Dell struggles as corporate post PC era looms: Is Windows 8 the savior?
Summary: Dell execs had an elephant in the room as they fielded questions about the company's first quarter earnings. The elephant? Apple's iPad, tablets and smartphones.
The corporate post-PC era may be arriving and Dell isn't happy about it. The wild card is whether Windows 8 saves the day for Dell.
Dell executives---CEO Michael Dell, CFO Brian Gladden and Chief Commercial Officer Steve Felice---had an elephant in the room as they fielded questions about the company's first quarter earnings. The elephant? Apple's iPad, tablets and smartphones.
Felice set the scene:
We are also seeing some IT spending prioritize to purchase other mobile devices. Now this is mostly a consumer dynamic that there is clearly some impact in areas of commercial as well.
In other words, the commercial PC upgrade cycle is skewing toward other devices.
Meanwhile, Dell is maintaining price discipline and walking away from PC deals that don't make profit sense. As a result, Dell's PC sales are taking a hit.
Gladden was asked whether the PC market is evolving away from the company's strategy. He said.
The growth in the PC market has clearly been lower than what we would have expected a couple of years ago. Clearly some of that is alternative mobile devices that I would argue is a relatively new dynamic affecting the business. There are still opportunities for us to find growth year. We see it as an attractive business.
Felice said there are multiple commercial PC wrinkles, but the business remains healthy.
In talking to the commercial customers, we still don't see in even the midterm any material change in their strategies. Other than maybe virtual desktops.
The big question is whether Windows 8 can save the day. CEO Dell said:
We are totally lined up around the launch of Windows 8. Corporations are still adopting Windows 7 so we don’t think there’s going to be a massive adoption of Windows 8 by corporations early on. Certainly the addition of touch capability into Windows 8 will be welcome.
How welcome? Certainly Windows 8 may save Dell's consumer business a bit. Dell added:
We think that the touch screen products will certainly cost more. They are more in the price points and price bands that we tend to operate in. We will have the full complement of products around the time of Windows 8. Unlike other Windows transitions, you generally are going to need a new PC whether it is a tablet or notebook with touch or some derivative hybrid. The product refresh cycle associated with this release of Windows is likely to be very different from other releases, but it is hard to know exactly what it looks like.
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Talkback
You guys really have to stop...
Tablets vs PCs
Nonsense
The problem with your point
Tablets won't replace PC's for lots of business users at least 50% or more. That said our entire sales team dropped their laptops last year for iPad's because we use salesforce.com. They carry an iPhone and a iPad. They had Dell laptops for years.
I see iPad's used a lot, from people on retail sales floors looking up data, to my Honda dealer which uses them to check my car in when I take it in for service.
To ignore their penetration is ignorant. Again they won't replace PC's for many but they are doing it for some. Those that a PC was the only choice at the time, but not the best one.
Tablets vs PCs
Yes, I have an iPad, and I like it, but for my real work, my dual monitor high end DELL is all that I use.
I'm so sick of this post PC era talk!!!
Corporate America is not switching to i-anything anytime soon
You miss rhe point...
"Sent from my iPad"
bobjones. Shiva is not missing the point
Apparently your corp isn't ordering enough Dells...
Apparently your "very large global corporation" isn't very large or Dell wouldn't be struggling...
Fight that change!!! Don't embrace it!!! You go girl!!!
This 400+ workstation entity is abandoning PCs...
Ah no.
What computing power are you talking about? An IDE? Or how about rendering some video? I thought not. Or maybe you thought you could do that 'in the cloud'?
