Cisco Gen-Y study: Mobile devices valued more than higher salaries

Cisco Gen-Y study: Mobile devices valued more than higher salaries

Summary: New research reveals that Generation Y employees prefer device freedom over higher pay, and they would rather lose their wallets than their smartphones.

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TOPICS: Cisco, Mobility
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Last month, Cisco released the first chapter of its three-part Connected World Report. In that installment, one of the most shocking (and rather sad) findings was that nearly half of college students prefer Internet to friends and dating.

The next chapter out today all focus on Generation Y and their mobile devices, and how those two factors related to the Internet, workforce culture, and companies’ competitive advantages.

The biggest revelation this time around must be that approximately one in three college students and young employees under the age of 30 (33 percent) would prioritize social media freedom, device flexibility, and work mobility over salary in accepting a job offer.

Additionally, more choices regarding mobile networking, bringing personal devices to work, and the blending of personal and work lifestyles (most likely most easily accomplished by social media) are increasingly important in determining which companies will land the next wave of the best industry talent.

Here are some of the more surprising highlights from the survey, by the numbers:

  • 40 percent of college students and 45 percent of young employees would accept a lower-paying job if it had more flexibility on device choice, social media access, and mobility than a higher-paying job with less flexibility.
  • 64 percent of college students would ask about social media usage policies during job interviews, and one in four overall (24 percent) said it will be a key factor in determining whether or not to accept an offer.
  • 41 percent of young professionals said their companies marketed a flexible device and social media policy to recruit and attract them.
  • More than half of college students globally (56 percent) replied that if they encountered a company that banned access to social media, they would either not accept the job offer or would join and find a way to get around it anyway.
  • 29 percent of college students believe that once they begin working, it will be their right –- not just a privilege –- to be able to work remotely with a flexible schedule.

Thus, the major takeaway is that it's not all about the money anymore for Millenials (generally agreed upon people between the ages of 18 and 32), but rather an expectation of a more flexible, relaxed workplace culture as well as perks.

For reference, the Cisco Connected World Report is based upon the responses of more than 2,800 college students and young professionals in 14 countries.

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Topics: Cisco, Mobility

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11 comments
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  • Wow, talk about not facing reality.

    Change "use social media" to "be able to drink alcohol while at work", & it sounds like something from the 1980s.

    Apparently, they haven't yet figured out that "work time" is just that: time when you're expected to work.

    I think it would be interesting to find out exactly what kind of jobs these people are expecting to get once they graduate from college...
    spdragoo@...
    • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

      @spdragoo@...
      One can always use social media and drink alcohol at the same time. Modern multitasking, you know.
      cwallen19803@...
    • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

      @spdragoo@... I am Gen Y, and I agree totally. Maybe I should start demanding to use my work line to make unfettered personal calls. If you ask about freedom to use social media in an interview, congrats on giving somebody else the oppurtunity. Nobody gets the choice between social media, device freedom & pay. Get a job that pays and buy whatever device you want.
      kingcobra23
    • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

      @spdragoo@... It wasn't that long ago, before the 1980s, when you could drink booze at work in some positions (or at least at a business lunch).
      jabster17
  • I love it

    The less productive mellinials are, due to social networking requirements, the more produtive I look.
    cwallen19803@...
    • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

      @cwallen19803@... Good point
      ydecelles@...
    • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

      @cwallen19803@... Great point. I can't believe, well actually I can, that Gen-Y doesn't realize this.<br><br>The more I learn about Gen-Y, the more I realize that we failed them somehow. They have no clue.
      gatormba2003
      • Frightening

        @gatormba2003
        I'm still reeling from the study indicating that Gen-Ys prefer the internet to friends and dating. It is no wonder, then, that people are increasingly disconnected from one another, apathetic about the real world around them, and hostile to others who have different perspectives, opinions, and backgrounds.

        When we stop engaging with each other in face-to-face communication in the real world, it is easy to hate strangers who are nothing more to you, and will be nothing more to you, than an alias on an internet forum.

        This was totally predictable, but sad and frightening all the same.

        I have no idea how old you are, but I can say with certainty that we boomers have failed the younger generations. And in more ways than one.
        sissy sue
  • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

    Just what types of jobs could these be:
    Retail? : "I'm sorry Ms., I need to finish this facebook entry first"
    Banking? : "I'm busy on Yelp at the moment, I'll just Tweet your deposit confirmation number to you later"
    Construction? : "Just hold that beam steady, I'll be there as soon as I update my Profile"
    dhecksel9
  • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

    Well, they're probably still living at home with mom so who cares about paying the rent?

    Its not clear from the article how much more of a salary they are willing to sacrifice. If their goal is a company that is pretty flexible and edgy for a little less money I can understand that sentiment. But if they are walking into a financial institution and wanting to use their ipads at work for facebook (i.e. goof off and work only a 40 hour week) and willing to take a $10K cut.....well me as an employer will realize that you're a slacker and not worth my time.
    rengek
  • RE: Cisco Gen-Y study: Mobile devices valued more than higher salaries

    ???40 percent of college students and 45 percent of young employees would accept a lower-paying job, noy because of freedom of choice of tbalets or social media, biut becuase those will be the only jobs avaiable, and with flexible schedule, because burguer and tacos joints work 24/7.
    JoniFili