Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Airline Wi-Fi going mainstream: Bummer, being untethered was nice

By | June 19, 2008, 4:36am PDT

Aircell’s Gogo, an airline Wi-Fi service, is about to go mainstream this summer and the Wall Street Journal’s Walt Mossberg gives it a good review. Why aren’t I more enthusiastic?

As Mossberg notes, people are about to become more productive on airplanes or lose their last refuge from the digital deluge.

For me it’s the latter. Sure, I’ll use Gogo every time I fly. I’ll also think less, blog more and never get through my reading list. I’ll never escape those streaming real-time stock quotes. As for catching up on email–the only time I actually really read it is on a plane–forget that too. Gogo will start off on American and Virgin America this summer. Other airlines–trying to scrape every penny of revenue they can to offset fuel costs–will likely follow.

But there was something nice–actually one of the few things nice about flying these days–about being disconnected. Gogo isn’t the first in-flight Wi-Fi service, but it sounds like it might be the one that goes mainstream. Gogo will run you a flat fee of $12.95 for flights three hours or longer and $9.95 for shorter trips. The speed is similar to what you’d get on your wireless card.

Aircell is using cell towers to beam signals up where they are picked up by the airplane’s antenna.

gogo.png

Overall, Gogo sounds like a fine service. I’m just a tad conflicted about it.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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Talkback Most Recent of 9 Talkback(s)

  • The new age.
    I hear ya man. It's the sign of the times that everyone expects everyone to be connected AT ALL TIMES!

    happy

    I would not be surprised if employers start scheduling conference calls and online meetings for while you are on a plane, on a 8 hour flight to your company's foreign office. The employer will just say "you can get connected up there now, so YES you CAN make the meeting."

    Welcome to the new age. LOL.
    ZDNet Gravatar
    golstat2003
    19th Jun 2008
  • RE: Airline Wi-Fi going mainstream: Bummer, being untethered was nice
    Easy enough to simply not buy the service and use the cash for a couple of drinks instead happy
    ZDNet Gravatar
    wkulecz
    19th Jun 2008
  • Sure gald I'm not flying anymore...
    I was a Flight Attendant for 25 years, and retired in 1996 to go into IT. What a smart move that was in retrospect.

    What with onboard cell phone use coming in Europe, and maybe here in the US someday, and now this? I'll choose to drive anywhere I possibly can from now on.

    Just who says people must be connected every minute of the day?
    ZDNet Gravatar
    IT_Guy_z
    19th Jun 2008
  • RE: Airline Wi-Fi going mainstream: insufficient room/power in coach
    The price quoted is not horrible, but I suspect not enough to cover the cost. Why? too few users.
    The only people on fully-booked airplanes that have the space for typical notebooks and almost as important, access to external power are in 1st class and there are relatively few of those folk onboard.

    I carry a 12.1" wide screen ultralight - and folks, once that seat in front of you reclines, there isn't enough space left in your seat area to comfortably do much with a notebook.
    ZDNet Gravatar
    Jim Johnson
    19th Jun 2008
  • RE: Airline Wi-Fi going mainstream: insufficient room/power in coach
    I'll second that. I'm taller/wider than average, but I'm not a giant. The only way I can type on a laptop in a coach seat is to pull my hands in with my elbows if the neighboring seat is empty, which isn't happening so much anymore. I can't put my elbows in my neighbors' bellies, so I can't type. If my employer expects me to compute productively at 38,000 feet, I'm fired.
    ZDNet Gravatar
    esobocinski
    20th Jun 2008
  • ZDNet Gravatar
    Maddog@...
    19th Jun 2008
  • I have my doubts
    I travel quite a lot (in Europe). I have my doubts whether you'll get it here, specially in international flights. And having made three intercontinental trips so far this year (where surfing/reading mail would be actually a nice distraction)I must be even more skeptic. There are no repeater stations in the oceans....
    ZDNet Gravatar
    Samun56
    19th Jun 2008
  • Leave the 'puter home
    Too much chance of it being confiscated by Security anyway. Just have a loaner waiting at your destination, or at least flush the hard drive before you travel.
    ZDNet Gravatar
    Yagotta B. Kidding
    19th Jun 2008
  • RE: Airline Wi-Fi going mainstream: Bummer, being untethered was nice
    I truly appeal that which you wrote, as I am typically mulberry bags outlet researching to get a distinctive strategy for contemplating about issues.
    ZDNet Gravatar
    tomlin21-24319035676893835085146735905770
    11th Oct

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