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Larry Dignan, Andrew Nusca and Rachel King

CES: It's time to yank Microsoft off the keynote stage

By | January 6, 2011, 3:01am PST

Summary: When it comes to the opening keynote at the CES Show, Microsoft no longer has what it takes to get the crowd pumped up.

CES 2011

I think it’s time for the Consumer Electronics Association to cut Microsoft loose and bring in a real innovator to deliver the opening keynote speech at CES.

Last night’s on-stage presentation by CEO Steve Ballmer and crew was, quite frankly, embarrassing. The company didn’t have any real news to share, aside from some talking avatars, Kinect technology in a Netflix app and an update to Microsoft Surface. And they insulted the intelligence of those in attendance by trying to mask a keynote speech with highlights from the past year.

Mary Jo Foley: CES: What Microsoft’s Ballmer didn’t say

I don’t mean to take away the company’s accomplishments around XBox and the new Kinect offering. Certainly, if there’s a bright spot in Redmond, it’s shining over the Xbox team. The device continues to deliver cutting edge technology and is growing beyond a gaming console and into a true living room entertainment hub.

But the time devoted to what you could do with Windows Phone 7 came across as very infomercial, more like a marketing campaign or sales pitch. The only thing that made it worse was how obvious it was that the company is still trying to catch up to Android and iPnone.

That’s not necessarily a bad thing - Android and iPhone are the ones to beat and you can’t beat ‘em until you catch up to them. But is that really how anyone wants to kick off the biggest technology show of the year? With a recap of the past and a sales pitch for a ” me too” product?

Earlier in the day, I attended Cisco’s press conference - which was less press conference and more keynote. John Chambers got up on that stage and talked about revolutionizing television, a biggie in consumer technology.  He talked about partners leveraging their technologies to come together and drive a new innovative ecosystem that would benefit both the consumer and the industry. He spoke with energy and passion and a can-do attitude that represents the innovative spirit that helped CES to become the granddaddy of tech trade shows.

Motorola highlighted breakhroughs in mobile technology and advancements in tablet computing, while Intel talked up chip technology game-changers that would deliver new experiences in video. Nvidia and LG showcased the world’s first “super phone” while Samsung introduced a sliding PC - a laptop-netbook hybrid that it sees as a new computing category.

And Microsoft is over here patting it self on the back because it will soon offer the cut-and-paste feature with a Windows Phone 7 update?

Listen, I’m not trying to diminish what it’s been able to do with technology, as well as what it has in the pipeline. For example, the company offered a peek at Surface 2.0 and showed off an early build of Windows 8 running on new systems-on-a-chip (SoC) platforms from NVIDIA, Qualcomm and Texas Instruments on ARM.

Likewise, this is nothing personal against Ballmer, who actually has very good stage presence. I’m not a big fan of Ballmer, the CEO, because I don’t feel that he’s leading the company in the right direction - but that’s another post for another time.

Previous coverage: Ballmer lands keynote at CES 2011 but can he make it to January?

What I’m saying is that the opening keynote speech sets the tone for the annual Consumer Electronics Show and Microsoft just isn’t cutting it anymore. Let’s get Google’s Eric Schmidt or Cisco’s John Chambers or even Facebook’s Mark Zuckerberg on that stage to light a fire under that crowd, to get them excited about what the future of technology has in store for us and what they’ll see in Las Vegas this week.

I hope that Gary Shapiro, president and CEO of the Consumer Electronics Association, is listening. There are a lot of smaller-scale tech shows out there these days and many of them are putting the movers and shakers of Silicon Valley in the spotlight and on the hot seat. If CES wants to retain its position as a must-attend show, it’s going to have to work harder at setting the tone on opening night.

The first step is to cut Microsoft loose.

Also: Full coverage of CES 2011

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Sam has been a technology and business blogger for more than 18 years.

Disclosure

Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: CES: It's time to yank Microsoft off the keynote stage
TKETZ196 12th Jan 2011
I thought this was a well written, and critical, view of MSFT Keynote speech. I do, however, disagree with this statement. I think it is important to have them be able to speak. What I do find troubling though are key areas where you had pointed out. What MSFT needs to do is to use the time wisely, and launch new ideas, products, and information. I did like the mention of Surface 2.0 (quite frankly with the lack of info of 1.0, I thought it was a dead project). I also liked the mention of Windows on SoC. What i would have liked to have seen was the roadmap of WP7, acknowledgment of its marketplace growth (and thanking developers), and to show off recent builds of its new mobile OS.

