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Microsoft makes case for IE9 upgrade, but will enterprise buy it?

By | July 27, 2011, 9:41am PDT

Summary: The enterprise is Microsoft’s territory. It’s been the core constituency for Internet Explorer for years, even as first Firefox and then Chrome have risen in popularity. Now Microsoft is making a direct appeal to those enterprise customers, in the dollars-and-cents language that they understand so well.

The enterprise is Microsoft’s territory. It’s been the core constituency for Internet Explorer for several years now, even as first Firefox and then Chrome began taking huge chunks of its once-overwhelming consumer share. Recently, Mozilla publicly blew off enterprise customers (see Mozilla to enterprise customers: “Drop dead”), a development that probably felt like an early Christmas for Microsoft’s IE9 team.

In a pair of blog posts today, Microsoft makes a direct appeal to those enterprise customers, in the dollars-and-cents language that they understand so well.

Anyone who looks at recent worldwide usage statistics can see the trends among web browsing software: the rise of Chrome, the decline of Internet Explorer, the uncertain future of Firefox, and Safari’s steady rise thanks to iOS devices.

But most of the public discussion on browsers has been from people who own their own PCs and have complete control over their configuration and contents. You want to install an unsigned program, sign up for an interesting but untested cloud service, or try out a different browser? Go for it.

Those unmanaged PCs might as well live in a different universe from computers in large organizations.

In an enterprise, PCs can be managed quite effectively through centralized administrative tools that manage software and services on individual PCs. Enterprise IT shops have help desks and support staff and acceptable use policies, all of which make the user experience on a managed PC more controlled (and frustrating, if you’re the user in this example).

As far as Microsoft is concerned, enterprise customers have solid reasons to stay with IE.

On the Windows For Your Business blog, Erwin Visser extols the virtues of Internet Explorer 9 and Windows 7 together, arguing that enterprises “can rest assured they’re taking full advantage of the support, deployment and management technologies that the Windows platform has to offer.”

Roger Capriotti, Director of Marketing for IE, backs his argument up with a Total Economic Impact (TEI) study from Forrester:

Forrester surveyed companies that were part of Microsoft’s IE9 Technology Adoption Program (TAP) to assess the results of moving to Internet Explorer 9. This data was used to model the economic impact to a composite organization with 50,000 desktops from deploying Internet Explorer 9. The results show there is a compelling financial reason to move to Internet Explorer 9.

How compelling? The chart on Capriotti’s post touts a savings of $3.3 million over three years for that hypothetical company with 50,000 IE9 upgrades for 60,000 employees.

I’m always a bit skeptical of reports like these, because they’re commissioned and paid for by the client—in this case Microsoft—and thus the assumptions can be skewed. That’s why I got an advance copy of the Forrester report from Microsoft and looked at it in more detail. Strip away all the tables and discount the assumptions and you still get a series of pretty reasonable arguments:

  • If your shop is already moving to Windows 7, you’d be crazy not to include IE9 in your standard image.
  • You can deploy IE9 using standard tools, and you can customize the user environment with the Internet Explorer Administration Kit and group policy.
  • The security benefits of IE9 are the most compelling reason to upgrade, at least in financial terms. Performance is a solid second on that list of reasons to upgrade.
  • For internal web-based apps that have compatibility problems that can’t be easily remediated, you can configure those sites to run in a specific compatibility mode: IE8, IE7, even the ancient Quirks Mode.

That last bullet is probably the most appealing one for an enterprise admin who is thinking of leaving the Microsoft fold for Chrome. If that shop has dozens of apps that were originally written for IE7 and work poorly or not at all in Chrome, then the compatibility view toggle is a killer feature.

The most interesting part of the Forrester report to me was examining where the bottom-line savings come from in their model. To its credit, Forrester didn’t try to quantify productivity increases from IE9’s usability or performance improvements. A millisecond here, a second there, it all adds up to an assumed increase in productivity of about 5 minutes a day. That doesn’t really translate into extra dollars, though—it just removes some of the friction from the experience of using the web.

So where does the saving come from? Forrester assigns a savings to IE9 because of its increased security. The assumption is that the number of calls to the help desk involving malware-related issues will decrease by one incident per user per year. At an hour per call and $55 per hour for the support professional’s time, that’s a savings of $2.75 million per year in a corporation with 50,000 seats.

It’s easy to quibble with those specific numbers, but the overall message is one that a sensible administrator should agree with: a modern browser is going to be safer and better able to cope with the modern web. If Microsoft can reduce it to a simple IE9-versus-Chrome decision, they’re confident that enterprises that demand highly managed environments will stay in the fold.

