CES 2012: Dish goes after rural households with new Broadband service

CES 2012: Dish goes after rural households with new Broadband service

Summary: Dish Network trotted out its new "Hopper" and "Joey" DVR systems that nearly eliminate recording conflicts while offering up thousands of hours of more on-demand content via broadband.

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(Source: James Martin, CNET)

(Source: James Martin, CNET)

LAS VEGAS -- Dish Network is revamping itself from the ground up in 2012 with a completely new DVR platform, thousands of hours of more content thanks to a handful of new partnerships, and even a new family-friendly mascot.

(Yes, that is a real baby kangaroo in the photo with Dish CEO Joe Clayton.)

"We are basically relaunching our company," said Clayton during Dish's press conference on Monday afternoon.

See also: CES 2012: ZDNet’s news and product coverageCES 2012: CNET’s news and product coverage

After the new Hopper and Joey DVR system, which effectively cuts down DVR scheduling and viewing conflicts to almost nil, the most innovative new solution would be Dish Broadband.

Dish's new Broadband offering, founded in partnership with ViaSat, is touted as different because it is supposed to be able to bring broadband connectivity to more than 8 million rural American households that lack access to anything better than DSL connectivity. That pool is expected to grow this summer when Dish's partner, Hughes Echostar, launches its own program in conjunction with Dish Broadband.

The new and advanced satellite broadband promise some seriously fast download and upload speeds: 12 Mbps and 3 Mbps respectively.

Most major cable and satellite TV providers have recognized the demand for combining these services into single plans, but many of those offerings tend to neglect rural consumers who don't have access to the technology required.

Stephanie Pence, Dish's vice president of communications, cited a statistic that reveals approximately 70 percent of Americans subscribe to both pay TV and broadband service.

Dish has the potential to be a carrier of its own here as it has both the spectrum and the satellite dishes needed to support this demographic.

However, we'll know soon enough how well Dish can handle providing this broadband network (especially at those upload and download rates) to trickier areas.

Expected to launch in February, retail prices start at $79.98 per month for bundles of broadband and pay TV on a single bill with a single installation appointment.

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Topics: Mobility, Hardware, Networking

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8 comments
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  • RE: CES 2012: Dish goes after rural households with new Broadband service

    The problem with satellite broadband has *always* been bandwidth. And the companies will never say what the caps and throttle limits are in public. They call it "broadband" when it runs at 12Mbs for the 1st second, then throttles back to 1Mbs and finally to 64kbs. And with a 5GB cap per month, that's the equivalent of a four or five Netflix movies or the kids watching some stuff on Youtube for a couple of days. After that, you're screwed.
    terry flores
    • RE: CES 2012: Dish goes after rural households with new Broadband service

      @terry flores
      You hit it right on the head. The real problem with satellite Internet providers are the "fair use" policies that basically restrict users to web surfing with no access to multimedia or OS updates. We'll see if Dish addresses this problem, but if not, Sprint 4G looks better every day.
      Photog7
  • RE: CES 2012: Dish goes after rural households with new Broadband service

    HughesNet's "best" plan called Power 200 costs $109.99/month at 2Mbps by 300Kbps with a maximum 450MB per day download allowance. So 2 days just to install a Windows Service Pack, I think I'll pass considering all the other updates for Windows, Office, drivers, Adobe, etc... My 3G service is faster and cheaper, and 4G faster yet where it's available.<br><br>What nobody is talking about is lag, and satellite lag is bad. I've got a customer that complains constantly about getting kicked off the VPN when using sat, but never has a problem using dial-up. And says the dial-up is usually faster, even though it's only able to connect at 28.8kbps. The VPN issue has everything to do with lag, time stamps on the packets are constantly out of sync, and the VPN server is setup to drop the connection when that occurs.<br><br>If Dish can fix the lag issues (doubtful short of going to laser signaling), and serve up truly unlimited they could have a winner on their hands for everyone. As is, even with faster service; it's not likely to be useful for remote workers.
    l_creech
  • RE: CES 2012: Dish goes after rural households with new Broadband service

    CEOs get all the perks... stock options, golden parachutes... and now the opportunity to cradle baby kangaroos!
    jgm@...
  • RE: CES 2012: Dish goes after rural households with new Broadband service

    Satellites are great for big downloads and terrible for browsing because of the latency. With the download limits, the strong point of satellite internet goes out the windows. A truly unlimited DSL that "only" does around 380K is a better deal for computer users.
    mswift@...
  • RE: CES 2012: Dish goes after rural households with new Broadband service

    They have a lot to do to make it worth wild..They have to offer no contract stand alone broadband thats truely unlimited like cable broadband and they must guarantee speeds will not be throttled. The price for such stand alone broadband needs to be in the $50 a kmonth which is bit higher then cable but more then dsl. DSL is low but a steady 3-5 Mbps is better then a 12Mbps drop off every minute.
    Fletchguy
  • RE: CES 2012: Dish goes after rural households with new Broadband service

    Do you guys not grasp this is for RURAL customers, where DSL or other broadband choices are non existent? You choice is dial up or satellite. While yes its not the best service and is pricey its worth it for those of us who choose to live in the middle of no where. <br>With hughesnet yes you have the 450MB daily cap but you can dl as much as you want from 11pm -4am. I generally can dl a 3-4GB file in that time. Again not so impressive, but for where its bringing me internet and with my other choices its great and fits the bill. Most have a "free period" for doing just updates and getting large files, If you are good at scripting the times make no difference. <br>During my FAP free time I can stream movies or play games online with latency not really showing its ugly face that much. You can do both in the non free time but you will use your bandwidth up quickly. <br>So before you voice an opinion about something for rural folks, grasp what their REAL choices are before you say how lame or its a rip off. Lastly NONE of the companies are legally allowed to hide their bandwidth capping. They have to be upfront as to you allowances and restrictions for violating it.

    Oh and its only 109.00 a month until you pay off the equipment then it drops to $60 a month.
    Current speed results of a Pro user of Hughesnet:
    Ping: 649ms
    DLS: .87 Mbps
    UPS: .25 Mbps
    vw-slowda
    • RE: CES 2012: Dish goes after rural households with new Broadband service

      @vw-slowda - You are correct. We lived in an area where the telephone repairman walked up to me one day and was so HAPPY to tell me that they had improved my dial up from 14.4 to 28.8 BAUD. OMG - He thought was great and no one would ever complain again. In fact my first Hughes system was a combination of Satellite down and landmine (sic) up! I still have the dish on the east side of my house. That was heaven compared to 14.4. HA! Those were the days!!<br><br>Heck, my first MODEM was 300 BAUD!!! Then 1200 BAUD!!<br><br>You youngsters owe so much to us old pioneers!! Had we not paid out the yazoo for that stuff the Internet would never have propagated like it has and you would all still be using Bulletin Boards!! HA!
      Forensics1