Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Forrester: Email may be here to stay but it definitely needs an overhaul

By | May 27, 2010, 2:45am PDT

Summary: Love it or hate it, email is here to stay - but can next generation inboxes do something to consolidate out communications channels and make email less unruly.

Somewhere out there in the future is an online messaging, communications and collaboration nirvana - a place where I can work on documents with others, manage a conference call, check my schedule, conduct an IM chat and, yes, even manage email messages.

Until yesterday, I had always imagined the communications nirvana of the future as some sort of user interface that was free of the unruliness and ineffectiveness of email. But during a session at the Forrester IT Forum, I came to accept that email is here to stay.

Why? Forrester analyst Ted Schadler said it best: until there’s something 10 times better and 10 times cheaper, there will be no reason to switch to something else. And so far, nothing else comes close. Email is universal, a powerful tool that’s familiar, adaptable and powerful. Consider that, through email, you can instantly communicate with others no matter where they are on the planet, not to mention transmitting images, documents or any other digital file just by clicking send.

OK, so it’s powerful - but it’s also inefficient, unruly, cumbersome and in serious need of a complete overhaul. And that’s just from the user’s perspective. On the IT side of things, email is also a malware magnet, a drain on resources and a governance headache.

Email may be here to stay but the folks in the audience at the Forrester session had some visions of their own for managing email in the future. One guy suggested that, over time, an inbox might be able to learn from the user’s interactions with messages. Some messages get deleted without being opened. Others are opened, read and replied to as soon as they arrive. Others are read hours or days later. If the inbox could “hold” emails that aren’t important enough for immediate attention and provide a log of those that were kept out of the inbox at the end of the day, imagine how much more efficient the inbox might be.

Schadler talked about the efforts that are underway to tackle this e-mail issue - from add-ons such as Xobni or Gist to a modern-day update for Outlook and Notes, as well as complete rethinks such as IBM’s Project Vulcan.

Of course, Schadler also brought up Google Wave - a conversation about re-inventing e-mail wouldn’t be complete without it. Google’s decision to release Wave as a platform, instead of a product, was both a curse and a blessing. On one hand, Wave generated a lot of instant interest but quickly fell off the radar because it was so confusing and incomplete. On the other hand, Wave has gone through some changes including the creation of some templates to show the sort of open-source flexibility it has when it comes to creating a true communications experience.

Wave has potential but it’s missing one thing - and I can’t believe I’m actually pointing it out. It doesn’t integrate with email. And, now that I’ve come to realize that email is here to stay, I can also accept that my communications nirvana will need an element of email to it - a smarter form of email, hopefully.

What do you think? Is there life without email? Share your thoughts about what an email/communications nirvana might look like in the talkbacks.

Previous coverage: Forrester’s IT Forum: Are today’s CIOs reacting to or participating in business strategy discussions?

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

Talkback Most Recent of 22 Talkback(s)

  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    For me no conversation about email is complete without asking the question why we use email. Personally I use it as a sort of repository ? a place where I can quickly search for and retrieve important messages and documents. I think email could be replaced, at least in enterprise, with more constructive use of intranets, extranets, and IM. This takes me back to why we use email. At work email is a tool communicate receiving an email normally triggers an action that needs to happen in another programme or activity away from the PC. One of my main gripes is that email lacks a sense of presence ? something that IM and even Google Wave addresses. When someone sends me an email they don?t know if I am there to receive it. I think it would be far more effective to have a service that had features similar to Yammer or Twitter, in conjunction with a secure IM platform and a well structured intranet for document storage. I look forward to the day I no longer need to clear my inbox after a few hours away from desk or after a week?s holiday.
    ZDNet Gravatar
    Flagrant
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    @Flagrant
    > as a sort of repository...
    I agree with this statement. I use is as a log that I can go back to and determine what was going on with each person or project at any point in time. With message rules I can categorize incoming mail so inbox clutter is managable. If I had a wish it would be that email from all email clients would look the same...
    ZDNet Gravatar
    sinkingsand
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    @Flagrant isn't that kind of the point of email?
    for some one to be able to send you info any time, withouth
    worry if you are there or not. just like regular mail but faster,more efficient and cheaper (deliver in less then an hour anywhere in the world, send any kind of information that either already digital or can be easyly digitised, and not extra cost uch as envelopes/ stamps etk.)

    save time, save paper, save other resurces that exist now with regular mail.

    if you need an imidiate contact with some one,there is IM, twitter and other such serviecs, OR OMG plain simple old PHONE!!!!
    ZDNet Gravatar
    vl1969
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    @vl1969 Agreed. However in my experience many of my colleagues tend to print off a great number of the emails they receive. I always urge people to call me for urgent issues. The point I was trying to make is that all too often people assume that a message sent is a message received and understood. Email, in my opinion, is a poor substitute for old fashion voice.
    ZDNet Gravatar
    Flagrant
    1st Jun 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    @Flagrant

    I believe Exchange with Outlook has offered "Read Receipt" for at least 6 years.
    ZDNet Gravatar
    MobileAdmin
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    @MobileAdmin True. but I am pretty sure that I can block that feature on the receiving side. And to my point above a message read is not necessarily a message understood. I think you have better chance of confirming that via other methods such as voice or IM.
    ZDNet Gravatar
    Flagrant
    1st Jun 2010
  • RE: Google Wave
    I actually think the mistake Google made with wave was in launching it as a seperate entity from email. To follow the meme of the article, it's not ten times better or ten times cheaper than GMail, so why would users want to split those conversations across two platforms / applications. If Google had launched Wave as a new aspect of GMail I'm sure it would have been taken up a lot quicker as I think the general UI is better than GMails.

