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Cisco buys ExtendMedia in IP video play

By | August 26, 2010, 5:16am PDT

Summary: Cisco said it will acquire Extend Media, which makes video content management systems, for an undisclosed sum.

Cisco said Thursday that it will acquire Extend Media, which makes video content management systems, for an undisclosed sum.

According to the company, ExtendMedia, a privately held outfit based in Newton, Mass., will allow Cisco to deliver and monetize IP video via multiple screens.

ExtendMedia’s software will be part of Cisco’s next generation video architecture. The idea is that ExtendMedia’s software will allow Cisco to manage the video content lifecycle for service providers.

The deal is expected to close in the first half of fiscal 2011. Meanwhile, ExtendMedia will be lumped into Cisco’s service provider video technology group.

ExtendMedia’s primary platform is called OpenCASE, a suite that manages, publishes and monetizes video across PCs, televisions and mobile devices.

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IP Video, IP, Video, Cisco Systems Inc., ExtendMedia, Corporate Communications, Marketing, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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Talkback Most Recent of 14 Talkback(s)

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