Google ramps up its data portability as a weapon push
Summary: Will data portability ultimately win over consumers? Google thinks so, but it's too early to tell.
Google on Tuesday said that Google Voice users will be able to export data---call history, voice mail and the like---in its latest effort to use portability of information as a winning sales pitch.
The search giant solidified its data liberation pitch when it launched Google+ and Google Voice is just the latest product to be added to the mix. The so-called Data Liberation Front boils down to this:
The Data Liberation Front is an engineering team at Google whose singular goal is to make it easier for users to move their data in and out of Google products. We do this because we believe that you should be able to export any data that you create in (or import into) a product. We help and consult other engineering teams within Google on how to "liberate" their products.
Notice the positioning. Google goes for the open data exporting riff against Facebook, which allows you to download your information, but the process is a bit clunky. You see where this Google push is going. The company will quietly roll out new services for data backup. Google Voice today. YouTube tomorrow. Ultimately, all of your content on Google will be downloaded.
What's unclear is whether users care about data liberation, which is important when you want to leave a service. However, if you're a happily captive customer---like many folks on Facebook---Google's data portability argument will fall flat.
Indeed, I haven't heard of anyone---at least among non-techies---clamoring for a data takeout service. Clearly Google Takeout is a nice to have, but is it a death blow to other services? Probably not.
However, this data liberation effort is a good best practice to follow. If Google can get things that really matter to the average bear---notably those videos of your kids on YouTube---prepped for backup it may have a winning effort in the long run.
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Talkback
I agree with the consensus opinion
RE: Google ramps up its data portability as a weapon push
This is a very good thing for Google to do
But credit where credit is due: this is a fantastic thing for them to offer their users. Hats off to Google for this.
RE: Google ramps up its data portability as a weapon push
RE: Google ramps up its data portability as a weapon push
And thus the scared part.
But, it's better to be able to leave than not, no?
RE: Google ramps up its data portability as a weapon push
Well the way I see it is when someone cracks a Google account all they need to do now is just a few clicks and that person is owned... Literally. Good job Google! You just made it that much easier to steal ones identity... Now that you have to use all your REAL info on G- you have all you need... Instead of a user becoming aware their account may be violated and changing their password before any more damage or damage in the first place is done it is super easy to take all and browse over it on your local machine (for those who aren't stupid enough to rush to the cloud e.g. Chrome OS). Sheep... All sheep.
RE: Google ramps up its data portability as a weapon push
The real power of true Data Portability lies in its ability to extend and enhance not only existing services like Google and Facebook, but to facilitate entire ecosystems that reward innovation, value-add, and usefulness while chastising the walled gardens and private silos ? or at the very least keeping them in their place.
--Steve Repetti
Chairman, DataPortability.org
www.radwebtech.com
Google is fighting for us
RE: Google ramps up its data portability as a weapon push
You are out of your mind. Google is on Google's side.
RE: Google ramps up its data portability as a weapon push
It's not a first
And this is a great strategy. Google is simply bidding that being able to "own our data" will 1. someday be a hot legal issue 2. allows people to interoperate their data sets with other applications (that Google can then buy or learn from) 3. allows paranoid people to manually backup their own data 4. only a small fraction to move to another service or application, but only if you don't provide a better product yourself... 5. so to prevent that small fraction of users, they only need to be good... something they've been pretty good at so far, plus it gives them clear business goals : just be one step ahead of everyone else :)
By allowing people to export their data, it also allows them to make backups and to interoperate with other applications.
RE: Google ramps up its data portability as a weapon push
RE: Google ramps up its data portability as a weapon push
RE: Google ramps up its data portability as a weapon push
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