Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Amazon's third quarter misses mark; Outlook sluggish

By | October 25, 2011, 1:16pm PDT

Summary: Amazon’s September quarter and fourth quarter outlook failed to live up to expectations. Strong orders for Amazon’s new Kindles are requiring increased investment.

Amazon’s third quarter fell short of expectations and the company’s outlook also was light. Strong orders for Amazon’s new Kindles are requiring increased investment.

For the third quarter ending Sept. 30, Amazon reported earnings of $63 million, or 14 cents a share, down from $231 million, or 51 cents a share, a year ago. Revenue in the third quarter surged 44 percent to $10.88 billion.

However, Wall Street was expecting earnings of 24 cents a share on revenue of $10.95 billion. Analysts were expecting a margin hit as Amazon invests in its infrastructure and rolls out low-priced Kindles. Preview: Amazon: Strong third quarter on tap, but Kindle armada to hurt margins

As for the fourth quarter outlook, Amazon projected revenue between $16.45 billion and $18.65 billion. Wall Street was looking for revenue of $18.15 billion. Amazon projected an operating loss of $200 million to a profit of $250 million. Wall Street was looking for $487 million.

In a statement, Amazon CEO Jeff Bezos talked up the Kindle launch and noted that the Sept. 28 “was the biggest order day ever for Kindle, even bigger than previous holiday peak days.” However, the pricing of Amazon’s Kindles—$79 to $149—translates into falling profit margins. Amazon is hoping to make up the pricing difference with advertising and product sales.

Bezos added that Kindle demand means “we’re increasing capacity and building millions more than we’d already planned.”

On a conference call, Amazon CFO Tom Szkutak said:

Our Q3 2011 capital expenditures were $529 million. The increase in capital expenditures reflects additional investments in support of continued business growth, including investments in technology infrastructure, including Amazon Web services, and capacity to support our fulfillment operations.

He also said that the fourth quarter outlook includes the profit hit from the Amazon Kindle Fire.

Also: Cracking Open the Amazon Kindle 2011 | Amazon Kindle Fire: The math behind a subsidized tabletAmazon’s Kindle Fire: The ultimate integration, services channel

Coming off the quarterly disappointments from Netflix and Apple, investors were in no mood for Amazon’s miss. Shares were whacked after hours.

By the numbers for the third quarter:

  • North America sales were $5.93 billion, up 44 percent from a year ago. International sales were $4.94 billion, up 44 percent from a year ago.
  • Media sales were up 24 percent in the quarter to $4.15 billion. Electronics and other merchandise sales were $6.32 billion, up 59 percent from a year ago.
  • Fulfillment spending was $1.12 billion in the third quarter, up from $680 million a year ago.
  • Technology and content expenses were $769 million, up from $442 million a year ago.

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Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Amazon's third quarter misses mark; Outlook sluggish
Trilogy Updated - 26th Oct
Kindles are Barbie dolls. Profits are not based on selling Kindles, but on the content that the Kindles make available. With the ability to read magazines and other graphic material in color, as well as the vast array of content available, let them give Kindles away for a while and then watch the long terms profits develop!
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No biggie.
MSFTWorshipper 25th Oct
Everyone knows Amazon has been investing hugely in Kindle R&D, data centers and expanding Prime content. Look for the Q4 2011 and beyond to recover as all these investments will pay off.
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sure, ...
bannedfromzdnetagainandagain 26th Oct
@MSFTWorshipper
that's what they say for a decade now. with these profit numbers they now have a P/E beyond 200. talking about crazy numbers ...
if will be a drag on Amazon.
Ouch! That's a whole lotta rebounding gotta happen.
This illustrates the dangers of trying to go head-to-head against Apple at a lower price point. It's very tough out there. I hope Amazon will be able to offset its losses with higher book sales and sales of other content.
The kindle sales alone will make up most of the short comings. Once they are into stores, they will take off like hot cakes and the services will escalate too. In addition, the holiday season is near. They will make a killing. I think they've got the right stuff!
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yep
bannedfromzdnetagainandagain 26th Oct
@windozefreak
the will make a killing in losses and risk the company over going head to head with apple. everyone that ever tried to go against apple in the last decade lost. what makes you think a retailer could do what everyone else has failed at so far?
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and the intent was to use the Kindle Fire as a direct means to all things that Amazon sells, including services and products. What Amazon has for sale is not the same as what Apple sells. Amazon is intending its Kindle Fire as a POS device.
0 Votes
+ -
Kindles are Barbie dolls. Profits are not based on selling Kindles, but on the content that the Kindles make available. With the ability to read magazines and other graphic material in color, as well as the vast array of content available, let them give Kindles away for a while and then watch the long terms profits develop!

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