Google Wallet NFC payment program, Google Offers announced

Google Wallet NFC payment program, Google Offers announced

Summary: As expected earlier this week, Google announced the Google Wallet NFC payments program as well as the Google Offers open platform at its headquarters in New York City on Thursday.

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TOPICS: Google
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As expected earlier this week, Google announced the Google Wallet NFC payments program as well as the Google Offers open platform at its headquarters in New York City on Thursday

Using both Near Field Communications and geo-targeting technologies, Google already has several partners lined up, including Sprint (as rumored), First Data, MasterCard and Citi.

In an effort to combine mobile and local commerce, Google's VP of Commerce Stephanie Tilenius said at the media event:

Google Wallet combines offers and payments at the point of sale, makes it easy for partners and third-parties to create better consumer experiences, and drives brand new shopping experiences for everyone...Your phone will be your wallet. Just tap, pay and save.

Tilenius acknowledged that "this vision will take awhile to come to fruition." A field test starts today, and Google Wallet will officially launch this summer in San Francisco and New York City first, followed by a roll-out nationwide.

Google execs asserted that 300,000 merchants are ready for the Google Wallet program, including Macy's, Walgreens, Noah's Bagels and Toys 'r' Us, among others.

As far as the actual credit cards stored in the phone, Google Wallet will support "multiple cards," including Citi's MasterCard and a Google pre-paid card that can be reloaded by any existing credit cards. Wallet will also be supported at MasterCard's PayPass terminals.

NFC is starting to become an integral feature on smartphones. At least Google and Samsung's Nexus S is ready to go. Android phones without NFC chips will be able to take advantage of at least Google Offers. Tilenius added:

By 2014, 50% of smartphones will be NFC-enabled. That's 150 million devices. For business, Google Wallet is an opportunity to offer faster and easier shopping with rewards points.

Naturally, security is going to be a huge question on the minds of consumers when it comes to paying with a mobile device - especially one that could easily be lost. Google reps cited several security features, starting with the most obvious function: the phone itself can already be locked. Additionally, to use Google Wallet, the user has to enter a four-number pin number, the credit card information is encrypted and the card itself is never fully displayed.

Despite the reassurances, It's almost certain that this discussion on mobile payment security will continue as the technology evolves.

The second big announcement of the day was Google Offers, which is essentially Google's entry into the daily deal craze. Google Offers will be delivered to inboxes daily, much like consumers already subscribe to email lists from retailers. A few of the big retail partners cited at the event included American Eagle Outfitters and Jamba Juice.

To redeem offers, buyers have two options: either tap the phone at the point of sale or show the display to a cashier on the way out. Again, this is going to take awhile to get used to as it almost seems that the door for theft could have opened a bit wider.

As far as the types of offers go, promos include check-in offers (like FourSquare, Loopt, etc.), Google Places pages offers and other advertisements. From there, users could pay, use offers and earn loyalty/rewards points with one tap. Eventually, Google promises that consumers will be able to put everything in the Google Wallet.

Google Offers will be available first in Portland, San Francisco and New York City this summer.

Topic: Google

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  • How long?

    How long before the first NFC sniffer kits are in the hands of hackers trolling the local mall looking for credit card numbers?
    Your Non Advocate
    • RE: Google Wallet NFC payment program, Google Offers announced

      @facebook@...

      So, the creepy guy with an antenna at the checkout counter would be your first clue that you shouldn't enter your pin. Meanwhile, we can hope that fewer old ladies will be beaten into a coma so brutish home invaders can go shopping before someone is able to report the theft.
      tkejlboom
  • RE: Google Wallet NFC payment program, Google Offers announced

    Can anyone imagine what Google will do with so much power? Scary.
    jeremychappell
    • RE: Google Wallet NFC payment program, Google Offers announced

      @jeremychappell Can anyone imagine what Steve Job and his religous cult will do with so much power.

      What about RIM.

      An that before we get onto the most evil of them all Microsoft.
      They all coming to the market with similar systems, if not identical. Google just happen to be the first. An as far as I know the only one which have built in a coupon system into the payment system.
      Knowles2
      • RE: Google Wallet NFC payment program, Google Offers announced

        @Knowles2

        "An as far as I know the only one which have built in a coupon system into the payment system."