Bottom like, Ballmer, as much as I like his enthusiasm and animated appeal, needs to go. I mean he should be ousted from MSFT.
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Spot on
Richard Flude 6th Jan 2011
Looks like MS big product of 2010, a game controller, is also to be the product of 2011;-)

Meanwhile you'll get a better look at win8 when Apple shows off lion later in the year.

Go barely functional game controllers.
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@Richard Flude

MS needs a complete overhaul of their senior management. They just have no focus and struggle to deliver anything outside of their legacy products.

XBOX is probably the only exception as it now does generate a profit and is a top notch gaming system. But here again, they fail to promote media center...

I guess the endless churning of VP's is now catching up with them.
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Atrix dock is a game changer, Kinetic blah!
Uralbas Updated - 6th Jan 2011
When you consider what a high end Android phone can do with a dock like the one Atrix touts, now you are talking.

Imagine this scenario, companies just buy the dock. And put them everywhere (these are cheap, under 150 mass produced and sold in bulk, its just a screen and a keyboard with a power supply). You want to get fancy, add a touchscreen.

Then they let every one of their employees use a smartphone, thought they require VM machine. They help their employees buy the phone and pay for the bill (which they already do now). Company installs a VM with the OS of their choice. You install a VM with your OS. And your smartphone is your laptop, your company's laptop and your company phone. Now how cool is that. And cost effective it is.

Very few realize that this can easily knock the iPad out of the market and give tablets fits.

Kudos to Motorola for recognizing or stumbling onto a game changer situation.
  • Flagged
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@otaddy
Yeah, it is a shame that E3 this year will most likely have the first showings of the next gen consoles from all three manufacturers... I hope they finally learn to use enough RAM and VRAM... I hate playing Dynasty Warrirors and being able to move faster than the console can draw the enemies around me. I am always running through an area and they pop into existence right as I make it to the back end of the group, because the console didn't have enough system RAM and VRAM to precache and preload ahead of me.
@Richard Flude

Barely functional game controllers???

I don't normally feed trolls but this needs attention.

Kinect... Let me guess you bought one, allowed time for it to recognise you and your surroundings and played the majority of available games to check how badly it functions?

My guess is you didn't because I have had mine since launch and it has never once let me down, it can cope with multiple light sources, sofa's, book shelves, mirrors and anything else you normally find in a living room.

I guess not!!!

So much has this technology impressed me I have retired my PS3 in favour of the 360!
@Parassassin

Mine seems to be working fine. I'd be surprised if Richard's even seen one, let alone used it.

WP7, Kinect, Azure, Surface, IE9, Windows Live and all the real technologies that keep our systems and the planet running. I think that deserves a keynote address.

But keep waiting for Apple to fiddle some more with their antique OS and I'm sure there's more people to be convinced to carry jumbo media players around.
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The only reason MS has Kinect
MacCanuck Updated - 6th Jan 2011
is because Apple shot itself in the foot.

Apparently, the company (Isreal's PrimeSense) behind a major part of the Kinect technology first approached Apple but became frustrated during negotiations with Apple's demand for secrecy so moved on and then approached MS.

http://www.gadgetsandgizmos.org/microsoft-almost-lost-xbox-360-kinect-to-apple/

http://unhypnotize.com/technology-science/33570-kinect-could-have-been-apples-report-says.html

Even though that Apple secrecy has served it well in the past (ie, built up speculation, excitement and rumours re future products), this time it backfired and directed worthwhile technology to a competitor.
@MacCanuck
Primesense only sells the 3d camera .and provided microsoft with the reference design to the system. Microsoft took the technology and cut down the cost greatly by replacing numerous chips with software solutions .They also developed the brain of kinect ; the part that tracks the human skeleton in real time, which primesense had nothing to do with.
Apple would have gone no where with this tech. It would have ended up as an overpriced gimmick
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Never once?
Richard Flude 6th Jan 2011
No one has claimed the devices works as well as you say it does. Not even MS.

Why all the lies?
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We should ask you that Richard Flude
John Zern 6th Jan 2011
I guess it's another MS success that just forces you to lie about it.
You don't have to like it, just except that it works as designed and move on.

Don't get in a hissy fit over it.
@Richard Flude Oh, but don't you know, Kinect is being adopted by corporations everywhere for teleconferencing, now instead of having video conferencing you can have them with your avatars instead running around a virtual room while Master Chief is blasting away at people falling asleep!! It's the most awesome thing I've ever seen!!!

Seriously, I'll give Kinect kudos, it has a lot of potential that I didn't see when I initially flamed it, but is this really the venue to talk about Kinect? Isn't that for E3? This is more for enterprise/corporate people, no one cares how many Kinects sold here, people want to know about Windows 7 phone sales, and what you are going to do about the tablet PCs.....

