Google Enterprise narrows goals to cloud, mobile and social

Google Enterprise narrows goals to cloud, mobile and social

Summary: Predictably, Google is focusing its resources on cloud, mobile and social technologies to serve enterprise customers better in 2012.

TOPICS: Mobility, Google

Some people make new year's resolutions, while others make goals. Falling into the latter category, Google's Enterprise department list reads like a draft of everyone's list for 2011 but with more fine tuning.

With a focus on Google Apps, these goals can be narrowed down to three categories: cloud, mobile and social.

These three categories are most certainly going to be the focus for many corporations in 2012 (and beyond), so they don't seem that revolutionary, but that doesn't make them any less notable.

Thus, here's how the cloud, mobile and social technologies and trends will change the face of the following Google products, as explained by Google Enterprise president Amit Singh.

Cloud: We'll see more solutions integrated into the Apps suite (i.e. Gmail, Google Calendar, etc.), and the Goog is going to invest more in its own cloud for enabling customers to "to build scalable web apps and draw trends from huge amounts of data to make better informed decisions."

Mobile: This goal seems to fall somewhere in between social and cloud priorities, relying more on integration and improvements more than anything else.

There's no mention of the proposed Motorola Mobility acquisition here, and that will likely factor in more for the Android and consumer product teams, but perhaps we'll see something enterprise-related here later...if the deal is approved.

Nevertheless, we'll see tie-ins with the cloud here as well as some improvements on mobile apps we already know, such as the Gmail for iOS app as well as Docs for Android devices.

Social: We've already seen evidence for initiatives here as Google+ crept onto Google Apps for Business accounts, and Google+ will continue to play a strong role in Google's overall Enterprise apps strategy with regular updates and new features for promoting collaboration.


Topics: Mobility, Google

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  • Is anyone going to write about why the Los Angeles Police dropped Google

    Reading this site, one would think that Google losing one of its marquee customers never happened. How about an in-depth study on how Google Apps was unable to meet FBI' CJIS requirements and why Google is still promoting LA in the same promotional videos that specifically reference the LAPD?
    Your Non Advocate
  • RE: Google Enterprise narrows goals to cloud, mobile and social

    Till date, Google has disrupted many businesses in the mobile, advertising and media industry. Unfortunately, this has not been accompanied by radical innovation (except in their core business - advertising). So, as Google bites into enterprise productivity solutions, all of us can only hope that they *eventually* get it right. Because, with the sun shining out of the Google you-know-where, there will be CIOs that drink the browser economics koolaid without understanding the pitfalls. About time Google focussed and showed some real innovation for the enterprise - rather than hang on the good ole "If it's cheap enough, it's good enough'.