Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple: More revenue in one quarter than Google will do in a year

By | October 18, 2010, 1:48pm PDT

Summary: To put Apple’s $20 billion in quarterly revenue into perspective, consider that Wall Street is expecting $19 billion in revenue from Microsoft in the seasonally strong December quarter while Google is expecting revenue of $21.6 billion for all of 2010. Now Apple is projecting fiscal first quarter sales of $23 billion. For its fiscal fourth quarter, Apple [...]

To put Apple’s $20 billion in quarterly revenue into perspective, consider that Wall Street is expecting $19 billion in revenue from Microsoft in the seasonally strong December quarter while Google is expecting revenue of $21.6 billion for all of 2010. Now Apple is projecting fiscal first quarter sales of $23 billion.

For its fiscal fourth quarter, Apple reported net income of $4.31 billion, or $4.64 per share on record revenue of $20.34 billion. Wall Street was expecting earnings of $4.08 a share on revenue of $18.9 billion. (Statement, Techmeme) For the full year, the company reported $14.01 billion in net income, or $15.15 per share, on sales of $65.23 billion.

iPhone sales saw 91 percent unit growth over the same quarter a year ago, with 14.1 million sold. The company said it also sold 4.19 million iPads during the quarter, a number that some analysts say could have been stronger if not for some supply constraints.

Even Macs, which are due for a refresh and likely will the topic of a news event later this week, saw a 27 percent unit gain from a year ago, with 3.89 million sold. The company also sold 9.05 million iPods during the quarter, an 11 percent drop.

Gross margin was 36.9 percent compared to 41.8 percent in the year-ago quarter. International sales accounted for 57 percent of the quarter’s revenue.

In a statement, Apple CEO Steve Jobs said:

We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple. iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.

Looking ahead to its fiscal first quarter, the company said it expects earnings of $4.80 per share on sales of $23 billion. Wall Street was expecting earnings of $5.07 a share for the first quarter of fiscal 2011 on revenue of $22.4 billion.

The company hosted a conference call to discuss details. On it, Apple CEO Steve Jobs popped in to offer some prepared remarks and field some questions from Wall Street analysts.

Shares of Apple were up slightly, closing at $318.00. Shares were slipping in after-hours trading.

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Apple: More revenue in one quarter than Google will do in a year
lelandhendrix@... 20th Oct 2010
@PedroTabs MSFT and GOOG were referenced in the article in an effort to show laypersons the scale of the numbers, not because they are comparable as companies.

Google and Microsoft are not at all comparable as businesses. They do completely different things to develop their revenue. So no, you cannot compare their margins.
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Since the coming of android in 2007 when apple was SMALLER than Google, Apple has breezed past Google's market cap to a tune of 100 billion or so.

As an Apple AND Google investor I've always wondered what happened to the 'android army' and 'Android is Mac vs PC all over again'
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Another way of putting it
Uralbas 18th Oct 2010
@Davewrite Apple is ripping off its customers!
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@Uralbas Pull your head out. People pay what they want to pay, and companies charge what the market will support. Apple can get 36%+ margins because people will pay more for better designed, better marketed, better supported products. You can't rip off someone who choses to pay.
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@matthew_maurice
It is a ripoff EVEN if people are paying for it. Just because they are blind to see what they are really paying for, doesn't mean Apple and many others aren't ripping off people in this down economy.
@Uralbas exactly.
@matthew_maurice people are too dumb to realize what they are getting. Apple's clever marketing preys on people with no tech knowledge into buying their overpriced crap. And then techies who are trying to "fit in" with the dumb crowd go and buy Mac's aswell so they can try to be cool. And Steve jobs is just laughing all the way to the bank as he sells crap for twice the price.
Their products are not better designed (maybe physical designs, but not technical), they are better marketed, but they are NOT better supported.
@matthew_maurice

So according to your logic, those lottery scams are not scams because people are willing to fork over their money to those scumbags.
@Uralbas : Ripping off? Maybe. More like brainwashed to buy the latest and greastest - no matter how crappy it may be.
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No, Google just can't make on marketing
Snooki_smoosh_smoosh 19th Oct 2010
@Uralbas...what Apple produces in a consumer good. After all Google just gives away the fruits of its labor and R&D in order to collect your usage habits.
@Davewrite Well maybe you are just so blinded by Steve jobs junk in your face that you cant see Android leapfrogging all the other mobile OS's. Because its now #2 in the world and it will overtake iOS in the US very soon. Apple is selling less and making alot more, it just means that their products are WAY OVERPRICED. Which they always have been. They sell trash for 2x the price of better products.
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Not based on the CEOs numbers
Bruizer 19th Oct 2010
@Jimster480

