CES 2012: Intel reveals smartphone strategy, Motorola partnership

CES 2012: Intel reveals smartphone strategy, Motorola partnership

Summary: Intel's chief argues that we've shifted from focusing on the personal computer to personal computing -- meaning the devices themselves don't matter as much anymore.

SHARE:
TOPICS: Intel
7

LAS VEGAS -- The Ultrabook has taken over CES 2012, but CEO Paul Otellini surprised keynote audience goers on Tuesday afternoon by starting off promoting Intel's strong new focus on smartphones.

See also: CES 2012: ZDNet’s news and product coverageCES 2012: CNET’s news and product coverage

Otellini affirmed simply that "the best of Intel computing is coming smartphones."

Another surprise was the sudden announcement of Intel's new multi-year partnership with Motorola to integrate Intel's architecture on Motorola's devices. That certainly came across as curious considering the timing of Motorola Mobility CEO Sanjay Jha's comments calling for fewer Android phones on the market.

However, all other details about the budding relationship were kept secret.

To understand why Intel is finally getting serious about smartphones, Otellini started off by basing the interest in smartphones upon a bigger picture: that consumers have gone from being more concerned with "the personal computer to personal computing."

He also outlined four factors (engaging, consistent, aware, and secure) upon which Intel is recognizing and reacting to this shift.

Otellini advertised that Intel is building new products around these four attributes in order to bring "fuller richer experiences to consumers all around the world," and that Intel is building these experiences upon Moore's Law regarding the exponential change of chip transistors over change.

Nevertheless, Otellini still made the case that devices themselves are less relevant as consumers (Of course, obviously the devices must matter to Intel if it is tackling the responsibility of building their architectures.)

Yet, phones have really evolved in the same way. It used to be up until the last 10 years that the phone's only purpose was to make phone calls. Now, Otellini noted that only 10 percent of mobile device activity are phone calls, while everything else is web browsing and "playing Angry Birds." (You can't escape a press conference at CES that doesn't name drop this game anymore.)

The telephone's purpose and functionality have changed as Otellini described that it is in human nature "to innovate," and it is "that kind of spirit that put a man on the moon."

To further drum this in, Otellini remarked that today your smartphone has more computing power than all of NASA in 1969.

But Otellini explained that "when Intel thinks about mobile phones," it's really thinking about "another computing platform."

Some people would argue that it's about time as Intel has missed the boat in this realm -- even if Intel's telephony solutions have shipped in more than 400 million devices worldwide.

But before you wait to upgrade your Android phone (yes, this is where Intel will be focusing its efforts), you should calm down as Intel starting in China, the world's largest smartphone market.

Lenovo senior vice president Liu Jun introduced the Lenovo K800 smartphone, the world's first smartphone based on Intel's architecture, which draw quite a loud applause from the keynote crowd.

Running on an unspecified Intel Atom processor, the K800 will run on Intel's new Reference Design, which is touted to be more energy efficient, and it will incorporate security features courtesy of Intel-acquired McAfee.

Other nitty-gritty specs of the 10mm-thin handheld include an 8-megapixel camera, NFC technology for mobile payments, and eight hours of 3G talk time.

The K800 is slotted to start shipping in China during the second quarter of 2012.

Related:

Topic: Intel

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

7 comments
Log in or register to join the discussion
  • This is the 4th year in a row they've said the same thing..

    intel comes out and flashes a phone that's 'coming out in a few months'... supposedly... and never does because intel chips suck too much power.. this is beyond absurd at this point... yawn.. Someone wake me up when/IF intel actually ships anything...
    theFunkDoctorSpoc
    • I think you need to read more about it

      @theFunkDoctorSpoc

      http://www.anandtech.com/show/5365/intels-medfield-atom-z2460-arrive-for-smartphones

      Probably the best article on Intel's phone so far.

      "Medfield CPU Frequency vs. Power
      100MHz 600MHz 1.3GHz 1.6GHz
      SoC Power Consumption ~50mW ~175mW ~500mW ~750mW

      Since most ARM based SoCs draw somewhere below 1W under full load, these numbers seem to put Medfield in line with its ARM competitors - at least on the CPU side."
      dragosani
    • 3D Transistor Technology is from Intel.

      @theFunkDoctorSpoc ... Using 22 nm Tri-Gate transistor technology provides a 40% efficiency increase over current technology. They are looking at doubling battery life and significantly increasing processing speed. My understanding is the first commercial use will be in the iPhone. This is extremely big, like going from vacuum tubes to transistors.<br><br>Check out the video.<br><a href="http://newsroom.intel.com/docs/DOC-2032" target="_blank" rel="nofollow">http://newsroom.intel.com/docs/DOC-2032</a>
      Joe.Smetona
  • RE: CES 2012: Intel reveals smartphone strategy, Motorola partnership

    Someone need to come up with a better way to power these things first. Smart phone battery life is terrible as it s now. Moe powerful CPU's will make it even worse
    rdw551
    • New way to power smart phones.

      @rdw551 <br><br>http://www.zdnet.com/tb/1-112885?tag=talkback-river;1_112885_2288788#1_112885_2288788
      Joe.Smetona
  • RE: CES 2012: Intel reveals smartphone strategy, Motorola partnership

    "You can???t escape a press conference at CES that doesn???t name drop this game anymore."

    Bleh. Why out of all games, this one? The number of games is much larger now, and Angry Birds isn't really one of the best anymore.
    CobraA1
  • RE: CES 2012: Intel reveals smartphone strategy, Motorola partnership

    It certainly is the same old song, but with recent partnerships with companies who have also let the market move ahead of them (eg Motorola), I suspect that they've more chance of hitting the high notes.

    So far 2012 has seen (among others!) Intel, Kodak and Polaroid all showing signs of waking up and smelling the coffee: all we need is for HP, RIM and a few others to get real and 2012 could be a good year :)
    Heenan73