Apple, Android dominate smartphone mindshare: Are consumers, developers equally fickle?

Summary: Consumers and developers have spoken---via surveys---and Apple and Google's Android rule the smartphone roost on both the consumer and developer side of the equation. However, sentiment surveys tend to be fickle.

Consumers and developers have spoken---via surveys---and Apple and Google's Android rule the smartphone roost on both the consumer and developer side of the equation. However, sentiment surveys tend to be fickle.

Typically, consumer sentiment surveys on Wall Street vary based on everything from headlines, global instability, gas prices and unemployment. Multiple factors go into whether a consumer feels good or not.

Smartphone surveys aren't as complicated, but a few bad headlines about Motorola's Xoom can get consumers to back off Android a bit. Apple's enthusiasm may vary based on worries about tracking data. Sentiment is a complicated brew.

With that in mind, Tuesday's data provided some insight into the state of the smartphone market.

We'll start with the consumer side of the equation since developers follow the users---and the money that goes with making apps for a large crowd.

Nielsen reports that Android smartphones have edged out Apple as the preferred OS among devices buyers. According to Nielsen's latest data, 31 percent of consumers planning to buy a smartphone said Android was their preferred OS. Apple's iOS slipped to 30 percent with RIM down to 11 percent. About 20 percent of consumers are up for grabs.

Nielsen also reports that 50 percent of recent smartphone acquirers bought an Android device. Twenty five percent bought the Apple iOS followed by RIM (15 percent) and Microsoft Windows (7 percent).

On the developer side of the smartphone equation, Appcelerator and IDC rolled out the results of their joint survey. In a nutshell:

  • Developers are focusing on Apple over worries about Android fragmentation. Ninety one percent of developers are very interested in the iPhone and 86 percent are very interested in the iPad.
  • Developers are worried about Android's ability to power tablets. Developer interest in Android phones was cited by 85 percent of the 2,700 respondents and tablets came in at 71 percent. Fragmentation, weak traction in tablets and multiple Android stores were cited as risks.
  • Only 29 percent of developers were very interested in Windows Phone 7 and Blackberry interest was 27 percent.
  • Microsoft is a distant No. 3 platform among developers.

What could change the developer equation? Apple could get more share if Android tablets continue to falter. Nokia could give Windows Phone 7 a lift. However, all developers are strapped for time and resources.

The overall conundrum: There's a chicken and egg issue in smartphones and consumer interest---and money---is likely to stoke developer interest.

Topics: Hardware, Android, Apple, Google, Mobile OS, Mobility, Smartphones, Software Development

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11 comments
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  • What you see is what you believe

    A smart developer is also a causal observer. You just don't see WP7 in the wild. Contrary to what some may want you to believe.
    Return_of_the_jedi
    • iOS continues to lay golden eggs

      @Return_of_the_jedi
      Developers are important, apps are important and fragmentation scares developers away (and so is the fact too many Android apps are free!)

      Apple knows how to make money out of iOS in all sizes.
      iPhone generated more revenue last quarter than entire Google!

      http://www.mobilespoon.net/2011/04/can-iphone-generate-more-revenue-than.html
      MobileSpoon
  • Of course it's a distent 3rd

    it's not been released on every carrier yet, and is realtively new. What I find interesting is it's numbers vs RIM.

    How much will they change once WP7 is released on Verizon, (and in different models) which is a RIM stronghold at the moment?
    Will Farrell
    • These graphs are quite pointless to ponder about them

      @Will Farrell: because iOS alone has about 700000 Apple-SDK developers. Android has few hundred developers, too. MS has their own masses .NET developers, some of which might want to develop for WP7. RIM has its own developers.

      I mean these graphs only show percentages in multiplatform developing engine. <b>These graphs do not show actual percentages of interest in OSes, since by far most of interested developers work with platform-specific SDKs.</b>
      DDERSSS
      • RE: Apple, Android dominate smartphone mindshare: Are consumers, developers equally fickle?

        @denisrs Developers will follow the crowd (except for Linux Desktops, then they follow hobby) but either way, there is a clear shift in consumer sentiment and most of the younger crowd at tech savy.
        slickjim
    • re:Of course it's a distent 3rd

      @Will Farrell <br><br><i>"How much will they change <strong>once WP7 is released on Verizon</strong>, ..."</i><br><br>Are you quoting the S. Jobs? <br>The answer is; <strong>nothing will change</strong>. Ask him.
      Return_of_the_jedi
    • RE: Apple, Android dominate smartphone mindshare: Are consumers, developers equally fickle?

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  • Blackberry still worth developing for

    Looks like Blackberry is losing market share, it's right down there with MS. But then again, they're still an awful lot of existing BB users out there. It's not a new platform and its used by professional people who'd rather *pay* for stuff than put up with free junk.
    guihombre
  • RE: Apple, Android dominate smartphone mindshare: Are consumers, developers equally fickle?

    Whom did they ask? They didn't ask me. I develop apps for iOS, Android, WP7, WM, BB, WebOS, and they never contacted me. This is nothing but a bs information or survey. They never really contacted real developers definitely never.
    Ram U
  • SHOW ME THE MONEY

    * Consumers and developers have spoken?via surveys.

    Apple dominated via sales. Google dominated via lip service.
    iPad-awan
  • RE: Apple, Android dominate smartphone mindshare: Are consumers, developers equally fickle?

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