Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Carol Bartz no longer CEO at Yahoo

By | September 6, 2011, 4:20pm PDT

Summary: After a rocky few years, Carol Bartz is reportedly no longer the chief executive at Yahoo.

It’s been a big month for turnover at the top in the tech world. Steve Jobs resigned as CEO at Apple but will continue as chairman. It’s a mess over at AOL as TechCrunch’s founder and editor-in-chief Michael Arrington is being ousted.

However, this news doesn’t come as much of a surprise. AllThingsD’s Kara Swisher is reporting based on information from “sources at the company” that Carol Bartz is no longer the chief executive officer at Yahoo, and that CFO Tim Morse has been named interim CEO.

See also: Yahoo’s Bartz era: The non-stop drama in her own words

Yahoo has not commented publicly yet (see below), nor is there a known reason as to why Bartz has departed. However, it’s not a secret that Yahoo has been flailing the last few years as Google and Bing have surged in the search engine market while Yahoo continues to flounder.

Being a tech heavyweight veteran when hired, Bartz was brought in as CEO in 2009 to replace co-founder and then CEO Jerry Yang after he resigned in 2008. But her tenure has not brought much direction and success for Yahoo in the last few years. Revenue and earnings continue to go up and down, and more towards the latter. Yahoo’s brand has also become fuzzy as Bartz announced a shift towards being a digital media leader with original content earlier this year.

Additionally, Swisher reports that there has been tension during the last few months between Bartz and Yang, who is described as “still a key figure at Yahoo.”

UPDATE: It’s official — well at least based on another report. This time, TechCrunch has chimed in with a note that Bartz sent out to Yahoo employees confirming her departure. Based on the choice of words and brevity of the note, it’s obvious that this was not an amicable parting of ways:

To all,
I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward.
Carol
Sent from my iPad

UPDATE 2: No one is mincing words today. Now Yahoo has chimed in and confirmed officially that Bartz “has been removed by the Board from her role as Chief Executive Officer.”

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: Carol Bartz no longer CEO at Yahoo (report)
kennyhargis@... 7th Sep
I think they were cowards to fire her over the phone. That shows a lack of true leadership skills from even the board members.
Is next Steve Bummer..?
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@loidab best selling release of Office to date (office 2010), billion dollar businesses Windows Server, Exchange, winning major contracts in the Cloud/Online business even beating Google at their own game with 365, as BTL notes

"Yahoo has been flailing the last few years as Google and Bing have surged in the search engine market"

Notice that part about Bing? So, I don't see how if everything is working so well under Mr. Ballmer especially the come strategy with WP7 the reason would be for firing him. Sorry, but if you don't have anything worthy to contribute in the comments, shutdown your computer, go back to pen and paper and donate all your computers and gadgets to a needy child or stop acting like one.
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Do you want the numbers?
guihombre 7th Sep
The people who want Ballmer to leave are the people who read this chart:

http://www.google.com//finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1315425600000&chddm=2573562&chls=IntervalBasedLine&q=NASDAQ:MSFT&ntsp=0

Promises of future riches sound pretty hollow here. I bet that Baidu deal to show Bing for English language search is a fee from Microsoft to Baidu, since Baidu gains nothing by promoting Bing unless Microsoft pay them to do it.
Wait! Carol Bartz uses an iPad? That's probably why she got fired.
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About Darned Time
Whyaylooh 6th Sep
The rank-and-file at Yahoo! AND shareholders have been pleading for this for some time now. I suppose that the next question is whether or not this was done in time to save the company, given that she's left them utterly lacking in a clear vision, direction, or even an idea of what market in which they are actually trying to compete.
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Probably too little, too late. They should sue Carl Icahn for leading them down the garden path to this disaster.

It will take a miracle worker to pull Yahoo! back from implosion at this point.
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Ahhh, now I see Icahn's trick, SEC!!
guihombre Updated - 7th Sep
In the deal he negotiated with Microsoft he said this statement which always bugged me:

"Microsoft would also be making a substantial equity investment in the remaining company at $19.50 per share, he stated"

http://www.forbes.com/feeds/afx/2008/07/14/afx5211642.html



Where did that $19.5 number come from????

http://blogs.wsj.com/deals/2008/05/15/how-icahn-influences-yahoo-without-buying-the-stock/

"For instance, on Yahoo, Icahn sold European-style put options on 49 million shares, with a strike price of $19.50 per share and an expiration date of Nov. 5, 2010."

So now I'm curious who was the third party in the put, if indeed there was a third party. I think the SEC needs to go digging there.
I remember something similar happening with the HP CEO a few years back. *cough*
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yahoo is failing because
The Linux Geek 7th Sep
of it's dealings with M$.
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Yahoo was failing before then as well.

Or did you forget that they made the deal on the basis of them failing?
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RE: Carol Bartz no longer CEO at Yahoo (report)
charlesreese Updated - 7th Sep
I just got a $829.99 iPad2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prices at places like Walmart or Bestbuy. I sold a 37" HDTV to my boss for $600 that I only paid $78.24 for. I use http://bit.ly/grab1002
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I think they were cowards to fire her over the phone. That shows a lack of true leadership skills from even the board members.

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