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Google reportedly launching Amazon-like cloud platform at I/O

Summary: Google is reportedly launching a cloud services platform of its own that is said to rival the likes of Microsoft and Amazon Web Services.

Rachel King

By for Between the Lines |

Google I/O is set to kickoff next Wednesday in San Francisco. Naturally, that has many people wondering what the Mountain View, Calif.-based company will be presenting.

Unlike with Apple's WWDC 2012 and Microsoft's several events this month, it's harder to predict what Google has up its sleeves. With Apple, we knew there was going to be a major focus on laptops. For Microsoft, there were plenty of whispers about a tablet.

But at Google's 3-day powwow next week, it looks like cloud might take center stage. Following the conclusion of its own cloud computing conference this week, GigaOm is reporting that Google is very likely to launch a cloud services platform of its own.

However, this would be a lot bigger and more enterprise-focused than simple Google Drive. Google is reportedly for the top spot and compete against the likes of Amazon and Microsoft. In fact, GigaOm posits that Microsoft is really in the cross-hairs because of its strong enterprise developer community.

On June 6, Microsoft got a step ahead of Google -- at least beating the Internet giant to the punch with the announcement -- with the addition of Linux to Windows Azure, bumping it up to something that better resembles Infrastructure-as-a-Service.

(That was also the same day that Oracle announce its own public cloud offering after six years in development, but no one seems to be drawing comparisons with that platform just yet.)

Thus, there is a very good chance that Google would want to get into the enterprise cloud space now and woo developers early as best they can.

Related:

Topics: Google, Amazon

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15 comments
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  • If it's just more hosted linux iaas and java appserver rehash then it wont

    compete with azure. Linux box vms are not how modern services are done anymore. Be interesting to see if this is really competitive or more VMware/Rackspace yawn stuff.
    Johnny Vegas
    Reply Vote

    • Makes no sense

      Linux box vms are not how modern services are done anymore.

      How are modern services done then?
      Why in the world would Azure start allowing Linux VMs then?
      daikon
      Reply Vote

      • Whatever happened to their APP engine

        Dropped dead already?
        LBiege
        Reply Vote

      • @Lbiege

        If your question is about Google App Engine, you would need to ask Google.
        daikon
        Reply Vote

    • I was about to say something ....

      Then I realize that it was from the Mike Cox wannabe.

      Almost got hooked by the flame-bait ...

      Sadly, Johnny ... you are no Mike Cox.
      wackoae
      Reply Vote

  • Google the "me-too" company

    NT
    wackoae
    Reply Vote

    • You-too

      You dont like Google, why?
      daikon
      Reply Vote

      • Neither like or dislike Google

        Use some Google products, stay the hell away from others.

        My comment was because that is what Google is becoming ... a "me-too" company without real innovation.
        wackoae
        Reply Vote

  • How Google Drive is faring ?

    Need to see how Google Drive is faring after its launch early this year. Google already has some similar services for developers, including Google Cloud Storage and Google App Engine, which provide data storage and a web app platform.

    - Sara
    http://www.hiredotnetprogrammers.com/
    Sara_Parker23
    Reply Vote

  • Wonder who is gonna sue google over this?

    Anyone know how google drive suit is going? Looks like Oracle lost big time over android/java. next.
    droidfromsd
    Reply Vote

  • LOL!

    Microsoft destroys and dominates Google's lame attempts at courting the enterprise. Google's products suck by comparison and their enterprise developer community pales in comparison's to Microsoft's. That's why Office spanks the hell out of that joke Google Apps, and it's why Windows utterly destroys the dismal failure that is Chromebooks and Chrome OS.

    Don't make me laugh.
    jhammackHTH
    Reply Vote

    • LOL!!

      Fanboy rant. Like micrsoft is destroyed by Android; Bing is destroyed by Google search; Zune was destroyed by iPod; Windows Me and Vista destroyed by MS itself
      Van Der
      Reply Vote

  • Time Machine...

    Set to year 2016... Google who?

    Oh, the company that found themselves on both sides of the patent license fence. Sure they'd give away entire OS's, despite obvious patent infringement, for ad revenue. Most consumers will see it as a free lunch. Patents are only valid if you are the beneficiary, such as their search algorithm. Everything else? Patents are evil. I don't see Google giving away their own patented algorithm for ad-revenue, do you?

    Here's a simple, rudimentary equation/thought experiment. How much is your time worth per hour (feel free to incorporate your employment pay)? How long will you live? How much do you value your free time? How much of your limited time on this Earth will you reflect upon as you grow older? and then,...

    How much of your time was wasted by advertising, commercials, surveys, billboards, and pop-ups? Make no mistake, time is a personal commodity. What percentage of any given TV show, youtube video, web video, is content, compared to advertising? The aggregate time spent enjoying content of media/life is lessened by advertisement. I'd argue, at this point at a rate in favor of advertising agencies over whatever the percieved value of free software/services anyone could provide. Life is too short to have ad-agencies take any percentage.

    Google has monetized your time, ... have you?
    FuzzyBunnySlippers
    Reply Vote

    • Silly rant

      "Oh, the company that found themselves on both sides of the patent license fence."

      Which company is not? Microsoft, Apple, SAP, Oracle

      "Sure they'd give away entire OS's, despite obvious patent infringement, for ad revenue."

      If you are referring to the case brought by Oracle, Google won it hands down.

      "Google has monetized your time, ... have you?'
      When you spread silly lies like this, your time is not worth anything for anyone.
      Van Der
      Reply Vote

  • Google Is Vulnerable Around "Paid" Products

    Google has yet to successfully grow a real enterprise 'paid' product. Their advertising DNA has seemingly prevented them from embedding this in their culture. If they managed to figure out how to do enterprise apps through enterprise developers on an ad rev-share model, that may be interesting. But short of a cultural revolution inside the company, a cloud IaaS biz is just another 'project'.
    Platformula1
    Reply Vote
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