You got nothing Ballmer...two years in a row, you have absolutely NOTHING.
@cyberslammer2 CES = "Consumer" Electronics... that could be Kinect, or anything for the home and normal user... not necessarily enterprise/corporate
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Who
Richard Flude 6th Jan 2011
I'm in enterprises all the time, kinect has zero presence.
I don't see why it's so innovative to release the thousand and one Android Smartphone or some pad with a very limited os.
@Mr.Gonzo : I agree. Apple [and by extension RIM, and companies that sell Androids] have turned into gadget companies. In particular those that sell Androids. All using basically the same OS with just some modifications on a smartphone that look similar to each other. Is that innovation?

I can't say Apple is innovative either. What's really innovatiove between the iPhone 1 and iPhone 4? They probably could of tucked all the "new" features in iPhone 4 into iPhone 1 but they suckered all those fanbois and fangurls into buying this environmentally unfriendly rubbish.
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@Gis Bun I agree. Am an .NET Dev that is worried about my future. I should worry more I guess because of people like this... Sam Diaz and their views of what Innovation is.
The only thing that I don't like about MS being the keynote is Ballmer. He's a business guy and they really need to get a tech out there to kick the show into gear. They showed off a good bit of stuff, but, you also have to imagine that they don't want to steal thunder from partners. Consider the fact that they killed Courier which many people were interested in, but, there are dual screen notebooks in the lineup this year from partners. I would say, don't yank MS, but do pull the CEO. They could also think about bringing the partners on stage with them to show off how the MS software is being implemented.
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RE: CES: It's time to yank Microsoft off the keynote stage
Schoolboy Bob Updated - 6th Jan 2011
@hysonmb I agree. But back when it was Gates giving these things they were cool. He speaks better to techies. I saw him once and he gives incredible demos.

I also agree that Ms has some of the best stuff going. Some of this other stuff like Atrix would be better if they were MORE MS centric - I want the same (or similar) OS on all the pieces.

Kinect has huge futures. MS made it cheap enough that by the time competitors could catch up Kinect will be a defacto standard. Imagine having SEVERAL of them in your house, watching and helping you. Even keeping you company. A pet! I guess I'm a 2000 Man (like the Rolling Stones song).
Consider the fact that they killed Courier which many people were interested in, but, there are dual screen notebooks in the lineup this year from partners.



It was more of a concept, and one which could've been easily brought to market.

But, in the field of PCs, and anything that depended upon software, like tablets, smart-phones, MP3 players, etc, Microsoft could not enter into the hardware manufacturing business. Otherwise, they would've pissed off all of the manufacturers that depend upon the same OS and other software that Microsoft builds. Microsoft would've been competing against it's bread-and-butter partners, and to do so would've meant that those partners would've probably been lost as clients of Microsoft's software, including any of the OSes. So, Dell and HP and Lenovo and Toshiba and all other manufacturers would've been looking for an alternate OS, and who knows, Linux could've turned into a good alternative to Windows. So, Microsoft cannot "build" competing hardware against its software clients. On the Zune and Xbox/Kinect side, Microsoft was not competing against its software clients since most of them weren't into producing game consoles or MP3 players. When it comes to the "Surface" technology, Microsoft may be "forced" to come out with its own gadgets/PCs/tablets if its software clients don't take the hardware lead to manufacture anything that uses "Surface".
@hysonmb : Ballmer is no head of any company. While Gates may not had the pizazz of other heads, Ballmer looks dead compared to him.
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I think you miss the point of the MSFT keynote. Intel, Asus, Samsung, Nvidia, TI, ARM, Qualcomm, Lenovo, and a bunch of other CES heavy weights spent all day yesterday highlighting product launches for MSFT's platform. They were all on stage with Ballmer. He is the Keynote because he is the most interlinked, and influential guy at the show.
@AzizGilani@... No, he's a car salesman, thinking only about the next sale. While your right where his focus should have been, it wasn't and given his speech he's obviously lacking the technical knowledge to understand how his own products actually interact with Intel, Asus, Samsung, Nvidia, TI, ARM, Qualcomm, Lenovo, and all these other CES heavy weights to spite them saying it plainly or he doesn't care. While he may have been the most interlinked, and influential guy at the show, he demonstrated that he completely lacks the facilities to appreciate how that has carried Microsoft forward.
@AzizGilani@...

