, and commercial paper) at more than $105 million. Even with a significant drop in Google revenues, that cushion can sustain a significant development effort for a long time.

Can a full-court press in mobile reverse Firefox’s fortunes? That’s an open question.

Mozilla has announced it will not develop Firefox for iOS devices, including the iPad:

We have no plans to release the full Firefox browser for iOS. The iOS SDK agreement requires apps to use Apple’s own JavaScript engine (or none at all, like Opera Mini which downloads pre-rendered pages from Opera’s servers and cannot run JavaScript code in the client). Because of this, we have no supported way to distribute Firefox’s rendering and JavaScript engine to iPhone users. 

The Windows Phone 7 platform is also a nonstarter:

We have stopped developing for Microsoft’s mobile platform because Windows Phone 7 no longer allows developers to build C++ applications like Firefox, and Microsoft’s new policies ban open-source software like Firefox from the Windows Phone Marketplace.

That means the only widely used mobile platform that Mozilla supports is Android, where the company recently released a Firefox beta that’s “optimized for tablets.” Unfortunately for Mozilla, it’s an open secret that Chrome for Android is coming soon. It’s hard to imagine that Firefox for Android can make much of a toehold in an ecosystem that Google controls.

The renewed Google deal and a healthy stockpile of cash mean that Mozilla can look forward to at least three more years of existence. But it’s hard to see a bright future for Firefox.

Reached for comment, a Mozilla spokesperson referred me to the blog post I reference above and said, “We have no additional information at this time.”

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Topics

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books written prior to fall 2011 have been distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press. As of November 2011, Ed is a partner in the independent publishing company Fair Trade Digital Exchange, which exclusively publishes his books.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMware. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

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RE: Google and Mozilla renew search deal, but on what terms?
wosayit 24th Dec
@Rabid Howler Monkey

Ed is a Microsoft paid astroturfer/troll/fudder.

Now we find out that the deal was worth $300mil. per year for the next 3 years. That's more than twice as much as under the old deal.

Do you know why your readership is almost gone? Because people generally don't like housewife's gossip.

I remember a time when ZDnet and CNet actually had Linux programs to download. That was just before Paul bought CNet and ZDNet and brought paid trolls / fudders like you on board.
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Run! The sky is falling!!!
Rabid Howler Monkey 20th Dec
nt
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Now wait a minute!
ScorpioBlue 23rd Dec
Didn't Ed said?
@Rabid Howler Monkey

Ed is a Microsoft paid astroturfer/troll/fudder.

Now we find out that the deal was worth $300mil. per year for the next 3 years. That's more than twice as much as under the old deal.

Do you know why your readership is almost gone? Because people generally don't like housewife's gossip.

I remember a time when ZDnet and CNet actually had Linux programs to download. That was just before Paul bought CNet and ZDNet and brought paid trolls / fudders like you on board.
Ed Bott, it seems that you are covering your a?s from your previous assertions. Firefox is not gonna disappear. It has a healthy ecosystem. Get over it. What is more: does MS Windows Metro desktop/tablet/phone strategy say something to you? It does for Firefox and its ecosystem.
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Contributr
@Rigel.628

You need to go reread what I wrote. "That???s roughly $100 million in funds that will vanish or be drastically cut if the deal is either not renewed or is renegotiated on terms that are less favorable to Mozilla."

Do you think that this deal is on the same terms as before? If so, I have a bridge for sale.
@Ed Bott

Can I buy the bridge for $1 as I think that amount is closer to what Mozilla is going to receive than the previous $100million
@Ed Bott
Do you think Mozilla deserves more from Google than the market value? If so, I also have a bridge to sell you.
@Ed Bott, It is about of ecosystems. It hard to reach what Firefox has in its hands right now. If Google is not whom pump money into Mozilla's pockets, another actor will do it. For example:

http://arstechnica.com/microsoft/news/2011/10/mozilla-and-microsoft-release-custom-firefox-with-bing.ars

That kind of deals could help Firefox surviving.
@Ed Bott I too would like to purchase one of these bridges now that it seems Google will be paying MORE than it was before. Is it extra for shipping?
@Ed Bott

No it's even better ($300M per year) here is some humble pie Ed
"The specific terms of this commercial agreement are subject to traditional confidentiality requirements, and we're not at liberty to disclose them."

We keep hearing from the open source nutjobs that confidentiality agreements are evil and that only MS requires them when they are extorting licensing money out of others.

How odd then that Mozilla and Google would sign an NDA with each other.
@toddybottom
Those open source nutjobs can tell the difference between a NDA signed when extorting money and a NDA signed when making an advertising deal, which apparently is more than I can say for monopolist happy fanboys.
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Touche, @anono Touche
@toddybottom OSS is just a marketing ploy for companies. The fact that you find this hyppocrite proves only that you fell for it.

