Facebook's Zuckerberg: Social is here to stay; "Get on the bus"

Facebook's Zuckerberg: Social is here to stay; "Get on the bus"

Summary: In the physical world, what's mine is mine but in the online social world - namely Facebook - the rules of ownership are a bit more blurry.The final sit-down chat of the day at the Web 2.


In the physical world, what's mine is mine but in the online social world - namely Facebook - the rules of ownership are a bit more blurry.

The final sit-down chat of the day at the Web 2.0 Summit in San Francisco featured Facebook CEO Mark Zuckerberg, who started his session by replaying yesterday's announcement around Facebook Messages.

But the topics of conversation quickly moved forward, with discussions around where social is going. Zcukerberg, of course, sees the social graph growing over time. His take: over the next five years, almost every product vertical is going to be social, "Get on the bus," he said, speaking to naysayers who are resisting.

Facebook is growing and the rise in mobile usage is driving it even more. And its users are faithful - with more than 50 percent of the more than 500 million users checking in daily.

There was an interesting question offered to Zuckerberg, however, about some privacy issues. It seems that Facebook seems to operate under the practice of asking for forgiveness instead of permission. Zuckerberg didn't answer the question directly but did note that Facebook has a number of debates internally on the topic.

Take, for example, the co-ownership of photos among friends. If it's my photo, I own it. But if you're tagged in it, don't you have certain rights to it, as well. That's one of the grey areas.

Zuckerberg said the company is trying to give users control but also suggested that, through a two-way, bi-directional relationship, that "friends" have certain rights to each others data. Then wouldn't that also suggest email addresses, which Facebook won't allow to be exported?

He admits that there are some unresolved issues in the industry and that Facebook is trying to come up with solutions and propose them. The question that followed suggested that, with Washington taking interest in the business and its privacy policies, Facebook can't just tell lawmakers that they're still trying to figure them out.

During the conversation, it was suggested that Internet companies should push the boundaries and force lawmakers and regulators to discuss and debate the topics in front of them before they set rules and hold back innovation.

That's not a bad idea.

As the CEO, he has definitely made mistakes, he said, and has had to ask for forgiveness. The Facebook story, he said, is a great example of how building a product that people love will allow you to make some mistakes. If they love it, they stick with you - and that's clearly what's happened with Facebook.

Finally, one of his closing thoughts was about moving fast and being bold, open to taking risks, as a way of staying innovative and fresh. One thought that stayed with me - and should be remembered by start-ups out there.

He noted that technology companies are different from other companies that scale. Coca-Cola, for example, gets bigger as it grows from both a business and financial perspective. Tech companies, though, tend to get slower as they get bigger and, before you know it, they're being threatened and replaced by smaller companies that are more versatile.

Somewhere out there, there's a creative entrepreneur who is rethinking and building the whole experience from scratch. Some incumbents are versatile enough to adjust their businesses and survive while others may not.

A video clip from this conversation will be available later this week. We’ll embed it when the conference organizers release it. A livestream of the events is being made available by conference organizers.

More Conversations from Web 2.0 Summit:

Topics: CXO, Browser, Social Enterprise

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  • There is nothing "social" about stealing personal information

    You have to give credit to Mr. Dushbag for figuring out a legal way to steal personal information & photos and selling them to the highest bidder.
    • RE: Facebook's Zuckerberg: Social is here to stay;

      Here have what you need!

      It's very good!
  • RE: Facebook's Zuckerberg: Social is here to stay;

    I really doubt Facebook can be used as a primary email. It isnt here to stay for all those who are concerned about their privacy. This seems like just another way to obtain and sell more user data. I am too tired of these privacy concerns and will be switching to a safer social networking platform such as MyCube or Diaspora as soon as they launch.
  • RE: Facebook's Zuckerberg: Social is here to stay;

    They announce the launch of their new "email/IM" service to the public in a big fan fare, and yet on the sly, they launch Instant Personalisation which releases our private info onto the web. nice one! NOT!
  • Remember when TV ads had "AOL keyword..." at the bottom?

