CES 2012: Sony renames phone unit to Mobile Communications

CES 2012: Sony renames phone unit to Mobile Communications

Summary: Sony announces a major shift for its mobile phone unit as it tries to ramp up brand awareness in North America.

SHARE:
TOPICS: Hardware
2

LAS VEGAS -- Say goodbye to Sony Ericsson, and hello to Sony Mobile Communications.

It was only a matter of time, but Sony Corporation executive deputy president Kazuo Hirai announced the name change rather suddenly during the Sony press conference at the Las Vegas Convention Center on Monday evening.

See also: CES 2012: ZDNet’s news and product coverageCES 2012: CNET’s news and product coverage

Last October, Sony and Ericsson decided not to renew their 10-year relationship, instead to go their separate ways.

While that decision could prove to be detrimental for Ericsson, it opens up more potential for Sony as it gives the global entertainment giant the initiative and power to take full control of its mobile phone strategy, which hasn't been able to catch up to most other Android mobile OEMs nor Apple.

Hirai told hundreds of audience goers at the event that the shift in direction "sets the stage for us to greatly increase" awareness as well as build a foundation for Sony's mobile phone brand in North America.

Related:

Topic: Hardware

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

2 comments
Log in or register to join the discussion
  • water separator for sale

    Water separator is mainly used for purifying water, especially for the filter field of higher water quality demand.
    The mainly function of auto filters is to remove the sediment of clay, rust, suspended solids, algae, biological slime, corrosion products, macromolecular bacteria, organic matter and other microscopic particles of the impurities in water, so as to achieve the purpose of purifying water quality. I suggest you to look for a china filters exporter. http://www.waxfilter.com/
    filters
  • RE: CES 2012: Sony renames phone unit to Mobile Communications

    Great move by Sony - now they need to back it up by bringing some quality mobile phones to market quickly! http://www.mobi-city.co.uk
    sarahtmpson