Android is #3
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Very Interesting!
Gr8Music 19th Oct 2010
@Jimster480 - Your fact that people will pay twice the price for Apple trash than for someone Else's product intrigues me - do you have data? Is this all trash (like the lunchroom) or is it limited to certain offices?
@Davewrite And how long has Google been in business compared to Apple?
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Where's Loverock's Denial
cyberslammer 18th Oct 2010
There's NOOOOO WAY the iPad can do that well, I haven't seen any in the wild!!
@cyberslammer You need to get out more.
@Bill Snebold No, that was Loverock's typical ruse....

He has never seen an iPad in the wild, so therefore the sales figures must be inaccurate.
@Bill Snebold No he doesn't. Loverock's reputation precedes him. Speaking of which, what exercise outside of that thing that makes babies have you seen in the last week? Point made.
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It's possible that he actually hasn't
Michael Alan Goff 19th Oct 2010
There were 8 million or so sold.... compare that to how many people there are in the world. Compare it to how many people buy computers, cellphones, or so forth. It's a huge number in terms of sales, but it's still highly likely that people might not have seen one "in the wild"
@cyberslammer
800,000 less iPads in the wild than the analysts expected. Hence the $20 drop in stock price in after hours trading.
@Stark_Industries: the production will only reach appropriate level in the beginning of the following year.

For this calendar year, Apple could contract production of about only 13 million screens, of which about 7.5 million are already sold in second and third calendar quarters.

So sales for the current quarter will only reach about 5-6 million.
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What supply problem?
Stark_Industries 18th Oct 2010
@denisrs
There are plenty of iPads in Target and Best Buy. No shortage that I can see. Walmart, AT&T and Verizon are getting them soon too.

I think there are lots of people waiting for the 2nd gen. You would be crazy to buy one for the holidays when the 2nd gen will get announced in January/February.

I've been burnt a couple of times by Apple like that (iPhone, MacBook,) and I have learnt my lesson.

The 2nd gen will likely have FaceTime and the Retina display, so I will wait for that.
@Stark_Industries
Facetime is a possibility.

Retina display at that size would take a lot of video horsepower; that I don't expect.
@Stark_Industries: the subject^.

That is because there is no technical way to produce iPads enough right now. Apple is only trying to fulfil the few markets where it sells.
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@Stark_Industries

Wallstreet hates to be wrong and look like nut cakes.
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@Stark_Industries They have all their parts made by their competitors. Samsung and LG have both pledge to co-operate on bringing out competitive products to iPad. When you make all your competitor's parts as well as your own, you can do that. So the last time I heard, you can package or repackage HOT AIR, but you still have nothing to sell!

Expect their phones to be next. Actually they already are the victim of their own success. No Parts? NO iPhones or iPads!!! .....the iCrApple Balloon is about to pop!

You can't live on good ideas alone. Especially if your parts supply is controlled by your biggest competition!
@Stark_Industries

I wondered about that.

The last estimate I'd heard was 12,000,000 iPads the first year.

So the first quarter results of 4.2 Million was well above that, as 4.2 x 4 = 16.8 million iPads per year.

Somebody forecast 20 million ? And got disappointed when it didn't make it ?

That's like wishing for a Rolls for Christmas and being disappointed with getting a Mercedes.

All the distribution channels are opening up, and direct sales to the Enterprise sector are going online.

I suspect that the iPad Duo will be out for Christmas. Any hesitation will be gone by then... it's what I'm waiting for.
@cyberslammer I have one . There you go. Lol I only know a few people that have one and some of my friends are getting them over the holidays.
@cyberslammer

There's 2 or 3 around. But compared to Windows 7 PC sales they are so little that it looks like there are none.

I guess people have realized how crazy they look placing a table right on their face with their 2 hands, and twisting and moving it around when they play games, so they have decided to stay at home.
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Frustered & Fake Demand
Jimster480 19th Oct 2010
@israeljamesbond lol! They are usually mad at how it is running and put it away after a few minutes of use (I have personally witnessed this happen 4 times).