    Someone needs to give the Zuckster a lesson in technology history. Once upon a time AOL was Facebook. Everyone used it, every VC wanted a part of it, it "merged" with the venerable media legend Time Warner AND got top billing, then it got spun off for a tax write-off and became an industry punchline. At some point five or eight yeas from now, people will look back at the technology cliche that is Facebook and wonder at the fact that [i]it[/i] had a fair percentage of the world's population in total accounts.

    So, yeah Mark-social is here to stay, it [i]always[/i] has been, it's [b]you[/b] that's got a "sell by" date.
    • RE: Facebook's Zuckerberg: Social is here to stay;

      @matthew_maurice Kids today have no time for history - the history books are longer than 140 characters.

      Gordon Gekko once said "Money itself isn't lost or made, it's simply transferred from one perception to another." In this, Matthew, you're right on and it appears Mr. Zuckerberg is hustling to handle as much of the money as he can during his window of opportunity before time moves on to the next thing.
      Non-techie Talk
      • Get out the popcorn.


        History replay coming up, featuring AOL 2.0.
        Lester Young
  • What is with the fascination of social networking sites?

    I've never understood the fascination with such sites. Anyone who cares what I'm doing in my life already knows by virtue of being in my life outside of some social networking site.
  • RE: Facebook's Zuckerberg: Social is here to stay;

    funny how ownership is blurry to those with a sense of online entitlement (remember napster?). If you didn't create it or buy it, then you don't own it. IF friends are going to claim ownership because they were "simply there" when the creation happened, then why aren't we paying Mr. Gore for inventing the internet? Geesh, give the man his due? And for that matter, since we're all creating content on FB, we all are stakeholders so give me my quarterly profits now!
  • Sorry, Zukerberg

    We currently block all access to your totally worthless site, and plan to continue blocking it for the foreseeable future. People can pursue their narcissistic pleasures on their own time.
  • Get on the bus?

    Ridiculous statement as the bus is not going where I want to go.
  • RE: Facebook's Zuckerberg: Social is here to stay;

    I honestly can't believe what a success facebook has become and to be honest I'm currently in the camp that thinks it's due to a complete lack of realistic alternative. I can't say I like the idea of a facebook email because I don't like the idea of facebook one day deciding that all my email should be public, besides if another realistic alternative comes along it's going to be that much more of a pain to delete my facebook... and I look forward to that day with an eager anticipation!

    In short I agree that social is he to stay but I don't agree with facebooks definition of social and I don't think facebook is here to stay.
  • It's funny Zucker brought up "the bus"...

    considering how many users have been thrown under it (and will continue to be thrown under).

    No thanks, kiddo.
    • RE: Facebook's Zuckerberg: Social is here to stay;


  • RE: Facebook's Zuckerberg: Social is here to stay;

    Get on the bus?? No thank you! I'd rather walk!
  • Again with the Attitude

    Why does this man think that he gets to ignore the rules.
    What ever happened to 'say what you mean. mean what you say'. He makes the rules and then breaks them, and all we get is 'I'm sorry'. Over and over.

    I'm waiting for the day when one of the 'accidental' holes in his system gets a minor attacked and murdered by a pedophile. I don't think 'I'm sorry' is going to be sufficient to stop an enraged father from planting a baseball bat upside his head.
  • RE: Facebook's Zuckerberg: Social is here to stay;

    Is this guy saying the same sorta thing like the guy who offered the Kool Aid? I do not think they ended very well for a few people.
    Parttime Geek
  • RE: Facebook's Zuckerberg: Social is here to stay;

    Social is here to stay? Sure, social is, but Zuck's and Facebook's future are not so secure.
  • RE: Facebook's Zuckerberg: Social is here to stay;

    Setup facebook Email http://goo.gl/28YJs
  • suckerberger

    All Facebook was for me and I am certain others was a way to gossip. How stupid. And aparently the idea was stolen, referencing "Dickapedia" look nder zuckerberger...or Zuckerberger. The beginnings of his NT began as a way to rate women. From my experience on there, it was a bullying party. How my page was changed from private to public, I am certain SUCKERBERGER, the antisocial geek, had something to do with it.