Google's YouTube copyright tool: Potential annoyance, Viacom settlement fodder

Google's YouTube copyright tool: Potential annoyance, Viacom settlement fodder

Summary: Google launched the beta of its "highly complicated" YouTube copyright tool dubbed YouTube Video Identification.In its corporate blog Google notes that "Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube.

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Google launched the beta of its "highly complicated" YouTube copyright tool dubbed YouTube Video Identification.

In its corporate blog Google notes that "Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube."

 

Of course, the devil is in the details (see Techmeme). Technical details were sparse, but Google says it will terminate accounts of "repeat infringers based on DMCA notices." The big question: What exactly is a repeat infringer. If you upload a Jon Stewart clip from Comedy Central twice? How about five times? 10? What's the threshold here?

Google will also take a "hash" of every video removed to prevent re-uploading. And content owners get a notification and takedown tool. Copyright tips will be clear on the site.

The search giant noted that the tool goes "above and beyond our legal responsibilities." Translation: Let's end this Viacom suit already. Viacom and Google will get to the negotiation table. Viacom can say its suit prodded Google to create the tool. Google can say the lawsuit was moot since it was a good copyright citizen anyway. Both save face. Bottom line: This tool makes it more likely that Viacom and Google will settle.

As for the tool, don't expect perfection right away. On its information page, Google said:

Remember, this is a Beta program, and we expect to hit unforeseen bumps and bottlenecks as we refine, improve, and scale the system to meet everyone's needs. So please be patient.

Topics: CXO, Google, Social Enterprise

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6 comments
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  • Are you kidding?

    They first have to define "do no evil".

    }:)

    http://www.google-watch.org/
    osreinstall
  • So much for YouTube then

    Without clips of TV program content, why else would anyone go to YouTube ? How many home videos of people lighting their own farts do you think people will be prepared to log on to watch ?
    archief
  • RE: Google's YouTube copyright tool: Potential annoyance, Viacom settlement fodder

    They are still there? I quit looking at that crappy flash video output a long time ago.
    CrowdedCranium
  • Buh-Bye Screwtube

    I'll find my TV show content elsewhere.
    itanalyst
  • Old Youtube

    Hopefully this will take us back to the profitless YouTube of old where people wanted to watch others' life exploits. So much for making money with YouTube :)
    THEE WOLF
  • RE: Google's YouTube copyright tool: Potential annoyance, Viacom settlement fodder

    I think this is great news. It brings balance back to YT where original home vid content creators can showcase their content and make $$ if they are good, and folks like Viacom can showcase their copyrighted content as well and make $$$$. Though I think one of the tricky aspects of copyright is trying to figure out who actually owns the rights to a piece of content. Its only the tip of the iceberg.
    Darayush