ie8 fix

Between the Lines

Larry Dignan, Andrew Nusca and Rachel King
Home / News & Blogs / Between the Lines

Forrester: 1 in 5 information workers tote Apple products

By | January 26, 2012, 9:38am PST

Summary: Among the information workers toting Apple devices 11 percent carry iPhones, 9 percent iPads, 8 percent Macs and 6 percent have two or more devices.

Apple is increasingly gaining enterprise IT acceptance and now 1 in 5 information workers carry Apple products, according to Forrester Research.

Forrester’s report is based on 10,000 information workers around the world and the 3,350 hardware decision makers. Forrester analyst Frank Gillett said that it was looking to gauge IT support for the Mac and iOS devices.

Among the one in five information workers that carry an Apple product the types of devices are evenly spread as 11 percent carry iPhones, 9 percent iPads, 8 percent Macs and 6 percent toting two or more Apple devices.

Among the key points:

  • 41 percent of information workers with director and above titles use Apple products.
  • 46 percent of enterprises issue Macs. That tally is up by more than half in two years.
  • 27 percent of companies support the iPad and another 31 percent plan to.

In a graphic, Forrester is summing up the anecdotal evidence that is sprouting everywhere about Apple’s enterprise mojo.

Related:

Enterprise iPhone 4S activations spike, highlight Apple’s halo effect

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

More from “Between the Lines”

Topics

Information Worker, Apple Inc., Forrester Research Inc., Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

22
Comments
Add Your Opinion

Join the conversation!

Just In

RE: Forrester: 1 in 5 information workers tote Apple products
ScorpioBlue 27th Jan
@jorjitop

+1
View in thread
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
Stephen-B Updated - 26th Jan
This is why 80%+ do not carry any iJunk devices. Windows is simply the better option. With Windows 8 there will be even better integration of all the devices one could ever need. Everything that has Windows on it will work seamlessly together. While the loser OSs will have kludges
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
jgm@... 26th Jan
@Stephen-B ZDNet would be so much more palatable if they just deleted trollbait like this (and I say this as a non-Apple user).
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
Stephen-B 26th Jan
@jgm@... the article is indeed trollbait, thus we have to point out how stupid the premise is.
  • Flagged
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
shutter@... 26th Jan
@Stephen-B "Windows is simply the better option...Every ting that has Windows on it will work seamlessly together"

chuckle =8^)
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
veggiedude 26th Jan
They obviously haven't been to the campus of Google, Facebook or Twitter where the adoption of Mac is 99.99%
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
pishaw 26th Jan
@veggiedude

And after nearly thirty years in the computer business, OS X has about an 8% market share. In another three hundred years, they'll be like Atari!
0 Votes
+ -
Sounds like a monopoly
toddybottom_z 26th Jan
@veggiedude
  • Flagged
0 Votes
+ -
Feeling left out?
ScorpioBlue 27th Jan
@toddybottom_z
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
JeveSobs 26th Jan
@Stephen-B I smoke two joints in the morning, I smoke two joints at night....
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
jorjitop 26th Jan
@Stephen-B
Windows 8 is vaporware. You can talk about it when it is generally available. iOS devices are here and now, and have been for several years already. Back in your hole.
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
ScorpioBlue 27th Jan
@jorjitop

+1
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
radleym 26th Jan
@Stephen-B 'afraid not, Sonny.
I guess vaporware is always better, right little fellow?
0 Votes
+ -
Let me be honest here. I think all this head counting stuff
James Quinn 26th Jan
has been a bit over done of late. Still i do like that IT people the "PRO's" if you will do give Apple consideration and in all likelihood their co-workers by default are made aware that yes Apple can fit into their worlds as well.

Pagan jim
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
ccrockett@... 26th Jan
A better headline might be "4 out of 5 IT Professionals do not use Apple products".
0 Votes
+ -
Yeah but that's pretty much assumed in fact I'd have thought
James Quinn 26th Jan
@ccrockett@...prior to this the numbers to be MUCH worse closer to 10% or even less. 20% for IT folk is to my way of thinking prior to this article is well HUGE.

Pagan jim
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
rhonin 26th Jan
@ccrockett@...
I would have thought it was higher with the significant decline of RIM....

On the flip side, my company is adding Android support everything due to the proliferation of these devices. By mid year it will support Android 2.x+, iOS4+, WinVista, Win7

No plans for OSX.
0 Votes
+ -
So when are we going to see the anti-MS argument do a 180?
toddybottom_z 26th Jan
I remember back when MS had 100% of the enterprise market (instead of the measly 80% they have now) and how the Apple fanbois stated that it didn't count because stupid IT "PROs" were the ones picking Windows. I wonder when we'll see that argument flip flop to "Apple must be good if the IT pros are picking it."?
0 Votes
+ -
Chicken or egg which came first?
James Quinn 26th Jan
@toddybottom_z ... Did IT "PRO's" choose MS or did IBM choose MS and the rest followed. Back in the day I worked in a shop that sold and built computers with the exception of Commodore and Apple all the rest were OEM's selling CP/M systems. IBM announced it had chosen MS and MSDos for their PC and over night I was installing DOS on those CP/M systems. The difference to me was little cause Dos was just an uptick to CP/M 64K vs 640K stuff like that not much had actually changed to me. Still the world around me was SOLD big time on MS and Dos cause well IBM bought into it so it had to be the way to go. So did business choose or did IT Pro's choose? I'd say that in board rooms across the nation/world prior to IT Pro's there was a decision made to go MS and the IT Pro's followed.

Pagan jim
0 Votes
+ -
Business is comprised of IT pros
John Zern 26th Jan
@James Quinn
so if a business chose MS, then that was because the IT pros where the ones making the choice.

People try to make it sound as though they are two separate entities, when it is the IT pros in the business that are making the decisions.

To claim that the choice to go the MS route was a board decision, and not an IT decision really does sound like an attempt to take away from MS that which they are entitled to.
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
benched42 26th Jan
@Stephen-B

At one time, yes, IT Pros all picked Windows. To restate the rest of your post, today's business uses tools that aren't traditional IT-approved tools. IT departments have found their jobs much easier if the cooperate with business interests rather than antagonize them. Ask our former CIO who made the statement, "If it isn't approved by us, you can't use it here." The CEO decided it was time to let the CIO go for thinking in the '90s box and not moving into the 21st century. Our current CEO is all about making the business tools that the enterprise needs to work in our environment work as seamlessly as possible.

Oh, and the true IT Pros are NOT platform disciples. We use whatever tool does the job best. Sometimes its Windows, sometimes its Apple, sometimes its Linux, sometimes its Unix. Take the blinders off, dude.
0 Votes
+ -
In the beginning there were no IT professionals.
James Quinn Updated - 26th Jan
@John Zern ... NO college degree's, no network admins. These things occurred over time but the desktop revolution initially had none of these. DOS was not even network capable hence Novel. The positions we talk about today gradually came into play but no the concept to go MS Dos was based or formed in the business mans mind cause IBM went into the PC business giving the business person the OK to consider a PC as a viable business tool.

Pagan jim
0 Votes
+ -
RE: Forrester: 1 in 5 information workers tote Apple products
jorjitop 26th Jan
@James Quinn
Back in the day I worked in a bank and wanted to buy a PC with CP/M and an 8086 processor. IT in head office came back with the policy that we could only buy IBM PC's. It remained that way for a decade. It was corporate America that dictated IBM, and made Microsoft.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

Blog Roll

Blog Archive

White Papers, Webcasts, & Resources
ie8 fix