        Least bit surprise that Google is going after ad dollars, which is what this "built-in" coupon system is. I could see their vision, every Android user walking down a busy shopping district gets bombarded with coupon ads and promotion.
        dave95.
      • RE: Google Wallet NFC payment program, Google Offers announced

        @Knowles2

        Except Google is the only one of the three that primarily makes money from advertising. And how do they know what to advertise to people? Their information.
        The one and only, Cylon Centurion
      • RE: Google Wallet NFC payment program, Google Offers announced

        @Knowles2 Nothing.....Steve doesnt care about u r personal data
        pradhanavs@...
  • RE: Google Wallet NFC payment program, Google Offers announced

    I could see this technology being a gift to scammers. Near Field Communications and geo-targeting mix in with some social engineering?
    dave95.
  • RE: Google Wallet NFC payment program, Google Offers announced

    One word: Sony.
    The one and only, Cylon Centurion
  • RE: Google Wallet NFC payment program, Google Offers announced

    The CC's and banks messed up, they should all agree on one standard that anyone can use- apple msft, goog rim etc.. unversal system in the background that can be taylor for any platform
    Hasam1991
  • NFC hasn't succeeded, don't see why it would

    Nokia keeps bashing away at NFC for the last decade and they didn't make it a success, so I seriously doubt Google will have success with it.

    Trouble is, who actually wants it?

    The other thing 'offers' is their Groupon competitor, success or failure of that depends on the quality of their offers, NFC payment is not a killer feature that will make 'Offers' a success.
    guihombre
    • RE: Google Wallet NFC payment program, Google Offers announced

      @guihombre <br>Exactly - it is an answer to a question no-one asked.<br><br>The classic example given is that it could make paying for coffee in Starbucks much quicker.<br><br>This is complete bollocks, as the order and payment is the quickest stage. What takes the time is queueing up before you get to order, and then waiting for your drink to be made.<br><br>Now if Starbucks had say a mobile app you could order your drink when you are a few minutes out, and than pay at collection quickly, by-passing the queue, that would be a game changer.

      A Coffee house equivalent of Web Reserve and Collect.
      neilpost
  • RE: Google Wallet NFC payment program, Google Offers announced

    Is anybody concerned about Google's overreaching goal to secure more and more of our personal data and by obtaining that, gain an intrusive control of our lives that makes Nazi Germany seem like a Sunday School picnic?
    12stringer1975
  • Ecosystem?

    I notice that Google's chart does violence to the word "ecosystem". I don't trust people who deliberately entropize the language to make their little schemes seem more important.
    slingzenarrowzuvowtrayjissforchin
  • RE: Google Wallet NFC payment program, Google Offers announced

    From what I've heard the US is again well behind other countries on this one. Even the parking meters in some cities are already equipped and working...just not the parking meters here. Why is this such a big deal, because it is Google, or because it isn't Apple?
    gardoglee
    • RE: Google Wallet NFC payment program, Google Offers announced

      @gardoglee It's neither... it's simply technology evolution.
      parcsoft
  • Google Wallop, ancestor of The Matrix

    Google, America's gift of socialism. They already know who you are. They already know where you are. Now you want them to control your finances, too?

    Jeepers! Just in time to fund Obama's second coming. Makes me think of the embezzler siphoning accounts in [i]Superman III[/i]. This just may be the thing to force me back to using cash only.

    Will the new motto printed on America's devalued currency be, "In Google We Trust?" Not on my dime.
    Get-Smart
    • Wow

      The tinfoil hat representation is extra-strong in this thread...
      scottz29
  • google

    Now they can really offer targeted ads because they'll have people's exact buying and surfing habits
    merc2dogs`
  • Need proof of payment at the door?

    I have an app for that.
    Grande Latte to go? I can phone in 15 million.

    NFC is simply the failure of RFID.
    Nothing more, nothing less.
    No one short of Costco has figured out inventory control.
    They have someone stand at the door and cameras in the dumpsters. I defeated that years ago and I am a "good" person. While I like RFID and NFC is like canned meat, a bad hangover from WW2, if Apple had done this you would just wave your hand like a Jedi. Of course only 15% of you could be Jedi limiting the market some what.
    Smartron