Android tablets may have opening vs. Apple iPad, says study

Android tablets may have opening vs. Apple iPad, says study

Summary: Apple has sold more than 2 million iPads, but there may be an opening for Android-powered rivals should they get their device act together, according to a Retrevo study.

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Apple has sold more than 2 million iPads, but there may be an opening for rivals should they get their device act together, according to a Retrevo study.

Retrevo polled more than 1,000 people about the iPad ahead of Apple's WWDC powwow. In short, the findings go something like this:

  • 52 percent of those surveyed said they don't need an iPad;
  • 38 percent of folks say the iPad is too expensive;
  • 10 percent are looking for a good excuse to buy one.

Then Retrevo asked about Android tablets.

  • 53 percent say they'd get an Android-based tablet if it were cheaper than an iPad;
  • 33 percent would get and Android tablet if Verizon were the carrier;
  • 28 percent say they'd get an Android tablet if it were discounted as part of a subscription service.

This study gets to that iPad first mover thing I've been harping on. Apple is strong out of the gate with the iPad, but it's unclear how long it will take Android-based tablets to catch up on functionality. Thus far, I haven't seen any so-called iPad killer that could really give Apple a run.

The longer it takes for a credible competitor to emerge, the more runway Apple has. Apple may not get an iPhone-ish lead on rivals, but the Android army can't take its time either.

Judging from Retrevo's results, price will be a differentiator. However, Apple never competes on price---although pricing is going to be competitive---so a bunch of cheap tablets aren’t going to derail the iPad.  Things will get interesting if a Droid tablet subsidized by Verizon Wireless hits the market though.

Related:

Topics: Tablets, Apple, Hardware, iPad, Laptops, Mobility

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48 comments
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  • It's got to sell for under $200.00

    at that point I can consider it an expensive toy. At iPad prices I'd consider it a frivolous and ridiculous waste of money.
    cornpie
    • And then you actually use an iPad

      and realize "hey, Apple may have actually got the idea right but the price about $200 too high."

      If Apple started offering iPads in a 7 inch form factor for $200 and dropped the price of the 10 inch to $300, and maybe offered an iPad HD with a 12 inch 1366x768 widescreen for $400 (all Wifi 16 GB models), then the price would seem more reasonable.

      The problem with the upcoming group of tablets based on Android is going to be this - they're either going to lack basic features and use lower quality screens to be cheap, or they're going to pack on high-end features and cost about the same, or more than, the iPad.
      nix_hed
      • RE: Android tablets may have opening vs. Apple iPad, says study

        @nix_hed
        You have to own a computer for an iPad to be useful.

        As soon as they cut the cord, it becomes a useful device.

        Android tablets will never, ever have to plug into a computer to be useable, so right off the bat they win there.
        Droid101
      • RE: Android tablets may have opening vs. Apple iPad, says study

        @Droid101 Have you seen any sort of concrete specs on an Android tablet? Are you absolutely sure it will have OTA everything like the Android phones? Until then all you got is pure speculation.
        athynz
      • Competition is good

        Even in the face of anti-competitive monoliths like Micro$oft. I think Android has a lot of potential.

        It's possible Apple could engage in some tablet price wars if some Android-based tablets appear. Or you could wind up in a situation like the iPod where people will still buy them even if it costs more in the face of cheaper competition.

        If you remember, the iPod (like the iPad) got so much momentum after it was introduced that the competition still has to play catch-up with. Having a large head start helps quite a bit in that regard.
        ubiquitous one
      • ubiquitous one

        Tell me what Microsoft has to do with this.
        Michael Alan Goff
      • Droid101

        Why do you think you have to plug an iPad into a computer to be useful?

        In fact, you don't. Nice myth to try and propagate, however.
        Bruizer
      • @goff256

        [i]Tell me what Microsoft has to do with this.[/i]

        Because they're the biggest monopoly in personal computing today. Contrary to feeble M$ fanbui excuses, they have a stranglehold over OEMs they they shouldn't have any control over.
        ubiquitous one
  • RE: Android tablets may have opening vs. Apple iPad, says study

    For some, that's what it is. For many, like me, it's a cheap replacement for a much more expensive laptop, with improved productivity.

    Surveys like this are always interesting. I work for a research company, so I get to hear all the discussion on what happens when you ask consumers a "what if" question. They often respond with their fantasy, or what they think you might want to hear. On top of that we have the statement that people would buy a subsidized device, proving that they have poor math skills and are easily duped by the hidden cost of the inflated usage cost.
    Carlos Alvarez
  • How many of those polled ever used one?

