Admob: Droid and Android army make big browsing splash

Admob: Droid and Android army make big browsing splash

Summary: It didn't take long for Motorola's Droid to make a big splash in the browsing statistics, according to mobile ad firm AdMob.


It didn't take long for Motorola's Droid to make a big splash in the browsing statistics, according to mobile ad firm AdMob.

In AdMob's latest metric report (blog, statement, PDF), Android phones had 20 percent of smartphone traffic, up 7 percent from six months before. And Motorola's Droid and CLIQ have had a quick impact on the browsing share.

AdMob, which has been acquired by Google, looked at the devices that comprise the market share of the mobile players. For instance, here's a look at the Android breakdown:

Simply put, Motorola's new handsets really moved the needle within Android market share stats.

RIM's breakdown was also interesting. The big takeaway: The Curve rules the roost and the Storm is a so-so performer. Browsing is infinitely better on the Storm than Curve so it's a little surprising it doesn't have more share.

Overall, not a lot has changed in the smartphone standings. Apple's iPhone platform is dominant. However, Android and its army of devices are likely to make a push in the months to come.

Topics: Smartphones, Hardware, Mobility

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  • I don't see how....

    Palm is going to survive in this market. The iPhone vs Android will be interesting to watch however.
    • Android is still milles away from the iPhone

      After looking at the few Android phones in the market, I can tell you that without a doubt, the Android is competition for Windows Mobile .... but no where near competition for the iPhone or even the Blackberry.

      The platform has some promise (in paper), but the current version and the available phone offers still behind the curve.

      But that is just my personal opinion (and pretty much everybody that was around me when I was looking at the phones). We will know if it is a contender or not once we see sale figures for the holiday season.
      • Respectively Disagree

        As a new owner of an Android phone (Droid), I find that it does all that I had hoped for. I would have had an iPhone at debut except that I swore off ATT long ago and won't go back.

        While I wish mutitouch was enabled in software (I've heard it's already there in hardware) and that the interface was as seamless as the iPhone, as a techie I can deal with what's there.

        IMHO, it's the first real alternative to the iPhone. I'm hoping that the interface gets smoother in subsequent revisions. Right now, I can heartily recommend it for someone comfortable with new technology. It needs to be more intuitive to attract the technologically challenged.

        So what if there are 100,000+ apps in the iPhone store? There are 10,000+ apps in the Android Marketplace and, so far, I've found decent apps for all the functions I want.
      • Have you spent much time with it?

        I've never had an iPhone, so I have no bias there. I'm a dedicated Verizon user. I'm a software sales engineer that travels the country and have been a devoted Blackberry/Enterprise server user for 5+ years.

        And I have to say.. the Verizon Droid kicks some serious ass. You can't even be serious that it doesn't compete with Blackberry. The only thing I've lost is integration to my MS Exchange notes. And there is an app for that. Now I have html email, gps w/ voice directions, one touch access to stock quotes, weather, games, etc..

        I'm traveling for biz anywhere in the country and I get a recommendation on a restaurant. Do a voice search on city, state, name of restuarant... finds it perfectly and then gives me audible turn by turn directions to the establishment and shows me street view of what it looks like when I get there.

        The Droid is the bomb! Love google Android 2.0 OS. Seems more for savy users than the overly user friendly basic interface of the iPhone.
      • Sorry buddy....

        I have an Android device and my wife has a Blackberry. She wishes all the time that she now had an Android over Blackberry. Blackberry in may ways isn't even in the same league. And though I see them side by side everyday that league comment actually comes from a Blackberry diehard that I know that works for Verizon. Once he got a Droid in hand he had nothing else good to say about Blackberry period.

        As for the IPhone I have numerous friends that look at what my phone can do vs their IPhone and would rather an Android on the right hardware. The IPhone doesn't really compare either on a technical level. Android 1.0 was already ahead of the curve.

        What we have now are the IPhone fans just "saying" that Android is no where near it with no facts to back it up. Thats because there are none. There nothing you're going to do on an IPhone that you can't on an Android phone but the opposite is not true. All the IPhone has is number of apps and that won't last forever if it matters. As long as the apps you need are available the other 100,000 make little difference.
        • Oh yes there is...

          iPhone has way more application space than Android

          512mb vs 8gb(on the smallest iPhone)
        • There are plenty of facts for non-geeks.

