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Amazon drops Kindle price to $189: Is it enough?

By | June 21, 2010, 12:22pm PDT

Summary: Amazon will see Barnes & Noble’s nook price cut and beat it by $10. Amazon will now charge $189 for the Kindle. Just hours after Barnes & Noble announced the nook was falling to $199, Amazon moved quickly to cut its price. Given the competition, it really had little choice.  Amazon had to respond and it did [...]

Amazon will see Barnes & Noble’s nook price cut and beat it by $10. Amazon will now charge $189 for the Kindle.

Just hours after Barnes & Noble announced the nook was falling to $199, Amazon moved quickly to cut its price.

Given the competition, it really had little choice.  Amazon had to respond and it did (Techmeme). Price now appears to be the difference maker in the e-reader market. How does the e-reader price war alter your buying decision?

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Amazon.com Inc., Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Amazon drops Kindle price to $189: Is it enough?
jackson1984-24316069205748857739440257893812 11th Oct
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RE: Amazon drops Kindle price to $189: Is it enough?
Ralph124 21st Jun 2010
The biggest negative attached to any ebook reader is not price, but DRM. Unless it is possible for the buyer to own the book, they are all a pain.
I say this as a long time owner of a Kindle. I have just found it preferable to buy my books from sources other than Amazon, even though it is less convenient because the DRM is less onerous.
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RE: Amazon drops Kindle price to $189: Is it enough?
tringo007 28th Sep
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RE: Amazon drops Kindle price to $189: Is it enough?
Gerond Updated - 21st Jun 2010
I'm not concerned with DRM, but I'm not interested in an ebook reader that is tied to a single retailer.
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RE: Amazon drops Kindle price to $189: Is it enough?
Gerond 21st Jun 2010
I'm not concerned with DRM, but I'm not interested in an ebook reader that is tied to a single retailer.
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The "loan a book" feature is a necessity
common sense 21st Jun 2010
My wife & I both like to read books (!), thus I refuse to buy an e-book and then have her ALSO buy it. The Nook-e reader will let some books be loaned out for 14 days. I'm not sure yet what books, what restrictions, and this may not be long enough for some books, but the concept is on the table now. I need the same use rights I have with hard copy.
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RE: Amazon drops Kindle price to $189: Is it enough?
lmattke@... 21st Jun 2010
@common sense
With the Kindle, as long as both of them are on the same account you can both read the same book at the same time.
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RE: Amazon drops Kindle price to $189: Is it enough?
mrlinux Updated - 22nd Jun 2010
@common sense Well Barnes and Nobles policy on books is that you can have them on up to 5 (maybe 4) devices, so you and your wife can both have copy.

Must share the same account
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You don't have to buy a book twice on a Kindle...
condelirios 21st Jun 2010
Simply register both devices with the same Amazon Account and Presto... all books are available. Especially with the Kindle App being on the iPod Touch, Blackberry, and PCs... All those devices in my family... one account... we read everything.. Love the Kindle. Love that Amazon holds a copy of it in the cloud to resync if I get a new device. (Apple could learn this lesson).

I am just sad that I didn't wait 6 months longer to get the Kindle $70 cheaper...
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Hmmm. Let me see ..
Yagotta B. Kidding 21st Jun 2010
Something on the order of 350 e-books, none from Amazon. Tell me again what I would get for my $200.
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RE: Amazon drops Kindle price to $189: Is it enough?
jackson1984-24316069205748857739440257893812 11th Oct
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