Demand for 13-in. Apple MacBook Pro outpacing supply

Demand for 13-in. Apple MacBook Pro outpacing supply

Summary: Apple is reportedly having difficulty keeping units of its newly-anointed 13-in. MacBook Pro laptop computer in stock as it enters the middle of the back-to-school buying season.


Apple is reportedly having difficulty keeping units of its newly-anointed 13-in. MacBook Pro laptop computer in stock as it enters the middle of the back-to-school buying season.

In a note to clients on Tuesday, Piper Jaffray analyst Gene Munster noted that the online Apple Store is, for the moment, reflecting lead times of seven to 10 business days for the faster, 2.53GHz 13-inch Macbook Pro model.

(The 2.53GHz model starts at $1,499. The other 13-inch Pro has a 2.26GHz Intel Core 2 Duo processor and starts at $1,199.)

This is the most extensive delay for the company's 13-inch notebooks in history, Munster wrote.

On ZDNet Reviews:

Munster, who regularly tracks lead times for Apple products, wrote that he had to look back more than two years into his records to find comparable delays -- and even then, what he found only spanned five to seven business days.

The entry-level 15-inch MacBook Pro, which also uses the 2.53GHz processor, also reflects delays.

Munster wrote that he placed calls to 10 Apple retail stores and found that seven of them were short at least one of the two 13-inch models.

"We see this as a sign that demand is outpacing the company's build expectations, and it may take several weeks to reach a supply demand equilibrium," Munster wrote.

Why the shortage? Simple: Apple's recent release of the notebooks, which are an update to the first aluminum unibody models released in 2008, coincides with its annual back-to-school promotion that offers students a free iPod touch with the purchase of a new Mac.

Combine the excitement over newer, cheaper MacBook Pro computers with students and graduates in need of them -- plus an iPod touch -- and you've got a potent new consumer base that otherwise might not have sprung for a new (Apple) computer.

Munster also provided insight into iPhone 3G S sales, which he confirms may be selling ahead of Apple's expectations, meeting (or beating) iPhone 3G launch sales in just eight countries, compared to the iPhone 3G's 21 nations.

Munster writes:

"While Apple has indicated the 3GS launch was as good as the 3G launch a year earlier (both reached 1m units), AT&T has indicated that the June 2009 launch was its best-ever retail sales day and the largest order day in history and (i.e. an improvement from the iPhone 3G)."

Munster wrote that he is confident that Apple will report sales of 2.2 million Mac systems for the June quarter when it announces results later this month. That compares to almost 2.5 million Macs sold during the same quarter one year ago.

Topics: iPhone, Apple, Enterprise Software, Hardware, Laptops, Mobility, Smartphones

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Mine arrived yesterday

    Ordered it on 6/30 and it came yesterday.

    The "free" iPod touch arrived on Friday - I had it engraved:

    "Enjoy your wonderful Apple Stuff

    Love, Non-Zealot"
    • LOL!

      That's funny!

      Fortunately we don't get any insight into his Zune engravings. :D
      Kid Icarus-21097050858087920245213802267493
  • Design professionals should look before they leap
    • His outcry will be buried by the echo chamber

      That was a very interesting read. What do you expect from Apple? They have had a long history of obfuscation and hyperbole, yet mindless drones bite, hook, line and sinker. Apple doesn't even mention the CPU model on their spec sheet - other than a GHz speed. Anybody with a technical bent should know by now that there are many things nowadays to consider for a CPU than just a GHz number - like virtualization support, L2 cache, architecture (45nm vs. 60nm, etc.)

      The Internet echo chamber of fawning review sites do not question Apple, and mindless drones get bilked by paying hundreds more for the same hardware. Even Mac afficianados like Leo Laporte, Andy Ihnatko, Scott Bourne, Alex Lindsay, etc. who can't stop singing praises of how Apple is the only solution for 'the creative professional' can't seem bothered to look beyond the shiny package.
      • Well, maybe because he's a pedantic ass

        Unless he's taking a magnifying glass to his display, he's not going to
        notice the dithering.

        What does he think his high-end print jobs do? Continuous tone output?
        • You do have to wonder...

          You do have to wonder if you would even be able to notice the difference on such a small display.

          I would agree that on a HUGE 30" display you could probably notice the color difference, but would you really be able to notice on a small 13" display ...and if so, how much?

          Pedantic? Yes.
          Mycah Mason
  • That is what happens when you set your

    manufacturing limits artificially low.
  • The Mac haters

    ...must be absolutely beside themselves, because obviously they aren't being listened to.
  • bye bye Dell

    Dell's poor customer service and bad product(s) [M1330], are pushing their market-share to included
  • SCAM!

    They only made 100!

  • RE: Demand for 13-in. Apple MacBook Pro outpacing supply

    This just goes to show when Apple listens to customers and
    builds products with features and hardware customers
    demand they are rewarded.

    Maybe, just maybe Apple doesn't know what's best for its
    customers. Customers know what's best for them!

    One can only hope they've learned a lesson from this exercise.
  • RE: Demand for 13-in. Apple MacBook Pro outpacing supply

    fysskg,good post!