          Geeks just can't see them. They're blind to

          Here's the most important fact. The User
          Interface on the iPhone is superior. Its
          notifications suck, granted, but everything else
          is excellent. The iPhone's UI is extremely
          intuitive. For those that don't know what
          intuitive means, it means how to use the device
          is self evident. No instruction is necessary.
          Its "Pick up And Go". The Android while being
          'good' is not as great as the iPhone in this
          regard and this is such a huge deal because the
          UI is the one feature that unlocks all the other
          features on any and all devices. Until it is
          mastered, those other features might as well not

          Couple this with Android's fragmentation on the
          hardware side, different' UIs from different
          manufacturers (Rachel from Samsung, Sense from
          HTC..etc) and it provides a confusing
          experience. No two Android phones provide the
          same experience, preventing the Android brand as
          a whole from benefiting from the ever increasing
          types of Android phones out there. The same
          problems Windows Mobile and Symbian have. So its
          not even close to the Blackberry which provides
          a constant UI experience across its product
          line, and certainly not even in the same Solar
          System as the iPhone.

          Better luck next time.
      • the contender question is already settled


        I would say that at this point the main advantage of the iPhone is the quality of the top apps and it is still more user friendly. True. It will stay the soccer mom phone of choice for a long time.

        However, android is closing the gap for other users quickly and the "miles" estimation is a little high. As for RIM, you can't be serious. Who were the people around you who agreed with that? RIM executives? For pure corporate use that might be true but everywhere else, android on decent hardware is a superior experience. The Web browsing on the droid really is "miles" beyond what it is on any blackberry and for many people that alone puts it way ahead of the "curve". As for it being a contender? The figures listed in the post already show that it is - more people are browsing the web from android devices that blackberries despite the fact the RIM platform is years old with many more millions of devices out there. That is a fairly devastating indictment of the blackberry. (Also the fact that the WebOS has already outdistanced winmo is also stunning indictment of another rickety platform.)
  • Ain't seen nothin so far

    Realize that many people (like me) are still waiting
    for many of the better Android phones to emerge. Right
    now the Droid absolutely looks like the best phone out
    there. But Verizon is known to have a couple other
    super Android phones in the works, and the other
    carriers should also have improved top models. Imagine
    what happens when Verizon has 3 phones more akin to
    the Droid but maybe smaller or keyboardless; when
    Sprint and T-Mobile and ATT all have faster models
    with Snapdragon chips and hi-res screens comparable to
    Droid. THAT's when the Android platform will really
    rocket to prominence.

    To keep up, Apple will have to have an even better
    phone and drop the single carrier stance. Frankly I
    would be surprised if Apple can maintain that majority
    of smartphone OS pie slice by this time next year.
    • They aren't thinking....

      There has been a lack of common sense around the tech community about Android since day 1 lol. I saw that it would reach this point quickly when I first heard about it. Now people STILL aren't thinking about what will happen when the scenarios you described unfold. Android is just barely getting warmed up. You can barely buy a phone if you keep up with the news because as soon as the phone you want drops news of something coming along to make it obsolete drops as well.
    • I quickly looket at the

      August data, and while the iPhone slice has grown by about 10%, the Android slice has grown by about 50%. The other players must ALL be feeling it.

      It is impossible for both the Android and iPhone slices to keep growing, the pie is only so big. The interesting questions to me are as follows:

      The consensus seems to be that the Android interface is more complicated as well as more powerful, or the Apple interface is easier/simpler, but not as powerful. Is there and optimum for "world dominance"? If so, where is it? Will the users grow into a more powerful interface or will they prefer a simpler one long term? Will one of the candidates come out with a "dual mode" phone - you choose simple and less powerful or more complex and powerful?

      The holy grail may be elusive.
  • RE: Admob: Droid and Android army make big browsing splash

    I probably will go for an Android from what I heard/read here, and this is exactly why I sought out information on this site. ZDNET is regularly my best neutral source of information.