EMI: DRM assassin

EMI: DRM assassin

Summary: When the obituary of digital rights management (DRM) software is written music label EMI is going to get a fairly meaty chapter.First, EMI delivers its catalog DRM-free on iTunes.

SHARE:
2

When the obituary of digital rights management (DRM) software is written music label EMI is going to get a fairly meaty chapter.

First, EMI delivers its catalog DRM-free on iTunes. And now it's counting YouTube as a dance partner. In the music industry, EMI is the equivalent of scab that just won't go along with the union. EMI can make DRM a thing of the past--all it has to do now is show its financial results won't crater.

As for the YouTube deal, EMI says in a statement that it will give YouTube users "unprecedented access to authorized videos and recordings from EMI Music artists, including those featured in user generated content."

YouTube now notes that all four major music labels are now official YouTube partners. YouTube gets all of the EMI's music videos. EMI says its artists will be "fairly compensated" and will explore "innovative business models." A few details on these models, however, were sorely lacking. EMI and YouTube also have an agreement to work on business models that will protect copyright.

The companies said:

"EMI Music will use YouTube’s industry-leading content management tools which feature a content identification and reporting system that will help EMI track and monetize its content and compensate its artists. YouTube’s content management tools also give EMI Music the ability to request the removal of EMI’s copyrighted content from YouTube."

With EMI teaming up with a bunch of music sites on DRM-free music it's likely to force the hand of other labels. Give it a quarter or two and DRM will be a thing of the past--at least for music.

Topic: Social Enterprise

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

2 comments
Log in or register to join the discussion
  • I hope you are right

    My gut tells me that you are 100% correct that EMI is leading a frontal assault on DRM, and it will make DRM a sad memory.
    cyngaines
  • Par for the course..... part of the circle

    Industrialists take technological
    advancements and wrap them with
    restrictive trickery to extort from the
    public.
    The public, ignorant of new technology,
    eats it up. Then, as they slowly begin
    to realize they are being robbed, start
    boycotting the robber barons.
    The circle being complete, back to
    normal, until the next wave of new
    technology. Then the vicious circle
    begins again.
    Meanwhile, the responsible parties have
    become filthy rich and are giggling all
    the way to the bank, while planning
    their next foray into robbery.
    Ole Man