Amazon launches Android Appstore: Trial balloon ahead of a tablet?

Amazon launches Android Appstore: Trial balloon ahead of a tablet?

Summary: Amazon launched its Appstore for Android and the effort may hint at a bigger strategy for tablets.

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Amazon on Tuesday launched its Appstore for Android and the effort may hint at a bigger strategy for tablets.

For now, the focus is on Amazon's app launch, but a few analysts as well as Jason Perlow have argued that Amazon is likely to enter the tablet market. The argument is that Amazon can use Android, launch a tablet and then tie in its services such as streaming movies, MP3 sales, e-books and other

Forrester analyst Sarah Rotman Epps said:

It would be easy to call the game for Apple as the second inning is starting, but we won’t, because we see a market that’s ripe for disruption by Amazon in particular. Amazon could create a compelling Android- or Linux-based tablet offering easy access to Amazon’s storefront (including its forthcoming Android app store) and unique Amazon features like one-click purchasing, Amazon Prime service, and its recommendations engine.

Launching an Amazon Android store is an interesting trial balloon on the way to a broader strategy. The promise with Amazon's Appstore for Android is that the software is vetted. The store is launching with 3,800 apps and the major categories are well covered.

It's likely that other developers will take Amazon's store more seriously now that it has launched.

I haven't had a chance to take the store for a spin due to download issues. My Android device is set up to download the app, but it won't take when I go to the URL. Other folks such as James Kendrick haven't had any issues.

Topics: Hardware, Amazon, Laptops, Mobility, Tablets

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17 comments
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  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    Yep t even have themselves a few exclusives which should make for a good start! This is the beginning of the end for the iTunes dominance.
    slickjim
    • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

      @Peter Perry
      Potentially an actual standalone computer due to no tetherring to iTunes.
      hoaxoner
      • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

        I don't see any reason for Amazon to have its own tablet or phone. The market will get saturated quickly with those and Amazon, being a retailer mostly, has its strong suit in Software, not Hardware. Yep, they entered into the HW business with the Kindle, but at that time there was a need for it: devices from other manufacturers were either too expensive or required a USB connection, they didn't have anything like Whispernet. <br><br>Moreover, the fool Steve Jobs said that ereaders were useless because few people read anymore. Of course he had to eat crow, but the point is, nobody else was interested in the concept of producing a top-notch ebook-exclusive reader.<br><br>The situation is different with tablets. I don't think Amazon will launch its own tablet, but who knows!! maybe they will given that the Nookcolor has sparked a lot of interest.
        nomorebs
      • Will this talking point never die?

        You don't need to hook an iPad up to iTunes to use it. You can download apps, movies, music, etc. all from the device.
        fr_gough
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    if they ever do come out with a tablet, i would definitely look into it. i love amazon. im signed up for all there services.
    rocketboy5114
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    Can my Archos5 use their app store? the one that comes with it is horrible.
    KBot
    • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

      @KBot

      for those who care, the Archos 5 can use the amazon app store with no restrictions, which means the lame store on the archos can be removed.
      KBot
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    Went browsing via the pc and the text link via the phone was great!<br><br>Due to the heavier than expected initial volume Amazon is seeing some congestion. Even though I received an error (connection) when I tried to grab AB Rio, within a minute I had the indicator on my status bar that it was downloading.<br><br>Initial impression is much improved layout compared to the standard market.<br><br>Bring on a tablet! <img border="0" src="http://www.cnet.com/i/mb/emoticons/grin.gif" alt="grin">
    rhonin
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    Competition is a good thing. Besides, I got a free copy of Angry Birds Rio.
    WindowWasher
    • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

      @WindowWasher
      Yes, very good deal.
      Ram U
      • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

        @Rama<br><br>I wouldn't call a free app that normally costs 99 cents a very good deal. But then again it did get me to install the Appstore sooner than I would have otherwise.
        Michael Kelly
  • Second inning?

    "Forrester analyst Sarah Rotman Epps": Its just getting to the second half of the first inning. iPad 2 is just an increment from the iPad 1. Real innovation has not even yet begun.
    kdjkdj@...
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    Why not calling it "AMAZTORE" to avoid Apple sueing.
    ftep
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    Ok i dont get it? Why would amazon make its own android app market? This will further splinter the android feel and unless you use amazon you d never even go look at thier apps?? Amazons prices are way to high I find them higher then local stores that carry the same items and the listing are full of errors. I order 5 times from amazon 3 of the 5 wouldnt send item and refunded as they said the price listed was incorrect. I don't get it most the good apps are free on android market what could an amazon market add and why splinter android users more the updates are issue enough right now . Id like to see more of a standard then another version within a version.
    Fletchguy
    • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

      @Fletchguy

      Who doesn't use Amazon? Anyone with an account can now find apps for less than Android Marketplace. Besides, Amazon has the trusted name recognition and millions of customers.

      I feel that this is a stepping stone to a full fledged ecosystem for Android that will compete with iTunes.
      mstrsfty
  • RE: Amazon launches Android Appstore: Trial balloon ahead of a tablet?

    QVC is sellling a $335 Kindle, which makes no sense unless there's something hidden beneath the surface that will be revealed only when the Amazon App Store kicks into high gear.
    jayohem
  • The bad and the ugly of it...

    1. You have to enable "install from unknown sources" to install the amazon appstore.
    2. You have to have "install from unknown sources" enabled to install anything from the amazon appstore.
    3. Their installation instructions tell you to enable install from unknown sources but don't warn you to turn that back off when not specifically using it. This is going to lead to uninformed users leaving it enabled all the time because its easier, creating security risks.
    cornpie