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Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books written prior to fall 2011 have been distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press. As of November 2011, Ed is a partner in the independent publishing company Fair Trade Digital Exchange, which exclusively publishes his books.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMware. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

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RE: Microsoft makes case for IE9 upgrade, but will enterprise buy it?
lorisinclair 13th Sep
@rhonin "we are moving to Win7 and ie9. Due to the size, global scope, custom legacy programs and number of pc's (including significant notebook remote number, this is a process that will take a while."
All the processes takes time
Research Papers | Courseworks | Assignments
If any other companies are like the one I currently work for, that 1x/year scenario is on the minimal side and definitely low hanging fruit.
That said, we are moving to Win7 and ie9. Due to the size, global scope, custom legacy programs and number of pc's (including significant notebook remote number, this is a process that will take a while.

Nice Ed - thx!
happy
@rhonin "we are moving to Win7 and ie9. Due to the size, global scope, custom legacy programs and number of pc's (including significant notebook remote number, this is a process that will take a while."
All the processes takes time
Research Papers | Courseworks | Assignments
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LOL!
MSFTWorshipper 27th Jul
No one wants IE9, they much prefer Safari.
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Will never see it
jscott418 27th Jul
@MSFTWorshipper Safari is by far the worst browser for Enterprise. I would expect Chrome to be adopted before Safari.
@jscott418 and Chrome sucks. I use all three for website development and I always have to tweak for Chrome sad
@jscott418

Considering that Chrome is just another piece of spyware from Google, no Enterprise with any sense will be using it. The Google fanboys may trust Google to the bitter end, but a little common sense should prevail.

Don't write off Firefox yet. They still have second place in market share and awareness of the dangers of Google is spreading.
@jscott418 Chrome is making it market very well, its the most light browser compared to IE or mozilla.
Admission Essays | Essay
@MSFTWorshipper
Darkness can't be created by closing your eyes.
In big enterprises MS is the King...

Sys admins will flush Chrome down the enterprise toilet.
@owlnet ... I have banned the product ID's for Chrome, Firefox, and Safari from my enterprise due to security concerns with Chrome and Safari and compatibility concerns with Firefox now that they've made it clear they don't care about enterprises.

It wasn't an easy decision since I was (until recently) a long-time Firefox supporter, but IE9 is enterprise manageable, and until the others play catch-up it's not going to change.
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There are many times
HollywoodDog 28th Jul
@owlnet ... when I'm glad I'm exempt from IT enterprise administration.

We got a new IT manager in this year, and suddenly my admin rights on my own box went away - briefly. I rang him and let him know pretty clearly that I needed them back, and got them back.

One side benefit is continuing to use Firefox.
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Message has been deleted.
GoodThings2Life Updated - 29th Jul
@MSFTWorshipper
You're referring to iOS users right? Oh wai....
@MSFTWorshipper

What's Safari? Oh - wait a minute! That's the browser that Apple came up with! With all of the bugs and security holes in it, it seems like Safari would have died a long time ago. And Apple thinks that Flash is a security risk...
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Safari? Ha! No no nooo...
Cayble 28th Jul
@MSFTWorshipper

I have them all, and no, Safari isn't really a good option.

The fact is, its difficult to think of a single reason why someone would use Safari if they are already used to IE.

If your used to IE then Safari just feels a little clunky and not as polished. Its perfectly usable, just that its completely uninspiring to make a switch.
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'WAY Too Much Apple Coolaide!!!
Lazarus439Z 28th Jul
@MSFTWorshipper You are kidding, right?
@MSFTWorshipper Based on my experience, IE is the most used browser in the world, Safari is used mostly on Apple machinery.
Thesis | Book Report | Dissertation
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How can they with XP?
jscott418 27th Jul
This seems like a waste of time considering many still run XP pro. What Microsoft needs to do is figure out how to get them on Windows 7 or at least Vista. Then IE 9 will come natually.
@jscott418

"This seems like a waste of time considering many China still runs XP pro. What Microsoft needs to do is figure out how to get them on Windows 7 or at least Vista. Then IE 9 will come natually."

