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Topic: Browser

Bing integrates Facebook likes in search results

Summary: The upshot to all of this is that Google and Microsoft are looking to social networks to enhance and supplement their respective algorithms.

Larry Dignan

By for Between the Lines |

Microsoft's Bing has integrated Facebook "Liked Results," which highlights links that your friends have publicly shared or liked.

The move is the result of Microsoft's partnership with Facebook and illustrates how search is trying to be more social. Microsoft surfaces Facebook while Google integrates Twitter in results. The big question for Google is whether it can have social results without Facebook.

In a blog post, Microsoft's Bing team explains how social will integrate with search.

While we are very excited to talk about our next development, we’re all aware that it’s all part of a longer journey. This is the first time in human history that people are leaving social traces that machines can read and learn from, and present enhanced online experiences  based on those traces. As people spend more time online and integrate their offline and online worlds, they will want their friends’ social activity and their social data to help them in making better decisions. Integrating with Twitter data 16 months ago was one step, and exploring Facebook’s rich streams is another.

Bing noted that the Facebook Liked Results won't turn up in all searches. Indeed, I tried a few that I know have likes in my network and couldn't turn up any.

The upshot to all of this is that Google and Microsoft are looking to social networks to enhance and supplement their respective algorithms.

Related:

Topics: Browser, Banking, CXO, Collaboration, Microsoft, Networking, Social Enterprise

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10 comments
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  • RE: Bing integrates Facebook likes in search results

    I'd prefer it if they didn't do this. The problem with facebook is there are a lot of junk links in it and that will clutter up the Bing results.
    Loverock Davidson
    Reply Vote

    • RE: Bing integrates Facebook likes in search results

      @Loverock Davidson
      Yes, I also think the same. At least they should give us an option to filter facebook and any other social networking sites not limited to facebook, twitter, myspace (if it is still alive), friendster etc.
      Ram U
      Reply Vote

  • Queue the tinfoil hat wearing types...

    crying about how Facebook and Google are infringing on everyones privacy. What? This is Bing, not Google. Are you sure? Oh, well I guess that explains the lack of deranged, mindless babbling about how evil Google is for including equally evil Facebook in their attempt to rule the world by stomping on the privacy of internet users worldwide.
    jasonp@...
    Reply Vote

    • RE: Bing integrates Facebook likes in search results

      @jasonp@...
      It's the fault of users, if someone chooses to link their Google or Windows Live accounts to their Facebook accounts, this is what will happen.

      It's opt in, not opt out. The user first has to intentionally link up his accounts
      Doctor Demento
      Reply Vote

      • RE: Bing integrates Facebook likes in search results

        @Doctor Demento
        Very well said. User has to read the total ToS before linking up stuff.
        Ram U
        Reply Vote

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