Neither are SMB's
FWIW - we have tested our DOS-based LOB app with W8 running on the W500. With a wireless mouse and keyboard, and a 22" HDMI monitor, the W500 does everything our W7 towers can do. But, we can pull the tablet from it's keyboard dock and go into a meeting. We have Office 2010 installed on the W500 and can do a PowerPoint presentation in the meeting. It has Outlook 2010 installed using an Exchange 2010 account. We can enter tasks, new appointments/meetings in Outlook. We can take notes in OneNote. We can wirelessly print from the conference room to our big Lanier MFP located in our copier/printer/plotter room. We can scan some documents using the Xerox MFP located just outside the conference room and have the scans wirelessly pop up in PDFXChange Viewer running on the W500. Once the meeting is finished, we take the W500 back to our desk and plug it back in it's keyboard/dock and its a normal workstation again. Back in it's dock, I Remote Desktop into one of our W2008 servers and add a new user. Then I Remote Desktop into our Exchange Server and do a little system maintenance. I'm done with the Windows servers. Next, I fire up the No Machines NX Client for Windows and log into my Fedora Core 12 server for some maintenance. Done with that I answer some email in Outlook. Update some system documentation in Word 2010. This documentation resides on a networked share. When done for the day I pack up the W500 with dock/keyboard and mouse only and head home. At 9 at night I VPN to the office and Remote Desktop to a W7 workstation that needs some software updated. Try that with an iPad.
If Dell can produce a tablet like the W500 in the same price range, they should be able to sell a ton of the devices. If they can make a tablet like the W500 that can dock to the back of a flat panel monitor to provide a full desktop experience they'd create a new market. I don't think any one OS can be Dell's savior....they're going to have to figure that out on their own.
RE: You miss the point
You can talk about the cloud offloading computing all you want and if you want to put your trust in that then by all means. Many may still want to do their work offline on a computer where they can run programs in multiple windows and not have to work on a 10" or smaller screen.
Useless Bluetooth on iPads and iPhones
Portable device - bluetooth useless. It doesn't JUST WORK like all other bluetooth devices in the last 15 years.
and
The consumer market has been larger in terms of sales since 2003 for computers. Apple is laser focused on the consumer market. Their Enterprise offerings are a joke.....but I think they know that and don't care.
@bobjones2007 If I hear the word "cloud" again...
The cloud (undefined and vague) is not the magical beast that is going to fix all of technologies woes. The latency over the internet is not going to change to light speed overnight, and unless we start breaking out some sci-fi technology, "the cloud" (ugh) is ALWAYS going to be slower than copper and silicon within micrometers of each other.
@Bobjones
YOU miss the point, Bob
Touch is not a replacement for all forms of human-computer interaction that exist on desktops today either. Not everything can be done efficiently with "touch only" devices with no tactile feedback. For example, I wouldn't have bothered to have typed this response on a clunky iPad UI. But, since I have a real, physical keyboard, with real, tactile feedback, I can type rapidly with minimal error and minimal effort compared to what I could do on a flat, glass surface, so it's worth my time to type it up on a desktop, but not on a touch screen.
BTW, I have experience on touch keyboards on tablets and I hate them there too.
"Sent from my 3.2Ghz Quad-Core, 12GB RAM, 5TB HD, 30mb hard wired networked, 32 inch 2560x1600 desktop"
Missing a couple factors ...
I need a PC. I do real work. But I also know that not everyone is me - and not everyone is you. My guess is that you guys will need PC's forever. That isn't necessarily true for everyone. What is unknown is where that lands as a percentage. Is it 25% of today's PC users that can be satisfied with tablet devices or tablets-as-thin-clients? Is it 50%? Is it more? No one knows since we are just at the dawn of this era. HP bet badly on cloud a couple years ago and spent two years in hustle-mode recovering. You can bet that HP and Dell are watching the tablet wars wishing they had something at play. The TouchPad was cool, and if it had been first, they might have had something interesting. Instead, both Apple and Google had entrenched market share by the time it hit stores and it ended in disaster. Is Windows 8 the answer? If HP and Dell are to play in that form factor, they best hope so. Windows Phone 7 is cool, but no one is buying. See TouchPad and WebOS, right? There's a LOT of subtlety that goes into these small platforms and without the right mix, a product is DOA. Samsung is "getting it." Apple is "getting it." If you are anyone else, well, good luck ...
What is this "real work" that you do?
I am stunned at some of the comments on this article. Substitute OS360 for Windows in this conversation and it could be taking place in 1985.