Google Farmer update goes international

Google Farmer update goes international

Summary: Google said Monday that it has launched its so-called Farmer update, a new algorithm designed to weed out low-quality content.

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TOPICS: Google
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Google said Monday that it has launched its so-called Farmer update, a new algorithm designed to weed out low-quality content.

With the international rollout, Web site owners will have a better idea of what Google's algorithm update really means for them.

As a refresher, Google launched its algorithm update a month ago. Some publishers did well. Others, like Mahalo, got whacked and announced layoffs.

Google said in a blog post that it has also incorporated user feedback:

Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.

Google claims its new algorithm is "very accurate at detecting site quality."

Here's a panel I moderated on the topic at a recent PaidContent conference.

Topic: Google

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6 comments
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  • Isn't quite fixed yet

    I hate to say this, but less than an hour ago I was searching for something and clicked on a promising link only to find one of those pages cobbled together by a machine for the sole purpose of tricking me into thinking it was about what I'd searched for. Mostly it was ads peppered with snippets from various other sites.

    I hate the guys who make those. They pollute Google and they waste my time.
    Robert Hahn
    • RE: Google Farmer update goes international

      @Robert Hahn

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      I just love to see how active Google is at updating the algorithms. I mean, seriously, we hear about this every third month or something. They are definitely doing their best to ensure that we all have a nice <strong><a href="http://brighteyesdrops.com/">bright eyes drops</a></strong> Google experience - love it!
      obitwo
  • RE: Google Farmer update goes international

    Mr Green Jeans?
    james347
    • RE: Google Farmer update goes international

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  • RE: Google Farmer update goes international

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  • RE: Google Farmer update goes international

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