You couldn't be more right. That is it in a nut shell...
@AzizGilani@... This is Microsoft in a nutshell... they are the glue that holds the partners together.
@AzizGilani@... :... but he is by no means the most influential guy in the industry--or in corporate management. That 'honor' lies on Steve Jobs' head as Apple tends to lead the way in making certain technologies popular and in bringing his company from near-bankruptcy to the second-largest corporation in the world.

I agree that Microsoft should not have been Keynote; with the sole exception of the Kinect, of which we have no idea how many units have been sold to consumers, Microsoft and not really introduced anything new and innovative to consumer electronics. Just because Microsoft is tied to (and dependent upon) all these other companies doesn't mean that it has inspired anything from those companies. What is Intel doing new for Microsoft? Did you know Intel is working with Apple to create a communications port that makes USB3 look slow as a snail? What is Asus doing new for Microsoft? Samsung? Nvidia? TI? ARM? Qualcomm? Any of them? Asus is introducing four tablets at CES; only one of them runs Windows, the other three run a mobile OS like Android. Samsung is selling a WinPhone7 handset--but their Galaxy S is selling better. Really, All these companies are doing is making money off of Microsoft's last-year tech. WP7 was announced at last-year's CES--it only just hit the open market. Windows has been on tablets for over 10 years--and still not selling in any significant numbers.

Quite honestly, how does Microsoft deserve to make the keynote presentation? What have they really done that's new in 2010?
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Ballmer's keynote was a sales pitch for old products and ideas. I loved the part where Mike Angiulo showed that Windows 7 on ARM will actually let you type text into a word processor, and print it out on paper! :o

CES is about developing and future consumer electronics technologies. Until Ballmer and Microsoft figure out where they want to go themselves, they have no business keynoting this event.

Microsoft is the past. Time to move on.
@trentreviso
lol It's not the printing . It was a tech preview ! Running full fledged MS Word on ARM is a big deal . and not only that they showed some pretty intensive demos as well like harware accelaration.
Though I agree that they should have demoed this to a more geeky gathering . At PDC perhaps?
@trentreviso - if you've ever tried printing something from a Linux or an OSX PC on a random retail printer, you'd be quite impressed that a pre-alpha build of Windows 8 and Office having been recompiled to run on ARM devices was able to print without any issues.
@bitcrazed : ... You'd find out how easy it is. Plug in the USB cable and start printing. Almost zero setup. I'm hardly impressed that an alpha build of Win 8 could do it--even if it was wirelessly.
@trentreviso ... I mostly agree with you. IMO though MS right now is caught between a rock and a hard place; with gunfire coming from above, below, both sides and both ends, it wasn't able to line up its ducks at this time. I think there are probably good reasons for Ballmer being the keynoter but he wasn't given anything he could be certain would come about so he had to pull back.
I also agree he may not be "the one" to have done the keynote. As for whether it should be MS at all, I'll be honest and say that I don't give a bit of a byte for all the x-phone, x-pad phones, gps etc. as though that's all that's left in the market. I think MS and all those on the x-stuff tracks are doing nothing but saturating the market with toys & baubles instead of solid, needed, and appreciated products aside from these x's. To me, 2010 and likely 2011 are lost causes; as much fun as they are, the companies are hoping you'll be of the update/upgrade "for the sake of progress" and how much uselessness they can build into one app on a gazillion different products. Technology and "follow someone else's idea" seems to be the norm of 2010, and 98% of no interest to me.
I sure hope by the end of 2011 they've gotten back to real products that function properly and do everything they say they'll do and not this junk toy business going on today where the customer base is simply kids, experimenters and those who upgrade/buy new just because it's there, not because ... they just can't be done in a way that an experienced person gets his expectations met. For me, the only thing I need in today's arena is a digital phone, supported by sufficient towers, without contracts (pay as you go) and I do like the digital camera bit along with it if it's not too expensive. No one has yet taken any of the better products and made it a workhorse; they just quickly mkove on to the next junk toy. Just like MS has always done but at least they have other things to sell even if I won't buy MS anymore.


'nuff.
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Every time Ballmer's lips are moving in public, he is embarrassing Microsoft.
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Did I hear that right???
Userama 6th Jan 2011
Is Microsoft suggesting that you use a Kinect to control Netflix? You stand in front of a TV and wave your arms around to pick a movie? You're right, Sam. This isn't the kind of stuff that gets a crowd excited! Laughing, maybe, but not excited.
@Userama I sit on my couch and just wave my hand - you obviously have never used Kinnect in your home.

Also my friend, voice commands are fantastic.
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@jessiethe3rd : So now you shout at your favorite ball team and have the TV change channels on you, right?

