Amazon experiments with groceries

Amazon experiments with groceries

Summary: Amazon appears to experimenting with grocery deliveries in Seattle. The invite only service, which was highlighted by Michael Arrington at TechCrunch, is dubbed Amazon Fresh and promises a fresh selection, value and convenience of grocery shopping online.

SHARE:
TOPICS: Amazon
3

Amazon appears to experimenting with grocery deliveries in Seattle.

amznfresh.png The invite only service, which was highlighted by Michael Arrington at TechCrunch, is dubbed Amazon Fresh and promises a fresh selection, value and convenience of grocery shopping online.

Arrington makes the obvious comparison to Webvan and its flameout, but misses one key point: The online grocery model works and is being exhibited daily in New York City via FreshDirect. In fact, FreshDirect bought a big chunk of Webvan's equipment in a bankruptcy auction.

In fact, Amazon Fresh's graphical explainer looks almost identical to what you'd find on Fresh Direct. amznfresh1.png

If this little Seattle experiment works out for Amazon can an acquisition of FreshDirect be that far behind?

I did a case study a few years ago on FreshDirect. It's an impressive operation that would tuck into Amazon nicely.

Topic: Amazon

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

3 comments
Log in or register to join the discussion
  • Webvan's problem

    was that they tried to do grocery delivery everywhere. The model only makes sense in high-density urban areas.
    frgough
  • Not gonna work!

    Perishable vs. non-perishables. Consisten vs. non-consistent. Brain food vs. food. The list goes on and on.

    For example:
    I'd like some nice red tomatoes, not too firm, not too soft. I would like 2 lbs worth.

    Well, everyone has a different thought about firmness or softness. I think that ultimately produce simply doesn't have enough consistency in order to prevent people from complaining.

    Amazon has just started making money, why spoil that!
    THEE WOLF
  • Message has been deleted.

    kevencage