Can you have Macworld without Jobs and Apple? We're going to find out

Can you have Macworld without Jobs and Apple? We're going to find out

Summary: Apple said Tuesday that this year will be its final Macworld and Philip Shiller--not Steve Jobs--will deliver the keynote.A few instant thoughts following Apple's statement:Apple just killed Macworld as a tradeshow.

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Apple said Tuesday that this year will be its final Macworld and Philip Shiller--not Steve Jobs--will deliver the keynote.

A few instant thoughts following Apple's statement:

  • Apple just killed Macworld as a tradeshow.
  • The rumors about the state of Jobs' health are likely to ramp up again.
  • Apple doesn't have any major product launches planned amid a weak economy.

Wall Street appears to be pondering the second bullet point.

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In a statement Apple said:

Apple today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and it will be Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m.

Schiller, senior vice president of Apple product marketing, may be a fine fellow, but he's clearly no Jobs.

Rumors aside, Apple may have just signaled the death of Macworld. Without Jobs' keynote why would you show up? Apple said it is cutting back on its trade shows and they "have become a very minor part of how Apple reaches its customers."

In many respects, Apple is correct. Apple produces its own events and buzz and still has big powwows like the Worldwide Developers Conference in June.

Topics: Health, Apple, CXO, Enterprise Software, Software, IT Employment

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7 comments
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  • Apple has no need for Macworld anymore

    they served their Cupertino masters well, but alas, tis time to sacrifice the pawns as they have serverd their purpose, and Macworld is expendable, the Kingdom is not.
    GuidingLight
    • Its a giant waste of money

      Look at the economic climate - look at the cost, and look at
      whether one will make the money back in new sales because
      of MacWorld. It doesn't add up, it has never added up
      anyway.

      WWDC + Consumer shimdig each year - thats all that is
      required; and in between have webcasts of new product
      launches as required.
      Kaiwai
  • RE: Can you have Macworld without Jobs and Apple? We're going to find out

    I used to go to MacWorld when they had them in Boston. It was always one of the highlights of my summer and it gave me an excuse to hang out in a very cool city for a few days. I will miss Steve Jobs keynotes, I always looked forward to what Steve had to say, he never disappointed and put on a good show. I for one am saddened to see the MacWorld Expo go. The trade shows were a lot of fun with lots of good seminars, demo's and learning shops.
    gregory.dworak
  • RE: Can you have Macworld without Jobs and Apple? We're going to find out

    No you can't. And yes "Apple just killed Macworld as a
    tradeshow". It is dead after this year. All the big vendors are
    already pulling out. Now that the namesake is gone as well,
    no one else will show up.
    AppBeacon
  • RE: Can you have Macworld without Jobs and Apple? We're going to find out

    I think other types of events will spring up out of this, maybe this will test the metal of the mac enthusiast and we'll see lots of smaller mac type things going on.
    roger andre
    • Macworld Mini? <nt>

      :)
      AllKnowingAllSeeing
  • Shows have become too expensive

    It's not cheap to present at any major
    trade show and maybe that is what needs
    to change.

    Apple tended to benefit more than most
    companies from these shows simply
    because of the huge amount of
    speculation about what would be
    announced - and then the exposure of
    what was announced.

    And MWSF was the setting for the mother
    of all Keynotes - Jobs presenting the
    iPhone.

    Maybe some city will wise up and decide
    that it is in their interests to sponsor a
    major show, to bring in visitors (and their
    money) for a week and to have exposure
    to executives of some major companies.
    Ken_z