    With Communication Server, Exchange and Sharepoint I think Microsoft have got the base technology to advance email, at least in the enterprise, and their Wave 14 theme of "it works better together" might indicate the beginning of a strategy in that direction, but you have to worry about Microsoft's ability to execute on these ideas.
    ZDNet Gravatar
    Tom-Tech
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    There was no mention about SPAM, the unwanted crap that floods the inbox. Ironically, I get spam from myself- spoofed email that I do not send or authorize anyone to use. This is a festering sore that needs to be addressed to give relief from SPAM.

    I use email for a few reasons, one is a way to document statements in case of confusion later, another is to have a soft record that is searchable for information. It helps to have information that I can forward to someone saved in sub folders below the inbox. The sent mail is helpful for the same reason.
    ZDNet Gravatar
    sboverie@...
    27th May 2010
  • Bare minimum, email is clear text. That must be addressed.
    GnuPG encrypted signed certificates will protect privacy and close down the sender email address--thus no more spam.
    ZDNet Gravatar
    Dietrich T. Schmitz, ~ Your Linux Advocate
    27th May 2010
  • Email overhaul
    Spam will be the death of email. One of the blessings of texting and even faceboom messaging is that there is very little spam. Apparently, the texting blocks and the fact that someone is having to pay to send texts and that a massive number of texts would be a massive cost makes text spam prohibitive. Also, I don't think ISP's are doing much about preventing spam. How hard is it to monitor the gateway and see a user that normally only sends 10 or so a day jump to 50000 an hour and speculate that something is wrong and throttle that account until they are disinfected?

    That is what is wrong with email- too easy and to cheap to spoof tens of thousands of addresses where texts are finite and users pay a cost, thus helping ensure that text spam isn't there and you can block who you don't know for good.
    ZDNet Gravatar
    david@...
    27th May 2010
  • ZDNet Gravatar
    ogaobi
    27th May 2010
  • Until the day when theses free email providers
    Until the day when theses free email providers,and sites like this one make everyone sign-up with there ISP email address spam,malware,viruses will never end. Get caught sending maleware,viruses from your ISPs email you loose the right and privilege of the internet. Stop playing games and catch the criminals.
    The biggest reason people use free email providers is because we have learned we cant trust any company,not even zdnet because of them spamming us to death and then selling our emails addresses. so what if our free email address gets all the spam
    ZDNet Gravatar
    Stan57
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    E-Mail was invented because a brilliant Stanford student was so blasted out of his mind he couldn't get up to deliver a paper to his Professor. He then wrote the entire package of software we now use, e-mail, ftp, lots of stuff.

    The original documentation was amusing, to say the least!
    ZDNet Gravatar
    tburzio
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    My boss hates email. He says to me: Why do you email me when we sit next to each other?
    1 Half the time he is not in the office. The other half the time I am not there.
    One solution: I do have bits of paper noting all the things I have to say to him.
    2 When he is in the office he is on the ?phone. Sometimes on two ?phones. Yes, he has 2 ears.
    Solutions: call him on one (or both) of the ?phones! Leave voicemail messages (he does not always reply)
    SMS him (ditto).
    3 When he is not on the ?phone he is in meetings.
    Solution: leave bits of paper on his desk. Leave voicemail. SMS.
    Oh, how I love email!
    BTW, hotmail does check how many senders one is emailing. One of my email lists got too large. Yes, and I have received spam from my (spoofed) self, as well as from a good friend.
    ZDNet Gravatar
    yeoman
    27th May 2010
  • RE: Forrester: Email may be here to stay but it definitely needs an overhaul
    That's all fine, but it doesn't solve the core problem. Email is still used as a single tool for each individual user. There is no collaboration on emails. That's where the problem is. We collaborate on all sorts of things from calendars, projects, tasks, appointments, docs, filespace etc. - but still have no "collaborate mailspace".

    There is an emotional reason also - it is because people are afraid. Afraid what the person next to us will think about my reply, afraid that the boss will see it takes me 2 days on average to reply while 24 hours is the agreed limit.

    While I agree that the above mentioned tools are great and do give benefits, they will not solve this core issue. We need a collaborative mail space and the maturity to deal within in.

    http://taroby.beta.per.fm/taroby-5YA3v/
    ZDNet Gravatar
    solve-email
    27th May 2010

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