Who owns your digital downloads? (Hint: it's not you)

By | January 3, 2011, 6:00pm PST

Summary: Steve Jobs once said, “People want to own their music.” Someone better tell the folks who run the iTunes Store and its competitors. When you pay for a digital music track or album from an online service, you get a limited set of rights and you most assuredly don’t own those downloads. Here’s why that matters.

Steve Jobs once said, “People want to own their music.”

Someone better tell the folks who run the iTunes Store and its competitors. If you buy a digital music track or album from the iTunes store or one of its competitors, you don’t own it. Instead, you’re buying a license to play that track or album, and that license comes with an extremely limited set of rights.

Why does it matter? If you buy a CD in the United States, Section 109 of the Copyright Act gives you very specific rights under the first-sale doctrine. Fred von Lohmann of the Electronic Frontier Foundation explains those rights:

[O]nce you’ve acquired a lawfully-made CD or book or DVD, you can lend, sell, or give it away without having to get permission from the copyright owner. In simpler terms, “you bought it, you own it” (and because first sale also applies to gifts, “they gave it to you, you own it” is also true).

But the first-sale doctrine only applies to tangible goods, such as CDs. Digital music downloads (just like movies and TV shows and books) come with a completely different, much more limited set of rights. If you buy a digital album from an online service such as the iTunes store, Amazon MP3, or eMusic, you have no legal right to lend that album to a friend, as you could if you had purchased a CD. If you decide after a few listens that you hate the album, well, tough. You can’t resell it. You can’t even legally give it away.

Don’t believe me? Read the license agreement that you agree to every time you purchase digital music. If you’re like 99.9% of the world, you’ve clicked right past those agreements to get to the download. Here’s what you missed. I’ve used boldface type to highlight the most interesting parts.

The Terms and Conditions for the iTunes Store contains more than 14,000 words of dense legalese, including these bits:

Apple is the provider of the Service, which permits you to purchase or rent digital content (”Products”) for end user use only under the terms and conditions set forth in this Agreement.

[…]

You agree that the Service and certain Products include security technology that limits your use of Products and that, whether or not Products are limited by security technology, you shall use Products in compliance with the applicable usage rules established by Apple and its licensors (“Usage Rules”), and that any other use of the Products may constitute a copyright infringement. Any security technology is an inseparable part of the Products. Apple reserves the right to modify the Usage Rules at any time. You agree not to violate, circumvent, reverse-engineer, decompile, disassemble, or otherwise tamper with any of the security technology related to such Usage Rules for any reason—or to attempt or assist another person to do so. Usage Rules may be controlled and monitored by Apple for compliance purposes, and Apple reserves the right to enforce the Usage Rules without notice to you. You agree not to access the Service by any means other than through software that is provided by Apple for accessing the Service.

The “Usage Rules” heading contains six rules. Four of those rules apply to products protected by digital rights management technology, including music sold through the iTunes store before early 2009 and movies and TV shows sold at any time. Music tracks sold after March 2009 do not include Apple’s FairPlay DRM technology and are referred to as iTunes Plus Products. Rules (i) and (vi) apply to all digital music sold today in the iTunes Store:

(i) You shall be authorized to use Products only for personal, noncommercial use.

[…]

(vi) iTunes Plus Products do not contain security technology that limits your usage of such Products, and Usage Rules (ii) – (v) do not apply to iTunes Plus Products. You may copy, store, and burn iTunes Plus Products as reasonably necessary for personal, noncommercial use.

What about the competition? The Amazon MP3 store Terms of Use contain a mere 1330 words. The license terms make it abundantly clear who owns the product you’re purchasing:

2.1  Rights Granted. Upon your payment of our fees for Digital Content, we grant you a non-exclusive, non-transferable right to use the Digital Content for your personal, non-commercial, entertainment use, subject to and in accordance with the Terms of Use. You may copy, store, transfer and burn the Digital Content only for your personal, non-commercial, entertainment use, subject to and in accordance with the Terms of Use.

[…]

5. Reservation of Rights

Except for the rights explicitly granted to you in the Terms of Use, all right, title and interest in the Service, the Software and the Digital Content are reserved and retained by us, our Digital Content providers, and our licensors. You do not acquire any ownership rights in the Software or Digital Content as a result of downloading Software or Digital Content.

And finally, there’s the eMusic Subscription Agreement, which contains more than 8800 words, including this blunt statement:

5.2 By enrolling in the Service, you acknowledge and agree that you have no right to provide any files obtained through the Service to any other party or through any other means. You may only make copies of any file obtained through the Service for your own personal use.

[…]

5.6 eMusic derives its rights to use the media offered on the Service from artists, record labels, publishers and other third parties for fixed periods of time and, sometimes, for limited territories. As well, eMusic is sometimes required to pull certain media off the Service (or otherwise restrict access to such media) for legal or commercial reasons.

[…]

8.1 Only you may access the Service using your IDs, unless otherwise agreed to in writing by eMusic. The content available through the Service is the property of eMusic or its licensors and is protected by copyright and other intellectual property laws. Content received through the Service may be viewed, used and played for your personal, non-commercial use only. You agree not to reproduce, retransmit, distribute, disseminate, sell, broadcast, perform, make available to third parties or circulate the content received through the Service to anyone or to exploit any such content for commercial or noncommercial purposes without the express prior written consent of eMusic. You further agree not to make use of the Content in a manner that would infringe the copyright therein.

The moral of the story? If you really want to own your music, forget about downloading and buy a CD. You might even save some money compared to a digital download.