Firefox was never more secure, never faster, and never more open than any of its competitors. It was just more dishonest about its motives - and its users were less able to recognize that fact.
@ff2

Link to IE9 source please? Illiterate much?
@ff2 Opera's bug list is secret, so if you submit a bug report, you never even know if it's considered a bug or if or when it'll be fixed if they do. That's certainly a mighty difference to Mozilla, whose bugs, as well as development process, upcoming features, etc. are all open.
@toddybottom Of course since hiding facts and NDAs are dominated by Microsoft it is understandable why you should be surprised.
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Ed, For Heaven's sake. This is good news. Yet you continue to spin.
Dietrich T. Schmitz * Your Linux Advocate 20th Dec
Is the glass half-empty or half-full today?
@Dietrich T. Schmitz * Your Linux Advocate

The devil, as always, is in the details. Its good news that Mozilla didn't flat out loose all support from Google but how much support they are receiving is the real key and no one is a'talking.
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Contributr
Good news? Maybe, maybe not.
Ed Bott 20th Dec
@Dietrich

Do you honestly think this deal was renewed on the same terms as before? Do you think that Google made Mozilla sweat to renew this? How much will their revenue drop? And how much is Mozilla spending on its "hiring spree"?

I would like to know the answers to those questions before deciding how full the glass is or isn't.
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Consideration
Dietrich T. Schmitz * Your Linux Advocate 20th Dec
@Ed Bott
What I think doesn't matter a hill of beans. What matters is that Google and Mozilla formed a contract with a 'consideration' agreeable to both.

Each is getting something and I am happy that Google has chosen to renew and Mozilla has accepted the terms.

If Google weren't around, would Mozilla survive? Most certainly.
@Ed Bott

Whatever the terms its good for competition to still have Firefox around. I've never been enamored with Firefox (I'm a Safari/Chrome user) but the more competition we have in the browser space the more end users benefit.
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The author is simply doing his job
klumper Updated - 20th Dec
Interpreting this latest announcement and speculating to the best of his ability. After all, who has a crystal ball they can rely on unconditionally in the fickle world of tech? Answer: No one. Not even those with a direct hand in creating or advancing it.

Let's just hope Firefox can remain the shining star, as opposed to shooting star, it instantly became when it appeared upon the scene to transform the otherwise stale world of browser bromide - and born of little more than reforged Netscape bits - into something worthy of our attention again (and Microsoft's).
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Google Renews for Two Reasons
CFWhitman Updated - 21st Dec
Of course Google renewed the deal. It was naive of anyone to think otherwise. Google had two good reasons to renew. One was that Google makes money off of searches regardless of what browser people use to make those searches, so why not make a deal that will pull more money in than it costs? Second (and related) is that if Google doesn't make a deal to be the default search engine for Mozilla, then somebody else will make such a deal. Google renewed the deal because there is no real downside to doing so.

As for the terms of the deal, they may be a bit different, but that doesn't mean that they are drastically different. It's even quite possible that they are more favorable toward Mozilla since we don't know what other search engine deals might have been on the table for them. One thing to remember is that the deal is self-regulating because if fewer people are directed to Google by Firefox, then Google has to pay less money to Mozilla. If you are really looking for a threat to Mozilla's cash flow, then the terms of the deal are really the wrong place to look. The loss of any users who migrate to other browsers is the biggest threat to Mozilla's cash flow, not the terms of this deal.
OK,but will Google Toolbar for Firefox be resurrected?
I just bought a new computer and this time I am going to refuse Mozilla products. I don't like being geo located and spied upon. The Google News section has gotten so bad it reads like the evening news from a farmers field. There is nothing new to see, do, or to learn. You're trapped in a repetative loop of commercial advertising and directed pages. I am sick of it. Bye Bye Firefox. Bye Bye Google too.
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RE: Google and Mozilla renew search deal, but on what terms?
Rabid Howler Monkey Updated - 21st Dec
@Yellowbird7 You can very easily change Firefox's search engine from the default, Google. In addition, changing the location bar search from Google to Yahoo! or Bing is also fairly easy:

http://support.mozilla.com/en-US/kb/Location%20bar%20search#w_changing-the-internet-keyword-service
So it is either FUD by Ed Bott or by SJVN. Understood.
@xeptf4
That would be Ed Bott. Turns out Mozilla is in fact not making less but almost 3 times more. Just goes to show how blind MS fanboys become.
@anono I'll be very impressed if we finally get a post in which he proclaims a bright future for Firefox, rather than the posts he, SVJN AND AK-H have all made lately predicting the end of Firefox, Firefox was no longer relevant, etc. I'll be very disappointed if the facts change but the conclusion stays the same.

What would be most interesting of all is if we got a list of the assumptions Mr. Bott made in reaching his conclusion and an identification of which were wrong. I think it was the belief that Google didn't need Firefox's search traffic - which is what, still 20% of all desktop browser traffic? - and downplaying how upset Google would be if it went to Microsoft instead. It's quite possible the truth was that the two were in a bidding war rather than the portrayal of a desperate Mozilla trying to extend discussions and cut any type of deal they could with Google. That logically can't be the case if Mozilla got an increase. Google actually had to be the more desperate party here. Yes, a post-mortem on this will be very enlightening.

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