Facebook launches new profiles: Possible threat to LinkedIn?

Facebook launches new profiles: Possible threat to LinkedIn?

Summary: Facebook on Sunday announced a new profile page that allows you to highlight friends, show off photos better and list more details about yourself, including work projects. That latter point could make Facebook a bigger threat to LinkedIn.

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Facebook on Sunday announced a new profile page that allows you to highlight friends, show off photos better and list more details about yourself, including work projects.

Whenever Facebook tweaks a profile page, there's a fair bit of hubbub. In fact, every little pixel on the page gets analyzed (and overanalyzed). This time, Facebook appears to be going for the limelight with a Mark Zuckerberg appearance on 60 Minutes.

In a blog post, Facebook outlined the changes. In a nutshell, the new profile page does the following:

  • Emphasizes pictures with a row of tagged pictures.
  • Allows you to highlight friends important to you and feature lists of pals.
  • Highlight more detailed information about yourself in a profile.

That latter point is most notable---at least from a business perspective. Check out what Facebook decided to highlight:

The profile also gives you new ways to share your interests and activities. You can list the projects you worked on at your job, classes you took in school, your favorite musicians and sports teams, and more...

In other words, Facebook will at least allow you the option to use it more as an online resume. Funny that's exactly how LinkedIn is used. If you can list your jobs, key projects and work connections on Facebook does that minimize the importance of LinkedIn? There's no ready answer to that query, but you have to wonder.

What your Facebook resume may look like:

And the LinkedIn version:

All the parts are there for Facebook to take on LinkedIn. Some folks will choose to highlight their dogs, passions etc. But a big enough chunk of Facebook's 500 million users will use the social site as a work and recruiting tool. Facebook plans to roll the new profile pages out gradually and everyone should have it by early 2011. You can upgrade by going to www.facebook.com/about/profile

Zuckerberg on 60 Minutes, Parts 1 and 2:

Topics: Social Enterprise, CXO, IT Employment

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64 comments
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  • Laughable

    LinkedIn is for serious job networking. There's no way on God's green earth I'd trust Facebook with that much personal information.
    bhartman36
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36 I agree! Facebook is for my fun, but LinkedIn is for my profession!
      biz_kid1
      • RE: Facebook launches new profiles: Possible threat to LinkedIn?

        @christinawatkins_76116@...
        Absolutely so! Facebook is to express yourself,to inform the people about something interesting \terrible\new. But LinkedIn is LinkedIn,it can't be replaced,I believe. Perhaps,this is most trustworthy social network ever exists,I think.Most of the recruiters will contact you via LinkedIn,not via Facebook. I do not think it will succeed as much as they wish
        Maria Davidenko
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36 agreed. There is no work stuff on my Facebook and no fun stuff on my LinkedIn.
      dowlingm
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36 Absolutely, IMHO Facebook is run by someone who doesn't believe in privacy and security, therefore it is untrustworthy as a place to store sensitive information or to interact with other business professionals.
      fireyouritguys
      • RE: Facebook launches new profiles: Possible threat to LinkedIn?

        @fireyouritguys Exactly what I was going to say.
        MikeR666
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36 Agreed - like someone else on here said Facebook is for fun, LinkedIn is for business.
      athynz
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36 Right on.. LinkedIN is serious.. Facebook is for clowning about
      TedKraan
      • RE: Facebook launches new profiles: Possible threat to LinkedIn?

        @TedKraan I agree with you all except that I don't trust Facebook with my fun time information either. As far as I'm concerned, Facebook is trying to drag online privacy down to a level at which it can function the way it wants to, and we no longer care what happens to our personal information. I'm not going there, with work data or personal fun time data. I'm sticking with services that respect my desire to decide for myself who does and doesn't have ready access to what I chose to share.
        Trep Ford
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36 - Agreed. I invite family & friends to Facebook & colleagues and professional contacts on LinkedIn. There's no reason I'd want professional contacts to know I changed my avatar on Mustache Month nor my former CIO to see that I was tagged in a photo from 20 years ago from my college roommate.
      mpinter
    • RE: Facebook launches new profiles: Possible threat to LinkedIn?

      @bhartman36
      Totally agree. More is in this case definitely not better.
      dcdereus
  • Trust facebook?

    With their history of repeated, consistent privacy violations, one must be incredibly clueless to trust facebook with this sort of information. Yes, it's fine for personal stuff, but to use facebook for your career in place of linked-in is just asking for trouble. Two months down the line when they change their privacy policies yet again, you'll find all your information open to the public, as it happened many times before.
    kraterz
    • Why one or the other...

      when you can use both? I don't understand people who complain that Facebook offers up too much private information. Fill in what you'd be ok with being made public knowledge. Don't fill in what you aren't comfortable with being made public knowledge. It's no different than your corporate website...you put whatever information you want made public in there and leave out what you don't want made public. Is that really too difficult a concept to grasp?
      jasonp9
      • RE: Facebook launches new profiles: Possible threat to LinkedIn?

        @jasonp@...
        Couldn't agree more. Thanks for sharing a sane perspective.
        Real World
  • Thanks but no thanks

    The reason linkedin works is because there are not millions of junk profiles on it. Business people would be wise to continue to use Linkedin as a source of networking and leave facebook for entertainment
    DS-Solutions
    • thanks but ....

      @DS-Solutions:

      You don't look too hard, then. Many are just the basic info with the standard "new opportunities" and "new projects" defaults.

      How many people you really know that have been found/found a job there?
      nottheusual1
      • RE: Facebook launches new profiles: Possible threat to LinkedIn?

        @nottheusual1 - recruiters have contacted me numerous time for opportunities on LinkedIn- and many of my colleagues have found employment from LinkedIn. The major difference is they show your business relationships, who you have worked for, with and who is affiliated to you.

        Ask most recruiters what they use to find candidates and you will find they say LinkedIn - not Facebook - maybe you should do some research before you decide to speak your ignorance out of turn.
        DS-Solutions
      • You're doing it wrong...

        @nottheusual1<br><br>Linkedin is not Monster.com, it is Not a resume job search site. It is a career management and business network site. You don't wait until you need a job to go sign up on Linkedin. You join, and manage your career through it, over time. I joined when it was still in private beta (ie. before Facebook existed). It has, by far, been the most directly beneficial website, as far as any online career tool goes. As for solicitations, I am contacted by recruiters at least once a week, either looking to poach me from my current job, or inquiring about referrals for candidates to another position.<br><br>As for Linkedin vs Facebook...<br><br>Reid Hoffman, founder of Linkedin, has hedged his bets well. He was also the first angel investor in Facebook, together with Peter Thiel. I'm pretty sure Reid still has a stake in Facebook. So he wins either way... He was also an investor in Friendster. He's one of the most prominent investors in the social-networking space.<br><br><a href="http://www.linkedin.com/profile/view?id=3255497">Chris Grayson - Linkedin</a>
        ChrisGnyc
  • RE: Facebook launches new profiles: Possible threat to LinkedIn?

    You can use them concurrently as linkedin is lacking in personal appeal and Facebook is more sociable than linkedin where it's more professional...just browsed through some profiles on LinkedIn some people still don't use the full features of it
    DavidLeeBiz
  • Different markets

    I can't seriously see anyone using Facebook in the way that they use LinkedIn - they are aimed at two different markets. I would not like to have my business and career details mingling with photos of Aunty Mavis' cat playing with her knitting.
    jgaskell