Brightcove aims to fill Apple iPad's Flash void with HTML 5

Brightcove aims to fill Apple iPad's Flash void with HTML 5

Summary: Brightcove, an online video platform provider, is looking to fill the Apple iPad's Flash void with HTML5 video.

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Brightcove, an online video platform provider, is looking to fill the Apple iPad's Flash void with HTML 5 video.

The company on Monday announced the Brightcove Experience for HTML5, which allows customers to publish video for devices like Apple's iPad, iPhone and iPod touch (Brightcove blog, statement, background).

There's a big scrum over video formats highlighted by the back-and-forth between Apple and Adobe over Flash. Meanwhile, Google is pushing HTML 5 for video. Toss in H.264 as a standard and things can get messy for video publishers.

Brightcove's latest software allows for device detection and playback of H.264 encoded content and can serve up video in any format needed. Brightcove said it plans to include customization, advertising, analytics and social sharing in future versions of the Brightcove Experience.

Publishers such as Time Inc. and the New York Times are using Brightcove's HTML5 software to bring their sites to the iPad. Brightcove is hoping that other publishers will follow.

The software is free of charge for current Brightcove customers.

[Complete ZDNet coverage: Apple iPad]

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Topics: Apple, Google, iPhone, iPad, Smartphones, Tablets

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6 comments
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  • Build it...

    ...and they will come, in their millions.

    Adobe Flash also predominantly uses h.264, so there's only the wrapper
    to deal with.

    Vimeo, CBS and possibly others (Hulu) are also offering Flash free
    alternatives.
    hill60
  • but, but ...

    ... the ipad has no flash! it will never sell! but we need flash,
    for the ads and nice intro videos. oh, the humanity.

    is apple really able to bend the world to its will? the sky is
    falling.
    bannedfromzdnetagain
  • The death of Clash starts

    This is the first start of a rapid decline of Flash. By the time other
    mobile platforms get Flash working not quite OK, Flash will be so
    marginalized as to be irrelevent.
    Bruizer
  • No more lego blocks on the NYT...

    ...or Time magazine either, both use Brightcove.

    The world's best marketing machine is shifting up a gear.

    From the moment the iPad was first shown, everything has been
    meticulously planned down to the finest detail, including Jobs showing
    off lego blocks.
    hill60
  • RE: One of the biggest faults of the iPod could be removed if....

    One of the biggest faults of the iPod could be removed if
    this works, namely the problems of not having Flash on
    board! The NYT and Time are a good start, but more sites
    are going to have to use it and, personally, I think they
    will. Already press reports are high lighting how many of
    the big and smaller players are already going out of their
    way of accommodating the iPad and the iPhone by
    accelerating the use of HMTL5. If the iPad helps to hasten
    the adoption of HMTL5 and the death of Flash, then we
    could end up owing it a big thanks, because, as many
    know, Flash can be buggy, insecure and dang-tooting
    slow!
    netzd
  • Helps all Mobile Platforms as well.

    Even Android benefits with this since the Mobile Flash (if it is
    even available for your Mobile Platform) is pretty weak.
    Bruizer