Fixed that for you. Windows 7 is market leader in North America and pretty much around Europe as well.
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You fixed nothing.....
linux for me 28th Jul
@Cylon Centurion
A troll to the end, you are.....XP will be in company and government organizations for several years yet. Microsoft's biggest mistake was to not make IE9 compatible with XP. As theses systems get replace through attrition, will Win7 (and IE9) get installed. Due to hardware and labor costs, this will take several years (if not more) to occur.
@linux for me

I'm not trolling. While XP may linger for years yet, no company or government organization will be running XP on Internet connected front line machines after 2014. Not if you want bad things to happen - And considering XP's ability to be overcome with the simplest of malware, bad things will happen. Just ask Google about that.
@Cylon Centurion
Win 7 is being implemented here at my Govt. location by attrition only, ergo it will take a while. We use IE8 generally, some machines, for various reasons are still on IE6. As a non-IT guy, I don't know all of the schedules and reasonings.
At home I use WXP on my desktop and one laptop, the new laptop came with W7, and IE9. Downloaded FF5 last night as IE wasn't giving us the BB game (ESPN3) display correctly and FF did, first time we had a problem since I bought the computer a couple of months ago. We are piping it via HDMI cable to the TV for a much larger display than my 19 in monitor on the XP desktop. I have said before and will reiterate--I will switch at home when I have to, maybe to W8 and skip WV, and W7! We will see. I haven't had much trouble with malware here or at home. That XP could be vulnerable as you say, may be a personal problem not one with the OS.
Never have used Safari, so can't coment on its ability to do anything. There was a newsletter from PCMag.com (productwire) today about browser comparisons. A good place to check on the various ones.
@dhays

"That XP could be vulnerable as you say, may be a personal problem not one with the OS."

It's pretty much common knowledge that XP is pretty vulnerable. Once malware can make it's way past the AV (Which isn't hard to do), it has free reign over the OS to do whatever it wants. There's no road blocks in place. Vista changed all that.
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You still fixed nothing
ScorpioBlue 28th Jul
I'm not trolling. While XP may linger for years yet, no company or government organization will be running XP on Internet connected front line machines after 2014.

2014 isn't here yet. In case you didn't have a clue, it's still 2011. OEMs were still offering downgrades to XP as late as 2010 to consumers.

Try as you might, XP will not go away until it's on the consumer's time. Not on Cylon Centurion the Shills time.
@Cylon Centurion Sorry Cylon, but you're wrong. With 28,000 employess, (global) we're still using XP, due to legacy program issues. Until those can be resolved within Win 7, things aren't going to change. Oh, and about 22,000 of those employees are here in the U.S.A..
@ScorpioBlue

Maybe not, but 2014 is less than 1,000 days away. If you're not on Win7 now, you will be by 2013.

I dunno what's with the "shill" tag, but I cannot help that I want things moving forward. I dunno if you're trying to "stick it to the man", by shooting yourself in the foot, or what, but it's not cool to be sitting on top of decaying infrastructure like most have been. Granted, there are problems yet, as T-Wrench pointed out (kindly, I might add), but 2014 is fast approaching and Microsoft shows no signs of letting up on that deadline, and at this point I commend them for putting their foot down.
@Cylon Centurion

Of the nearly 5700 desktops in our enterprise, more than 95% are Windows XP. I know of at least two other enterprises in town that have over 1000 desktops and they are still using Windows XP.

Windows 7 may be the market leader, but enterprises aren't so quick to jump in this economy. They find other things to spend their money on.
@Cylon Centurion

It may be market leader in NA, but until the state's budget improves, we won't be deploying W7. Only so much that can be done with the personnel available. I hope we're in a better position for W8.
I believe that's the point. They can't adopt IE9 without finally giving up XP. Now IE9 is supposed to be the final enticement to adopt Windows 7. If they come up with 20 more killer aps that won't run on XP, maybe enterprise customers will climb aboard.
@superheat1@...

They'll have to switch regardless. I don't car who you are, you're not going to be running your business on unsupported infrastructure.
Right...you have to have every single computer in your organization on Vista or higher, before you can move up to IE9 and have that administrator group policy to work.

Sorta like how Office365 works well only in IE9.

Chrome works on XP, and has an admin group policy panel. Bring on the ChromeOS computers, and it's a consistent policy and ecosystem. Use Google Apps and it works consistently well on IE9, Chrome, FF4+, Opera 11+, Safari 4+.
@gork platter ... My enterprise was already moving from XP to Windows 7, so the decision was obvious and simple. It's called forward motion, and my users are actually more productive, and my general support calls are down, because I actually took the time to train people as I went along.
@gork platter

So, you're saying, you're sticking with XP?
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Updated Availability
GoodThings2Life 27th Jul
...and in the past month I went from fighting off weekly (sometimes daily and repeat) infections on employee computers to not having a single infection over the past month? Why? Because Windows 7 + Security Essentials + Internet Explorer 9 has all but eliminated a user's ability to automatically run infectious content, and that's not a joke. You literally have to purposely ignore so many warnings about [potentially] dangerous executables that it becomes unworth it to users.