Also to those of you crying about demand issues, Apple's supply and demand issues are a big joke. They always fake their supply and demand crap to make it seem like everyone is buying their trash. When infact its not the case. You can walk into a Apple or Best Buy or basically any store selling Apple products and buy any one of their products, they are all in stock, all the time, in quantity. Honestly these days I'm starting to see more EVO's in the wild than I do iPhones.
@cyberslammer You realize that they haven't even sold 10M of them. And thats WORLDWIDE. Currently less than 1% of the population owns one. I go to a university with 44k students and I've only ever seen a few of them. And every time I see one the person using it is always frustrated with it.
@Jimster480

To your comment "They always fake their supply and demand crap to make it seem like everyone is buying their trash."

Hahahah! They fake it so hard, that's why their sales numbers look like they do.

Hahahaha!
@cyberslammer

The way I see it, the iPad was designed to be a portable device and it's simply not a portable device. People may be buying it but it's staying at home. It's a media consumption device and at home is where you do most of your media consumption.
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and Google is an one trick pony show.
@iPad-awan

Android's success indicates that Google is a TWO trick pony. Class dismissed.
@DonRupertBitByte

Android is an iOS wannabee. Nothing original about it. Apple actually creates products and markets. They earn their money. Since developing their search engine, Google has encroached on other people's markets, funding the whole process by spying on their users and selling advertising.
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Yep, Google makes a bundle selling Android.
matthew_maurice 18th Oct 2010
@DonRupertBitByte WRONG, go back to class! Google is still a one-trick pony, and that trick is advertising. Android just gives it more data to make it's ad sales more valuable.
@iPad-awan
Speaking as a neo-fanboy (I'm an enthusiastic but pragmatic convert), Google WAS a one-trick pony. But they have the technical abilities to do more: Android, Chrome, Google Apps. What they haven't shown is an ability to turn their ideas into killer successes. Which Apple has, in spades.
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Another technical idea
levinson Updated - 18th Oct 2010
@JoeBob_z ... not to mention the self-driving car!
@JoeBob_z
"...But they have the technical abilities to do more: Android, Chrome, Google Apps. What they haven't shown is an ability to turn their ideas into PROFIT. Which Apple has, in spades."

Corrected it for you...
Google revenues are up very nicely, they just are not as big as Apple.
@iPad-awan
Apple profits are no surprise.
x(Suicide Factories in China) = US$
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And...
Zc456 18th Oct 2010
@iPad-awan
Who cares who innovates more? Apple is no different then any other company on the market. You just brought heavily into it's marketing.
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Due to margins...looks like apple may start getting the margin squeeze as more smartphone vendors drop their prices...
@htotten
Are you forgetting that next quarter, Apple and Verizon are rumored to start selling a version of the iPhone. If that happens, I would not forecast an earnings downturn.
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I haven't seen details, but...
JoeBob_z 18th Oct 2010
@htotten
How much of that margin difference is due to "death grip" problems with the iPhone? And how much is due to excess demand? Economies of scale only work until you exceed your capacity. Apple may have shed some margin to meet sales demand.
@JoeBob_z inre 'deathgrip' problem
I have a three year old Samsung flip phone in a drawer. As I moved it to get something the other day I noticed a stick on label on the lower back that states "Reception will suffer if you hold the phone over this area". Yeah, Apple invented physics.
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@htotten
Oh wait no they haven't. Traditionally Apple has allowed "Others" to fight amongst themselves while keeping it's margins healthy. Yeah that's how it's done.

Pagan jim
Mr. Quinn? How many other Mac companies are out there? Can you please point me towards someplace other then Apple in which I can get a system running OS X?

Apple does not allow "others" to fight amoungt themselves, in the PC world, there are multiple vendors offering Windows based systems, so they are competing against each othe, yes that is true.

In the OSX world, Apple made sure they did not allow anyone to compete with them.
plain
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@Mister Spock
frgough 18th Oct 2010
Nice shifting of the goal posts. Macs compete in the personal computer space. They are competing against all other computer vendors. The difference is that Apple also bundles their own in-house OS with their hardware. But you already knew that. You're just willfully pretending you don't so you can hope that the iPhone will fail.
@PedroTabs MSFT and GOOG were referenced in the article in an effort to show laypersons the scale of the numbers, not because they are comparable as companies.

Google and Microsoft are not at all comparable as businesses. They do completely different things to develop their revenue. So no, you cannot compare their margins.

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