    Seems like an obvious question that's left out. I would like to know their reactions after using the device. Do they still think it's expensive? Can they now see a use for it after using the device? <br><br>I also find it strange that 33 percent would like Verizon to be the carrier before considering a tablet. Shows they're still confused about this type of device. These are not phones. Do they think iPad users are dropping calls being on AT&T?
    dave95.
    • Consumers understand that tablets are NOT phones. What they want is

      to be connected wherever they go, with a screen size that is more usable than an iPhone.

      Now, a verizon data plan that included both the phone and the tablet (teathered), that would be great!
      DonnieBoy
    • RE: Android tablets may have opening vs. Apple iPad, says study

      @dave95. Perhaps it is the fact that except for Urban Metro areas AT&T 3G coverage is spotty and they want to be able to use 3G nearly anywhere they go. That is a Verizon fact. AT&T may cover most of the USA but 3G is sparse and concentrated mainly in urban areas so the other 80% of the country would be stuck with wifi or slow Edge network.
      trainer_1
    • RE: Android tablets may have opening vs. Apple iPad, says study

      I would like to say that in many cases I would rather see these on Verizon. I am an avid techie and realize this has nothing to do with call loss, but coverage area. Where I am (mostly) my Verizon strength is always top notch, where my AT&T air card just doesn't carry the same signal. I had recently discontinued my AT&T and just started tethering my BB and it is much better.
      There is the concept that Verizon is going to be picking up the iPhone come July. This is just speculation, however. I do believe that this may bog down the Verizon network once this happens; but we shall see. I feel pretty strongly with the Verizon network. Even though they say that it is not one in the same I truly believe the roll out of the FiOS is part of their backbone and will play a huge roll in the support of all the new ?toys?.
      khippert
  • RE: Android tablets may have opening vs. Apple iPad, says study

    Why have a tablet that's as limited as a mobile phone, when you can have a tablet that is as useful and versatile as a PC! On a Windows tablet I can do everything I do on my PC.

    iPad is essentially just a giant iPhone. Android is better but cannot begin compete with a real OS. It might be ok for a basic user, or basic web access.

    Like it or not, Windows is the future of tablets.

    http://twitter.com/timacheson/status/15340433693
    Tim Acheson
    • RE: Android tablets may have opening vs. Apple iPad, says study

      @Tim Acheson A lot of people come up with the word "real OS" recently. What IS a real OS!!!???

      There is no such a thing called a real OS and a fake OS.

      You should know that Windows is no longer the future for the Tablet platform. HP knows that very well
      NaderBelaid
      • RE: Android tablets may have opening vs. Apple iPad, says study

        @NaderBelaid <br>IMHO Real OS == Full featured OS with full access to file system and freedom of app development and installation. Right now MS-Win and/or Linux are ones that fit that definition. <br>My wife has an I-phone 3G and it routinely gets under my skin. I am a programmer and I like to be able to do WHAT EVER I WANT TO MY devices. This isn't the case for the average consumer, but I am sure there are enough people such as my self to drive the market to meet that demand. I would be interested in seeing if HP shows vision and puts web OS on sturdier hardware then the plam-pre. I knew several palm pre users who loved the OS and found the phone hardware unreliable and/or flimsy.
        ilyab
    • The jury is out, and the masses do not care about Windows on a tablet.

      The most important is thin, light weight, cool to the touch, blazing performance, and long battery life.

      iPad has it all.

      Just like Linux propeller heads do not matter, Windows propeller heads do not matter either.
      DonnieBoy
      • RE: Android tablets may have opening vs. Apple iPad, says study

        @DonnieBoy
        Android 2.2 devices are faster than the iPad, and that's been proven.

        iPad doesn't have it all, like, for instance, not having to be connected to a real computer for it to work right.

        Android devices (and I'm assuming all those new Win7 tablet OS's) won't need to plug into a "main" computer in order to function. That puts them way ahead of the iPad.
        Droid101
      • RE: Android tablets may have opening vs. Apple iPad, says study

        @Droid101 You are comparing Android phones to the iPad?!?!? Apples and oranges... a proper comparison would be the iPad vs an Android tablet - which is not even out yet. But don't let the facts stand in your way.
        athynz
      • Is there a study to back up your claims?

        <i>The jury is out, and the masses do not care about Windows on a tablet.</i>

        Where is the study that queried the masses?

        BTW, the masses is not the same as the people who frequent tech blogs, so please produce the study that includes the real "masses".
        adornoe