Amazon eyes Netflix for e-books: A move to get more Prime subscribers

Amazon eyes Netflix for e-books: A move to get more Prime subscribers

Summary: Amazon is reportedly plotting a subscription service for e-books. In the end, Amazon's move would be another perk for Prime subscribers.

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Amazon is reportedly planning a Netflix-like subscription service for e-books in a move that would be another perk for Amazon Prime subscribers.

The Wall Street Journal reports that Amazon is in talks with book publishers about subscription access to a library of e-books. Now there are a bevy of issues with this concept. The Journal notes that publishers are wary and the latest titles may be excluded---just like Netflix's streaming service.

For Amazon, this e-book library is likely to be lumped in with its Amazon Prime services. Today, you pay Amazon $79 a year and you get unlimited two day shipping and access to movies and TV shows.

If this e-book library model pans out, a digital library could be thrown in as well. Add it up and Amazon clearly wants Prime subscribers because they have the buying frequency the company needs to grow.

Ultimately, Amazon could toss music into Amazon Prime, which will be the hub services for any new tablet the company launches.

A few thoughts:

  • Publishers are likely to push back against Amazon's idea at first. The Journal noted that one publishing executive said that an e-book service would diminish the value of individual books. Translation: Look for some tiering mechanism like movie studios have. There will be release windows.
  • The Prime subscriber benefits. While the e-book library isn't likely to garner Prime subscriptions by itself, it's a nice add-on. For instance, I don't use Amazon's streaming movie service much, but it was enough to get me off the fence about becoming a Prime subscriber.
  • Amazon's end-game is Prime subscriptions. In the end, it's clear that Amazon wants to be more than a transactional player. Amazon wants your frequency to support new models---notably subscriptions and advertising.

More on Amazon:

Topics: Hardware, Amazon, Mobility

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7 comments
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  • RE: Amazon eyes Netflix for e-books: A move to get more Prime subscribers

    I disagree, I bought enough ebooks to fund a prime subscription and I prefer the Kindle over other apps.
    slickjim
  • RE: Amazon eyes Netflix for e-books: A move to get more Prime subscribers

    I don't use the shows or movies, but I love the two day shipping.
    dhmccoy
  • RE: Amazon eyes Netflix for e-books: A move to get more Prime subscribers

    Amazon???s new ???digital??? library attempt is just a weak try to overcome Nook???s huge advantage over Kindle as Nook (unlike Kindle) provides ability to check out library eBooks, and there are a huge number of libraries that provide ebooks in ePub format ( that Nook supports but Kindle doesn???t.) Also, if one goes to any Barnes & Noble store with a Nook, one???s allowed to read any available eBook for free while in the store via free provided in the store Wi-Fi ??? another ???library??? option that is already there.
    Current e-Ink Nook Simpletouch is much better than current e-ink Kindle as Nook has the latest generation touch screen display, no page turn lag, it weights less, its battery lasts twice as long, and it doesn't blink on each page turn - much better than current Kindle 3.
    eco733
  • RE: Amazon eyes Netflix for e-books: A move to get more Prime subscribers

    Amazon is counting on its own tablet. Note that they are refusing to release an iPad APP for streaming video. Virtually every other streaming entity has an APP except Amazon. Of course they do have a decent APP for buying!
    jebjeb
  • RE: Amazon eyes Netflix for e-books: A move to get more Prime subscribers

    Nothing misleading about that headline, is there? As if Netflix has e-books.
    Vesicant
  • RE: Amazon eyes Netflix for e-books: A move to get more Prime subscribers

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