Not saying the technology isn't worth exploring, but I find it unlikely that it works seamlessly as yet.
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M$ strategic mistake
Linux Geek 6th Jan 2011
was to ignore Linux and OSS. Without those 2 key ingredients M$ has nothing to show!
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(Donald Trump): Sam Diaz, I'm sorry. You're fired.
Dietrich T. Schmitz, ~ Your Linux Advocate 6th Jan 2011
Drum roll...cymbal smash
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THAT PLACE IS E3.
@cyberslammer2

Wouldn't the Kinect fall under "Consumer Electronics"?
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You still haven't given a good reason why they should be off the stage. As best as I can tell, you want them off the stage because they are not Apple or Google. You have a history of Microsoft hating so your article is biased to begin with. Your upset that Microsoft was show casing its wares? That is what CES is all about! You and this article make no sense.
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I don't know Loverock, what's your point?
Dietrich T. Schmitz, ~ Your Linux Advocate 6th Jan 2011
@Loverock Davidson
nt
@Loverock Davidson
Your comment makes no sense.
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point of the keynote...
catseverywhere@... 6th Jan 2011
@Loverock Davidson

If the point of the keynote is simply to charge the atmosphere, get the crowd pumped and put on the glitz, rather than substance, then it makes sense to clone Hitler and put him in charge of the keynote permanently. He really knew how to work a crowd!

The alternative would be put Kin Jung Il on stage and force the audience to cheer at gunpoint, or else.
@Loverock Davidson
Huh, not one mention of the word Apple in the entire article.
@Loverock Davidson...Wait, you're telling the author about "bias"?? "Hello, pot? This is the kettle. You're black."

I can't take anything you say seriously as I'm convinced your screen name is a pseudonym and you are really Bill Gates or definitely on the M$ payroll. You are a complete Microsoft sycophant.


Besides, Loverock isn't a real name. No one names their kid Loverock unless they're on the Flintstones.
@Loverock Davidson : What wares? Outside of the Kinect, Microsoft has absolutely nothing new to bring to the table.
I agree, but couldn't we have called this repeat snoozer months ago when we learnt that Ballmer were headlining the show?
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"We want innovation!"
Michael Alan Goff 6th Jan 2011
And then you ask for Mark Zuckerberg or Eric Schmidt. Before that, you rant about how Microsoft spent time showing off... say it with me... consumer related things. They showed off how you can use the Kinect to control and watch TV. They showed off some more of what WP7 can do, they showed off Windows on ARM.

All of these things kind of fit the CES theme (say it with me. Consumer Electronics Show). I guess your point is really that Microsoft doesn't innovate but others do. Let's look at all the innovative Google products:

-Chrome OS (Okay, not really.)
-Chrome. (Wait... no.)
-Gmail (maybe not)
Google Search (There it is, they're innovative search people)
-Android (HAHAHA)

How about Zuckerberg? You wanted him.

-Facebook? (Okay, there were others that did the same thing before. Oh well, doesn't count!)

Why should they stop having one of the big names give the keynote? Microsoft is just as innovative as Google, Facebook, and at times even Cisco. What they need to do is get Microsoft to give better keynotes. No more, no less.
Yeah, let's have Apple announce that iPad 2 going to have a camera. Now that would make a great keynote, not
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Microsoft floundering!
jscott418 6th Jan 2011
Microsoft has some good idea's. But they implement them too slow. Windows 7 is really good, XBox360 is great. But other then that. Microsoft does not make WOW products. They make software and a little bit of hardware. If Microsoft developed more direct consumer products like Apple does. Then I think it would deserve a CES top keynote. But it does not. Its phones seem to always be behind the curve, it seems to ignore the Zune, and the Xbox 360 Kinect came out before Christmas. Microsoft saves nothing for a big show like CES.
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yes yes yes
sxc019 6th Jan 2011
fire ballmer and bring bill back.
I thought this was a well written, and critical, view of MSFT Keynote speech. I do, however, disagree with this statement. I think it is important to have them be able to speak. What I do find troubling though are key areas where you had pointed out. What MSFT needs to do is to use the time wisely, and launch new ideas, products, and information. I did like the mention of Surface 2.0 (quite frankly with the lack of info of 1.0, I thought it was a dead project). I also liked the mention of Windows on SoC. What i would have liked to have seen was the roadmap of WP7, acknowledgment of its marketplace growth (and thanking developers), and to show off recent builds of its new mobile OS.

Bottom like, Ballmer, as much as I like his enthusiasm and animated appeal, needs to go. I mean he should be ousted from MSFT.

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