Adobe clarifies CEO's iPhone Flash comments

Adobe clarifies CEO's iPhone Flash comments

Summary: Adobe on Wednesday clarified comments from CEO Shantanu Narayen about the company's plan to bring Flash to the iPhone.In a statement, Adobe said:"Adobe has evaluated the iPhone SDK and can now start to develop a way to bring Flash Player to the iPhone.

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Adobe on Wednesday clarified comments from CEO Shantanu Narayen about the company's plan to bring Flash to the iPhone.

In a statement, Adobe said:

"Adobe has evaluated the iPhone SDK and can now start to develop a way to bring Flash Player to the iPhone.  However, to bring the full capabilities of Flash to the iPhone web-browsing experience we do need to work with Apple beyond and above what is available through the SDK and the current license around it.  We think Flash availability on the iPhone benefits Apple and Adobe's millions of joint customers, so we want to work with Apple to bring these capabilities to the device."

In other words, Apple needs to approve Flash and Adobe can't just plop Flash on the AppStore. That'll settle some Talkback questions and clarify my previous post. The key words are "we want to work" with Apple. It's unclear whether Apple will be receptive to Adobe's overture. For the record here's what Narayen had to say (see SeekingAlpha transcript) for compare and contrast purposes:

Well, you really believe that Flash is synonymous with the internet and frankly, anybody who wants to browse the web and experience the web’s glory really needs Flash support. We were very excited about the announcement from Windows Mobile, adoption of Flash on their devices and the fact that we’ve shipped 0.5 billion devices now, non-PC devices. So we are also committed to bringing the Flash experience to the iPhone and we will work with Apple. We’ve evaluated the SDK, we can now start to develop the Flash player ourselves and we think it benefits our joint customers. So we want to work with Apple to bring that capability to the device.

Topics: Enterprise Software, Apple, iPhone, Mobility, Software Development

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Talkback

9 comments
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  • Expect to see many of these type of trial balloons..

    Doesn't it seem clear that part of what Adobe is doing is playing the court of public opinion to get Apple to play ball?

    On the Apple side, this is a great test of the control v. (developer) community dynamics that will continue to play out as Apple tries to build a mainstream platform; namely, secure developer ecosystem love while maintaining the high performance bar that they have established with the iPhone/iPod touch family of devices.

    In that respect, it is somewhat of a three dimensional chess game unfolding, something I blogged about in, ?The Scorpion, the Frog and the iPhone SDK.?

    Check it out if interested:

    http://thenetworkgarden.com/weblog/2008/03/the-scorpion-th.html

    Cheers,

    Mark
    hypermark
  • RE: Adobe clarifies CEO's iPhone Flash comments

    what Steve Jobs said: neither version of flash player will go on the Iphone so adobe needs to make a new player.

    Adobe are obviously not happy and are trying to save face.
    braindead397
    • RE: Adobe clarifies CEO's iPhone Flash comments

      I run Flash Lite 2.1 on my Motorola Q, which I can say for sure is an inferior device. I have no problems running some <a href="http://www.seoprofessionalsonline.com/website-optimization/online-marketing.asp">online marketing</a> pretty advanced stuff with the player. Apple promises "the Web" on your phone, so they're not just promising it as a phone.
      anne222
  • RE: Adobe clarifies CEO's iPhone Flash comments

    Well, that's Stevie-boi for ya.
    He wants only HIS stuff on the iPhone, no matter what Apple wants to say publically.

    Why won't Flash Player "go on the iPhone", Mr. Jobs?

    It won't fit or something? It's too large to fit in 8GB?

    Is iPhone 2.0 TOO LARGE to allow the teeny Flash Player?

    What's the problem here?

    Personally, I believe the problem lays closer to Mr. Jobs' ego than his intelligence centers, as it appears to be for all other Apple bois.

    What's wrong, Mr. Jobs? Cat got your tongue?

    Donald L McDaniel
    iPhone owner
    zarathustra2010
    • Wow...

      ...that was a really uneducated response.

      What good is Flash Player on the iPhone in a "mobile" version that only works on some Flash media?

      Why would I want a full-blown Flash player on my iPhone sucking valuable RAM resources and battery life (due to high processor usage)?

      Flash is present in a lot of places on the web, but Adobe's implementation of it is horrible. Adobe needs to completely rewrite and rethink Flash/Shockwave Player if they expect Apple to allow users access to it on the iPhone.

      Also, if Adobe is permitted access to Safari plugins, then who is stopping the other 2842897423 companies like Viewpoint from wanting a piece of the action?

      The phone has 256MB of RAM...you can't add more. What happens when the ceiling has been touched? Does the phone crash? Do some services fail? The point of the iPhone is to BE A PHONE FIRST. If I couldn't use it as a phone because Flash Player is consuming every little bit of resources available, I would not be a happy camper.
      iMouse
      • just to make a point

        I'm not fully up on all the specs of the iPhone and what it can or can't run. But I run Flash Lite 2.1 on my Motorola Q, which I can say for sure is an inferior device. I have no problems running some pretty advanced stuff with the player. Apple promises "the Web" on your phone, so they're not just promising it as a phone. "The Web" includes flash and a lot of it. I don't think it would kill performance of the iPhone to at least put Flash Lite on it.
        bbonnet18
      • Wow

        ... that was a really uneducated response.

        What good is an iPhone as a mobile web browser without Flash media?

        Also, Flash wouldn't be using your RAM or wasting processor while its NOT RUNNING! Hell they could make it an optional install so that everyone doesn't have to have it.

        This is just more of Apple trying to secure their own means of profit. Just like their choice of preventing SDK developers from accessing music capabilities so that iTunes will remain dominant.

        And your concern about RAM maxing out and crashing the phone, well thats up to Apple to deal with. If its anything like a Mac then it shouldn't crash but rather slow down.
        CCCCCCCCCCCCCCC
  • Yay!

    With the addition of flash and java support, the iPhone will really become even more of a handheld computer. With each passing day the iPhone looks more and more attractive to me.

    - John Musbach
    John Musbach
  • RE: Adobe clarifies CEO's iPhone Flash comments

    Yes, it's truly upsetting that I can't view web pages that are jam-packed with obnoxious Flash ads on the iPhone. Please, gods of Adobe, hurry up and make this happen, I'm starved for annoyance.
    ZDNET_guest666