Dear Acer: Your cloud strategy way late, way me-too

Dear Acer: Your cloud strategy way late, way me-too

Summary: If all Acer can come up with is a clone of other cloud services, the company has serious problems.

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TOPICS: Hardware, CXO
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Acer kicked off the International Consumer Electronics Show with an ultrabook heavy lineup---no surprise---and a proprietary cloud service, which is a bit of a head scratcher.

CNET's Roger Cheng was on scene for that Acer press conference and reported the following on the cloud strategy (Techmeme).

Acer hopes to set its products apart through its proprietary AcerCloud service, which is designed to let customers sync files across multiple Acer products. In doing so, Acer is trying to emulate other major technology players such as Google, Apple, and Amazon, which rely heavily on cloud services themselves.

Acer demonstrated the three services that will initially be available on AcerCloud when it launches in the second quarter: PicStream, a photo-sharing service, AcerCloud docs for documents, and clear.fi Media for music. For PicStream and AcerCloud, the files will be stored online for 30 days. The service is expected to run on future Windows devices down the line.

Boy that's a tough sell. If all Acer can come up with is a clone of other cloud services, the company has serious problems.

Related: CES 2012: Acer announces Aspire Timeline Ultra laptops and world's thinnest Ultrabook, Aspire S5

Acer doesn't have the brand to compete with Amazon, Apple and Google. Raise your hand if you have an Acer laptop and tablet? Thought so. Acer lacks the brand loyalty to really convince consumers that connecting the company's devices is really so great. Acer looks way late and way too me too. Why would you put your docs on AcerCloud when other services Box, DropBox and Evernote can work on whatever device you have?

Also from CNET:

Topics: Hardware, CXO

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8 comments
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  • You know the cloud is this ethereal blob

    But ultimately, we don't know where it will lead.

    Winners and losers mostly, with the winners absorbing the losers and the process repeats itself annually.

    Will the Cloud become a Grid Utility in the future. Simply plug in and pay your utility for power--the same being what I mean for the Cloud. Yes?
    Dietrich T. Schmitz *Your
    • RE: Dear Acer: Your cloud strategy way late, way me-too

      @Dietrich T. Schmitz * Your Linux Advocate

      No .. I don't think so because all the major players already serve their customers. Microsoft, Apple, Google, Amazon and, I'm sure companies that serve Chinese patrons already have cloud services well established. All these business concerns are not about to give up control of their cloud infrastructure to a centralized cloud grid authority.
      kenosha77a
  • RE: Dear Acer: Your cloud strategy way late, way me-too

    Every company need to provide to its customers an out of a box experience. Today's flavor is "cloud." It's customer's choice to pick up a different option later. Acer is doing right for a non-savvy user.
    Rigel.628
    • RE: Dear Acer: Your cloud strategy way late, way me-too

      @Rigel.628

      No, they aren't. They're fragmenting the cloud market into something OEM specific.

      There's no reason for this - there are already well established cloud providers. Use one of them instead of trying to re-invent the wheel with something OEM specific.
      CobraA1
  • RE: Dear Acer: Your cloud strategy way late, way me-too

    " If all Acer can come up with is a clone of other cloud services, the company has serious problems.."

    This article is non-sense..

    There is nothing wrong for Acer to provide cloud services for its customers.

    Could the author please enlighten all of us about another service other than 'cloud' to sync photos and documents.
    owlnet
    • RE: Dear Acer: Your cloud strategy way late, way me-too

      @owlnet<br><br>No, it's a completely sensible article with a completely valid point.<br><br>"There is nothing wrong for Acer to provide cloud services for its customers. "<br><br>Yes, actually, there is. They're re-inventing the wheel and fragmenting the market. There's nothing wrong with using already existing services.<br><br>"Could the author please enlighten all of us about another service other than 'cloud' to sync photos and documents."<br><br>There is no service named "cloud." "Cloud" is a description, not a service.<br><br>Dropbox actually does exactly that. It syncs documents, photos, and most other file types. And it works on all devices: PCs, Macs, iPhones, Android devices, you name it, there's a way to use Dropbox with it. At the very least, you can always access it on a web browser as well, as it's a cloud based service.<br><br>Could you please enlighten us all about how something Acer specific is going to help people any more than any other cloud service out there, hmm?
      CobraA1
  • RE: Dear Acer: Your cloud strategy way late, way me-too

    "and a proprietary cloud service, which is a bit of a head scratcher."

    Eh, yuck. No. Just no. The last thing we need today is fragmented OEM specific "clouds."

    I have a custom built PC, an iPhone, and an HP netbook. If, say, HP decided to do this as well, it would be useless because my main PC is non-OEM and my phone is Apple.

    "Why would you put your docs on AcerCloud when other services Box, DropBox and Evernote can work on whatever device you have?"

    Agreed. Dropbox works on all of them, Evernote works on all of them, Google mail/calendar works on all of them, and Toodledo (a TODO list app) works at all of them.

    We have solutions that work on everything - there's no point in using something specific to an OEM at this point.
    CobraA1
  • RE: Dear Acer: Your cloud strategy way late, way me-too

    Acer Cloud, Amazon and iCloud are great services.
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    www.2x.com

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    virthddman