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Brightcove aims to fill Apple iPad's Flash void with HTML 5

By | March 29, 2010, 3:38am PDT

Brightcove, an online video platform provider, is looking to fill the Apple iPad’s Flash void with HTML 5 video.

The company on Monday announced the Brightcove Experience for HTML5, which allows customers to publish video for devices like Apple’s iPad, iPhone and iPod touch (Brightcove blog, statement, background).

There’s a big scrum over video formats highlighted by the back-and-forth between Apple and Adobe over Flash. Meanwhile, Google is pushing HTML 5 for video. Toss in H.264 as a standard and things can get messy for video publishers.

Brightcove’s latest software allows for device detection and playback of H.264 encoded content and can serve up video in any format needed. Brightcove said it plans to include customization, advertising, analytics and social sharing in future versions of the Brightcove Experience.

Publishers such as Time Inc. and the New York Times are using Brightcove’s HTML5 software to bring their sites to the iPad. Brightcove is hoping that other publishers will follow.

The software is free of charge for current Brightcove customers.

[Complete ZDNet coverage: Apple iPad]

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Brightcove, Video, HTML5, Corporate Communications, Marketing, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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Talkback Most Recent of 6 Talkback(s)

  • Build it...
    ...and they will come, in their millions.

    Adobe Flash also predominantly uses h.264, so there's only the wrapper
    to deal with.

    Vimeo, CBS and possibly others (Hulu) are also offering Flash free
    alternatives.
    ZDNet Gravatar
    hill60
    29th Mar 2010
  • but, but ...
    ... the ipad has no flash! it will never sell! but we need flash,
    for the ads and nice intro videos. oh, the humanity.

    is apple really able to bend the world to its will? the sky is
    falling.
    ZDNet Gravatar
    bannedfromzdnetagain
    29th Mar 2010
  • The death of Clash starts
    This is the first start of a rapid decline of Flash. By the time other
    mobile platforms get Flash working not quite OK, Flash will be so
    marginalized as to be irrelevent.
    ZDNet Gravatar
    Bruizer
    29th Mar 2010
  • No more lego blocks on the NYT...
    ...or Time magazine either, both use Brightcove.

    The world's best marketing machine is shifting up a gear.

    From the moment the iPad was first shown, everything has been
    meticulously planned down to the finest detail, including Jobs showing
    off lego blocks.
    ZDNet Gravatar
    hill60
    29th Mar 2010
  • RE: One of the biggest faults of the iPod could be removed if....
    One of the biggest faults of the iPod could be removed if
    this works, namely the problems of not having Flash on
    board! The NYT and Time are a good start, but more sites
    are going to have to use it and, personally, I think they
    will. Already press reports are high lighting how many of
    the big and smaller players are already going out of their
    way of accommodating the iPad and the iPhone by
    accelerating the use of HMTL5. If the iPad helps to hasten
    the adoption of HMTL5 and the death of Flash, then we
    could end up owing it a big thanks, because, as many
    know, Flash can be buggy, insecure and dang-tooting
    slow!
    ZDNet Gravatar
    netzd
    29th Mar 2010
  • Helps all Mobile Platforms as well.
    Even Android benefits with this since the Mobile Flash (if it is
    even available for your Mobile Platform) is pretty weak.
    ZDNet Gravatar
    Bruizer
    29th Mar 2010

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