I was able to send an email out before the update to PC's occurred with screenshots to show people what to expect. For some of my less tech-savvy users, I sat with them one-on-one to demonstrate what they needed. It was a long June to make it happen, but it has been worth it this month.
@GoodThings2Life

"Because Windows 7 + Security Essentials + Internet Explorer 9 has all but eliminated a user's ability to automatically run infectious content, and that's not a joke."

Agreed 100%. Microsoft has made some serious gains in security. Kudos to them.
@Cylon Centurion -- You're crazy as a loon! Every month Win 7 is getting the same patches that XP gets. All you got was a new UI and a lousy one at that. Get to hell over it.
@RoDo1

While still getting updates, Vista/7 see less patches than XP. No need to be mad over that ;)

http://www.zdnet.com/blog/bott/one-year-later-vista-really-is-more-secure/320

Not to mention Windows 7 sees 5x LESS malware infections than XP does, and even LESS than Windows Vista. Please spare me your FUD.

h t t p : / / www.winmatrix.com/forums/index.php?//topic/31607-windows-7-infection-rates-5x-lower-than-windows-xp/
@GoodThings2Life My experience has been a bit different. But then again, very few of the people I help out ever get infected regardless of the OS platform -- and those few that do get infected of late, it's been by one of the high tech, very low detection rate fake AV's, and in that scenario, XP systems are much easier to clean-up than Win7, and I've found Security Essentials to be so useless against those types of infections, that I've recently taken it off the "OK to use" list, along with McAfee and Symantec (although Symantec has improved its detection rates in recent releases, it's still causes too many other problems, especially with email.)
So am I the only one who, when using IE9, spends way too much of his time watching a seemingly endless cycle of "The web page has stopped responding" . . . "Attempting to recover web page", each of which seems to take forever before finally releasing the page briefly before switching to the alternate message? I have started using Firefox on all of my computers except one, primarily because of this annoying time-waster -- and when I get time that remaining one will get changed. (I tried reverting to IE8 on one machine and now IE8 doesn't work properly anymore either).

Yeah, I'm excited about IE9.

- Les
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Yes
wolf_z 27th Jul
@LesN

nt
@wolf_z
Well that explains a lot. I always figured I was somehow cursed.
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Message has been deleted.
LoverockDavidson Updated - 29th Jul
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They're faking you out
ego.sum.stig@... 27th Jul
They're going Mac with a Linux backend. People are quietly pointing and laughing at you in your evolutionary dead end.
@LoverockDavidson
I can't get our company to Win7/IE9 fast enough. Ed's article on malware propagation through Firefox/Chrome was enough to set the urgency. We are about half done.
Since my original post was deleted even though it didn't violate the ZDNet TOS, here is a repost:

I keep arguing to get our company on Microsoft Windows 7 and Internet Explorer 9. The two combined gives the user a powerful workstation that is solid, stable, secure, and productive. I found out recently that Microsoft Windows 7 and IE9 testing has already begun. Its only a matter of time for mass deployment.
@LoverockDavidson

It's not just a "matter of time" but also a matter of money. Updating all those XP (or Vista) licenses to Windows and upgrading the hardware or replacing all the computers in the enterprise (or in government) is EXPENSIVE. Enterprises are spending money on keeping afloat in this economy, not upgrading computers. And government? Guess where they get the money to upgrade or replace computers...
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the fact is that in terms of manageability and the ability to adjust IE's behaviour so that it mimics older versions of itself, IE9's argument is more than compelling - it is solid.

That said, there's a case for some Firefox and Chrome in the Enterprise, perhaps in the hands of developers. Each has technical tools and extensions that are an essential part of developers' toolkits. Imagine trying to develop without Firebug in hand!!
@rbethell ... FWIW, IE9 does actually have similar tools to Firebug built-in as well, and I've seen some good add-ons too.
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I'm always a bit skeptical....
dfolk2 Updated - 27th Jul
"I'm always a bit skeptical of reports like these, because theyre commissioned and paid for by the client-in this case Microsoft".

A bit!!??
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Message has been deleted.
Duke E Love Updated - 28th Jul
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Duke E Love Updated - 28th Jul

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