Guy Kawasaki on Apple's 30th

Guy Kawasaki on Apple's 30th

Summary: Video: Guy Kawasaki worked for Steve Jobs twice, although he doesn't necessarily recommend it. "At least once is a good experience," he said.

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TOPICS: Apple
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Video: Guy Kawasaki worked for Steve Jobs twice, although he doesn't necessarily recommend it. "At least once is a good experience," he said. "[Jobs] gets you to do things you didn't think could do." Jobs is well know for his low tolerance for incompetence and mediocrity. Kawasaki was a software evangelist for the Macintosh group during its formative years in the 1980's and from 1995 to 1997. "[Jobs] sees the world differently," Kawasaki said.  He sees where there are opportunities where others don't, and finds negotiation strength where other people wouldn't see it, he added. "He's a unique character."

If Jobs hadn't returned to take over the company, Kawasaki believes that Apple would have been acquired by larger consumer player and eventually fade away.  "As long as you believe that people appreciate industrial design, coolness and things that work better, there will be a market for Apple," he said.  And, as long as Steve Jobs keeps coming up with new ideas that sell. "Steve Jobs is the spiritual leader of Macintosh and Apple--his judgement, vision, and passion keeps the company going--almost singlehandedly. He has very good people working for him, but Steve Jobs is the crux of that company," Kawasaki concluded, which makes you wonder how Apple in a post-Jobs era would fare. Jobs' ultimate triumph may be in grooming someone to take over for him, which would be especially hard for someone who is so relentless and such a perfectionist...

videobug.jpgKawasaki speculates on future of Apple

videobug.jpgKawasaki on Apple's history

guykapple.jpg

Topic: Apple

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  • Interviewer Embarassingly Trite

    uninformed, shallow and without any sort of incisive eye. It's a shame. Kawasaki is a marvelous speaker on uberapple and she just took the opportunity and squandered it with a garbage can full of predictable, boring and uninspired questions.

    Here's hoping it was an intern and no money changed hands.
    crescentdave
  • He's still alive?

    Wow...I thought that Guy Kawasaki was dead! I mean you don't hear much from him anymore...Why all of a sudden does he now come out of the woodwork?
    Ed
    tech_ed@...