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Topics

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books are currently distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMWare. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

Talkback Most Recent of 241 Talkback(s)

  • Exactly right
    If you have to click through an EULA to use it, then you don't own it (same goes for e-books; if you want to own the book, then buy a paper copy). And if the vendor claims ultimate control over the hardware and how it is to be used, as with a Kindle, iPhone, or XBox, you don't own that either, no matter how much money you paid for it.

    The exception, of course, is with digital media that's either in the public domain or freely copyable. So, yes, you do own those public domain e-books you downloaded from Project Gutenberg.
    ZDNet Gravatar
    John L. Ries
    3rd Jan 2011
  • true
    @John L. Ries
    and the relentless microsoft shill won't let a chance pass by badmouthing their competitors. hey ed, why not read us a bit of the zune eula? how about those 10 songs you can keep every months. do you own those?
    ZDNet Gravatar
    banned from zdnet
    4th Jan 2011
  • Give me a break
    @banned from zdnet
    True, Ed didn't use the Zune EULA as an example but the article seems to make the point that this is true for every digital file as a rule of thumb.
    ZDNet Gravatar
    use_what_works_4_U
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    @banned from zdnet
    why on earth does his comment have to be about a ms shill? All we're talking about is downloaded music in general not something sold exclusively by MS, apple or google. You're a weee bit obsessive.
    ZDNet Gravatar
    rengek
    4th Jan 2011
  • isnt it obvious?
    @banned from zdnet because with a SUBSCRIPTION SERVICE even an idiot would realize that once you stop paying the songs go away so how would anyone think they could own the music that there listening too via SUBSCRIPTION?!?

    Duh!
    ZDNet Gravatar
    Ron Bergundy
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    @banned from zdnet
    cyberslammer2: try having knowledge in a subject before insulting someones intelligence. The zune pass is a subscription service, however you are able to keep 10 songs per with removed drm exactly like a song you would e downloading from another provider. The songs which the 10 credits were not applied to would dissappear at the end of the subscription and I assume the 10 songs you keep, would not be 'owned' similarly to the examples in the article
    ZDNet Gravatar
    Waucckhewww
    4th Jan 2011
  • For purposes of debate...
    @banned from zdnet
    ...it really doesn't matter if Ed (or anyone else) is a shill or not. What matters are the validity of his opinions and the accuracy and usefulness of his reports. If he gets it wrong, or his logic is questionable, or if he's leaving important details out, then call him on it, but since it's almost impossible to determine the motives of people you've never met and will never meet, it's much more productive to focus on the merits of the articles and talkbacks and to avoid making accusations that can neither be proven nor disproven. Propaganda is only dangerous if it goes unchallenged, which isn't likely to happen in this forum.

    Since Ed and John Carroll are the only reliably pro-MS commentators left on ZDNet, and Ed's the only one of those two who posts regularly, it's actually good to have him around to keep all of us "ABMers" honest.

    Ed-- I think you're definitely proven yourself to be a constant friend of MS and fan of its products (rightly or wrongly), but I don't think you're a shill and never have.
    ZDNet Gravatar
    John L. Ries
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    What about those cases where you visit a site that, for instance, allows you to listen to music tracks, not just snippets, but full tracks? I'm not talking about streaming music but those sites that actually place a copy of the song on your computer in the temporary internet files directory ( in the case of IE and Windows ). You have not downloaded the song purposely, nor have you acquired it illegally, yet they have placed the song on your personal computer. What laws are in control there? Can you use and listen to that track without ramification in the future, or is it up to you to now go and delete your temporay items constantly?
    ZDNet Gravatar
    brianscook
    4th Jan 2011
  • ZDNet Blogger

    Go read the terms and conditions
    @brianscook

    Each site has a different set of terms and conditions. Go read and see for yourself.
    ZDNet Gravatar
    Ed Bott
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    @brianscook If someone with the legal right to the song decides to place a copy on your computer, I would imagine that at a minimum you would have the right to replay it from that location. Technically you should be able to move it to another location on that computer as well as back it up.

    Unless explicitly granted, you would not have the right to transfer that file to another system for use and you could not burn it to give to someone else.

    If the site has an agreement that requires you to clean up afterward, the point is moot since that agreement takes precedence, though I sincerely doubt it could/would
    be enforceable.
    ZDNet Gravatar
    richard233
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    Ok, so I read their policies at projectplaylist.com and they state it is illegal for users of the site to download music files.

    Since they download every song you listen to there for you with no warning that they are doing so, I guess it's ok.

    I bet all the copyrighted music owners they list in their search engine are just overjoyed that project playlist is designed to give you free copies of their songs.
    ZDNet Gravatar
    brianscook
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    @brianscook

    the short version: you are legally allowed to play it from their site only, finding it in your cache yourself and playing it outside of their site is a violation
    ZDNet Gravatar
    erik.soderquist
    4th Jan 2011
  • Not STRICTLY true . . .
    @John L. Ries

    Concerning the Public Domain stuff: Downloading it doesn't mean you own it. No can own it, That's what Public Domain means. You CAN download as many copies as you want, however . . .
    ZDNet Gravatar
    JLHenry
    4th Jan 2011
  • Sure you do
    @JLHenry
    You own the copies you made; you just don't hold the copyright, but neither does anyone else.
    ZDNet Gravatar
    John L. Ries
    4th Jan 2011
  • RE: Who owns your digital downloads? (Hint: it's not you)
    @JLHenry "Public Domain" means that no copyright attaches. That is absolutely the only meaning of the phrase, no exceptions no discussion.

    "The Pickwick Papers" is in the public domain, but stealing a copy from the bookstore is still theft.
    ZDNet Gravatar
    Blurgle
    4th Jan 2011

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