Android's army passes iPhone OS, says NPD

Android's army passes iPhone OS, says NPD

Summary: Devices with the Android passed Apple's iPhone platform to be the No. 2 smartphone operating system in the U.S., according to NPD.

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Updated: Devices with the Android passed Apple's iPhone platform to be the No. 2 smartphone operating system in the U.S., according to NPD.

NPD, which tracks retail sales puts the rankings like this:

  • RIM's BlackBerry OS at 36 percent;
  • Android at 28 percent;
  • Apple at 21 percent.

If those figures pan out among other research firms such as IDC and Gartner it's a stunning turnabout. NPD in a release says Verizon Wireless has forced the issue. Clarification: NPD's market share for Android was already high relative to other research firms such as Gartner and comScore. At the end of 2009, NPD had Android at about 20 percent of the smartphone OS market.

So why the jump in the first quarter?

According to NPD's Ross Rubin:

In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.

That's largely true given that Verizon Wireless has buy one get one deals for Android devices like the Droid and Droid Eris. Previously, Verizon Wireless saved those promotions for the BlackBerry.

With this data, it's fairly clear that Apple could use a Verizon Wireless partnership.

For what it's worth, I'm skeptical about these NPD stats. The outcome (Android at No. 2) isn't surprising, but the timing is. For instance, comScore put Android share at 7 percent or so in January. That's a massive jump if NPD is correct. I reached out to NPD for clarification.

In addition, Gartner gave Android market share of 3.9 percent in 2009. Gartner will have its first quarter smartphone share data out in the next few weeks. Here's how Gartner put the 2009 stats:

IDC on the global picture: Apple iPhone smartphone market share surges; RIM slips

Topics: Software, Apple, Hardware, iPhone, Mobility, Operating Systems, Smartphones, Verizon

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13 comments
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  • I'm curious as to see what happens when verizon gets to sel the iPhone?

    As the advantage for Android is that it can run on phones used by all carriers.

    What happens if the iPhone gets that same chance in the future?
    John Zern
    • That's IF they get the chance

      I highly doubt Verizon would stand for the restrictions that Apple would want to place on them, especially given that Verizon is proving they don't need Apple to compete.
      Michael Kelly
      • Think about it like this...

        @Michael Kelly

        There's thousands of people - maybe millions - that want an iPhone, but don't want AT&T. If you put it on Verizon, then I bet people line up to get the highest rated (by its owners) cell phone on the market.
        nix_hed
      • <a href="http://www.tran33m.com/vb/f82.html">iphone</a>

        @Michael Kelly The problem with Android is that we can already start to see developers trying to overlay it with bloated UI's, trying to make it relevant on pads before the release of WP7.
        frankts
      • <a href="http://www.tran33m.com/vb/f81.html">blackberry</a>

        @Michael Kelly There are a lot of people who do not wish to put up with AT&T's lousy high speed coverage and poor service. I go with Verizon and RIM, but my contract will be out in about 3 months.
        frankts
  • That was fast

    I suppose this shows painting yourself into a corner hurts more than it helps.
    Michael Kelly
  • And the backlash against Apple has just started...

    ... these numbers were taken before the backlash.

    Now wait for it to take full effect, then you'll see just how much it pays putting yourself in a ghetto, even if one with a very high margin for profit.
    OS Reload
  • RE: RE: Some points to note...

    1) Gartner's figures refer to 2009 total sales and we can see that Android's share for the first three quarters is very low. Not sure you can use that as evidence for Q1 2010.<br>2) Of the iPhone's 8.75 million sales in Q1 2010 only about a quarter to a third are US based. You can get the exact number from AT&T's results.<br>3) Comscore's figures are units in use, not sales. Note Android's jump between quarters - it's larger than the OS X's.<br><br>There's no real reason to doubt these figures.
    Sleeper Service
  • RE: Android's army passes iPhone OS, says NPD

    There are a lot of people who do not wish to put up with AT&T's lousy high speed coverage and poor service. I go with Verizon and RIM, but my contract will be out in about 3 months.
    hayneiii@...
  • The other thing to notice is that Windows Mobile is quickly becoming

    irrelevant.
    DonnieBoy
    • I'm sure you're wishing it goes that way, but then again

      you're right DB, WM is becoming irreleveant in light of the soon to be released Windows Phone 7 OS.<br><br>The nice part is that it appears that WP7 OS is being delevoped with both phone and pad devices in mind.<br><br>The problem with Android is that we can already start to see developers trying to overlay it with bloated UI's, trying to make it relevant on pads before the release of WP7.<br><br>This is great news, WM did it's job, time for something more integrated with the rest of the windows line. <br><br>Amdroid should do as much as they can before it's released, it'll have a harder time going up against both iPhone, and WP7, that much is sure!
      John Zern
  • So... Does this mean HP should have gone Android instead of WebOS?

    Discuss...
    roystonlodge
  • RE: Android's army passes iPhone OS, says NPD

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