Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

Summary: Amazon's Kindle Fire is disrupting the tablet market, according to a ChangeWave survey. The ROI case is simple: Parents want a tablet that's inexpensive and can play app for the kids.

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Amazon's Kindle Fire is poised to be the No. 2 tablet for holiday shoppers with 22 percent of consumers saying they plan to buy the $199 device. Apple's iPad still retains the No. 1 spot, according to ChangeWave Research.

Changewave, a division of the 451 group, said 65 percent of consumers plan on buying Apple's iPad, but now there's a solid No. 2. In a statement, ChangeWave made the following points based on its survey of 3,043 North American consumers:

  • Amazon is going to wreak havoc on other tablet makers such as Motorola, RIM, Dell, HP and Toshiba. These vendors didn't garner hardly any attention from consumers.
  • The Samsung Galaxy Tab was cited by 4 percent of consumers.
  • 5 percent of consumers said they're very likely to buy the Kindle Fire. Another 12 percent say they're somewhat likely.
  • Apple should be fine---74 percent of iPad owners say they are very satisfied with the device.

ChangeWave's findings back up the anecdotal interest I'm seeing. When the Kindle Fire comes up in conversation, nearly everyone in my neighborhood has wanted to try it out. The ROI case is simple: These parents want a tablet that's inexpensive and can play app for the kids. And if you have two kids, you can buy two Fires for the cost of one iPad and save yourself some refereeing. Another perk: You really don't want junior dropping your iPad in the toilet do you?

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Topics: iPad, Amazon, Apple, Banking, Hardware, Laptops, Mobility, Tablets

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  • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

    What people plan to do and what they do are often two different things. What people say they plan to do and what they actually do are continents apart. My guess is as good as changewave (who they? how did they select their small sample?).

    I don't even like 'shipping' stats. I prefer to deal with good honest sales figures - but i wish they were a bit more honest with them, too! ;)
    Heenan73
  • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

    Garbage. Buy iPad 2...if you have brainsssss
    ZombieSteveJobs
    • ... and lotsa lotsa dead prezidentssssss

      .
      daboochmeister
      • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

        @daboochmeister
        +1
        necessaryevil
  • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

    I bought one then returned it 3 days later. The power button is in the middle of the bottom. Every time I rested it on my chest while reading at night it went to sleep. While holding, it's a bit heavy so my fingers underneath for support would turn it off. In landscape to watch movies, my right hand would hit the off button and my left would cover the speakers. I liked the interface though. Hope they release the next version soon with these two issues resolved.
    Admin71
    • Crampy screen, creaky plastic, gitchy, hick-up prone user experience

      @Bookmark71: the price is the only excuse.

      There are other 7" tablets which are done better.
      dderss
      • But none are as good as the iPad

        @dderss
        Only the iPad is made of something better than creaky plastic with glue between the screen layers and many times better vector scalability graphics and floating point units that number in the millions.
        toddybottom
      • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

        @toddybottom
        Unless, you've seen every tablet that has ever been produced in any part of the world, it's theoretically impossible for you to know that "only" the iPad is ........
        anono
    • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

      @Bookmark71 I own one, have used it all weekend, and I love it. Price and features are a great combination. With 2 phones, 2 laptops, a desktop and a few terabytes in NAS, I don't need more.

      And who gives a sh*t about floating point units that number in the millions? Whatever that is....I'm assuming tubbybottom means a floating point unit that can compute millions of FLOPS.
      chinese.bookie
      • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

        @chinese.bookie Someone suggested to me to read with it upside down so the power button is on the top. That certainly fixes one issue I had. The landscape mode though has my hand covering the speakers on one side or the other. I also bump the power switch sometimes mid-video. I suppose if headphones were plugged in the connector would somewhat protect the button but I don't always use them. The last issue I had was my thumbs can't grip it well without triggering page turns. For me, the rim needs to be a bit wider.

        I do agree though, it's very cool. It just has a few quirks that made me decide to wait and see what the next version does.
        Admin71
      • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

        @chinese.bookie
        Agreed. It is a solid device, no creaks or flex in mine whatsoever. I have never bumped the power button. On mine it takes specific effort to press it. It isn't perfect but I don't expect perfection in a 1st gen device or from anything humans make. The iPad isn't perfect either (yes I have one). None of my devices have ever been perfect. And they never will be.
        necessaryevil
  • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

    As expected. But it will not disrupt Apple's iPad momentum, just the other guys who were struggling to gain traction against the iPad. What's even more troubling to see is Samsung's Tab which only garnered 4 percent attention. Samsung is easily the most aggressive alternative tablet manufacturer, globally. Amazon is US only.
    dave95.
  • Crow magnum

    If the Kindle Fire doesn't unhorse the iPad, but instead just kills The Other Guys while garnering 12-odd per cent share, there will be a lot of crow to eat.
    Robert Hahn
    • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

      @Robert Hahn Yup, Toddybottom-fauty will be right on top!!
      T-Wrench
  • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

    When Apple comes out with their Ipad 7" mini then the others are DOA. With the mini you get all the apps such as Netflix, Hulu, music, video, etc. Plus you can put on Nook and Kindle readers as well so why would you need the others when you can have all three major readers, pdf readers, etc. on one small unit.
    GAstorino@...
    • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

      @GAstorino@...

      You mean like all the stuff already running on the Nook Color CM7 for the last year?

      was $249 from B&N. now $199, or $139 or less for a refurb
      Tech-1138
    • Re: "When Apple comes out with their Ipad 7" mini then the others are DOA."

      @GAstorino@... HAHAHAHAHAHA!! But didn't Steve Jobs say that tablets smaller than 10" were a complete waste of time? Do you mean to say he was WRONG!? But how can that be?
      ldo17
      • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

        @ldo17
        In fairness, Steve was quite ill at the time and wasn't quite all there for the last few years. That culminated in the 4S disappointment. Course he also said that 4"+ was too big, but there are pictures of him unable to read the screen - those over 40 will know what I'm talking about. (the most embarrassing picture is Jobs with Medvedev in Russia seemingly unable to read the screen up close and putting it all the way at the end of his arm in order to read it)
        admiraljkb
  • I have Kindle on three tablets

    None works!
    rmacleod@...
  • RE: Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave

    http://4zi.net/ez
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    ghrdstger