Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

HP: Is it a broken company?

By | September 30, 2011, 5:31am PDT

Summary: There’s no middle ground on HP. The company is either a screaming bargain or broken. Figuring out whether HP is a bargain or broken is complicated.

HP is either the greatest value in the technology industry or a company on the wane. Turns out there’s not a lot of middle ground when it comes to HP.

The company’s future—now in the hands of new CEO Meg Whitman—was a key topic in multiple places. On ZDNet’s Great Debate series, the question was simple: Can Whitman turn around HP?

Whitman: The great HP fixer?

I took the side that Whitman wasn’t going to bring HP back to its past glory. The primary reason is I see Whitman as an interim figure. She’s the fixer, the communicator and the one who will hopefully create a structure that will enable an internal candidate to take the reins.

In other words, Whitman can stabilize HP and execute a short-term vision, which appears to be a spin-off of the PC business and a software strategy that revolves around Autonomy. However, is Whitman the CEO for the next decade?

More: Great Debate: Can Whitman turn around HP? | HP’s biggest challenge vs. IBM, Oracle: ContinuityHP’s CEO carousel continues: Whitman officially in, Apotheker out

Add it up and I argued that HP’s problems will outlast Whitman’s tenure:

Whatever HP decides it wants to be when it grows up it needs to focus on research and development and carve its own path. The current model revolves around being someone else—IBM, Cisco, Apple, whoever’s next. The problem is that HP has starved R&D at 3 percent of revenue all through the Mark Hurd years. Now HP doesn’t have the financial heft to suddenly jump to 6 percent (IBM levels) or even higher. That’s why I’m arguing that Whitman can’t turn around HP. HP’s R&D problems will last longer than Whitman’s tenure if history is any guide.

Given my points about Whitman, it’s a natural leap to assume I think HP is broken. I don’t necessarily see HP as broken because frankly I don’t see it as one company. It’s a series of companies that are stitched together in a way that doesn’t quite make sense.

Among the moving parts:

  • The enterprise server, storage and networking division could stand alone. That unit is the core of HP’s system and data center beachhead.
  • The PC business is profitable and No. 1 in market share. But is there a future for a consumer focused low-margin business?
  • The printer unit is a cash cow, but in many respects it faces the same threats as the PC division. Another wild-card: What if society really goes paperless?
  • The services unit is solid, but doesn’t have the high-end strategic feel of an Accenture or IBM. Getting there takes work.

While you can debate whether HP is a broken company, there’s also a good argument that the company needs to be broken up. HP is about to enter a multi-decade period of transformation. You can’t create a long-term vision, boost R&D and improve continuity overnight.

On the flip side, HP has a strong brand and market standing. As Whitman said “HP matters,” but it’s an open question of how much relevance the company will have going forward.

The HP-as-broken theme was analyzed by Sanford Bernstein’s Toni Sacconaghi earlier this week. Sacconaghi noted that HP is cheap at 4.9 times projected earnings. He wrote:

Prior to this month, not one tech stock with a market cap of >$5B has traded at less than 5.5x earnings in the last 20+ years. In fact, ex financials, only 19 stocks with market cap above $5B have traded below 5.5x since 1990 (of which nearly half were in the cyclical energy sector), and only 5 stocks with a market cap over $20B have traded that low.

Sacconaghi argued that HP isn’t broken, but Wall Street is treating it like a dead company. That take led to an interesting discussion on the Enterprise Irregular email list. Among the notable comments:

  • HP’s valuation is based on historical metrics, but there are no guarantees that the company will have the same earnings and revenue profile going forward.
  • Others argued that HP’s demise really started with the acquisition of Compaq. The acquisition of EDS muddled the strategy even more. Now HP may need to merge with a major services firm and hand over management to the partner. Without a transformational merger, HP is going to ultimately have to sell off divisions.
  • HP doesn’t have a purpose and has lost it soul.
  • Private equity has to salivating over HP and the prospects for a leveraged buyout. Also note that HP retained Goldman Sachs to fend off any hostile takeovers.

Has the HP hate gone too far? It’s too early for definitive answers, but rest assured the polarized debate will continue.

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Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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Is Hp Broken?
wpreece 22nd Mar
First the Blame China by Meg thing was completely the worse. Not accepting blame to being a contributing factor to that situation. Next there is thousands of dead DV9000 series Laptops that cost over 1200.00 when they were new just a few years back out there. Not to mention there was other issues with them Hinges breaking or contributing to Cracking the Displays as well, many also had Battery Issues, and yet they did not replace these things. So basically they are not designing or testing products properly.

The don't have any new vision or innovation. Meg has no creativity or original ideas to take things to a higher level. Their support sucks and she doesn't read or promote customer satisfaction input. She's clueless with the consumers and out of touch so has no idea on their opinion and wont take responsibility for part of the problem of poor sales relates to poor support.

It doesn't take a genius to figure that out or see the most obvious. If HP is gonna turn around they need to stick with what did work and was right when they were at their highest point rather then a small amount of whats working now that we changed everything attitude.
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RE: HP: Is it a broken company?
animageofmine1 30th Sep
one word. NO ! It is facing a crisis time of finding a good leader. And it is also true that "when mind is malfunctioning, the whole body suffers". But I am hoping that this is just temporary and HP will be back to those wonderful old days of innovation.
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@animageofmine1

If anyone has worked for HP as a contractor for the Navy, you know for a fact that the Navy would be way better off on their own.

When I worked there for short contracts, all I did was browse the web and watch Netflix all day. All though I was happy to get paid, It was also sickening to see tax dollars wasted left and right (much more than just staff wages). HP hired managers who are good at playing the government politics game to ensure they keep raking in the contract money rather than actualy providing good service.
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RE: HP: Is it a broken company?
SlithyTove 12th Oct
@animageofmine1

The culture which drove the old days of innovation has been deliberately buried by Hurd and Carly. With a company as large as HP it will be virtually impossible to bring it back too, short of pulling a Bell labs style operation where they fund a semi-autonomous group. I don't see them doing that.

They have services.... except that Hurd ran out a lot of their best talent with jaw-dropping pay cuts and layoffs.

Their PC side is big, but HP's brand is hardly considered premium and the uncertainty has been rocking their perception further.

Printers? In my experience tablets are, finally, rendering print media obsolete. The paperless world that was talked about loudly years ago is now arriving without a fuss.

Software? I've used some of their products which were purchases from other companies. As soon as they purchase a software company the quality goes to the toilet.

I guess servers is still going well....
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RE: HP: Is it a broken company?
trust2112@... 30th Sep
Not yet, bring back the "Build Your Own" models for personal and laptop computers. Don't use subpar boards with defective caps (See Acer), and keep the Compaq line, most people favor it over HP.
1 Vote
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Yes, they have made a series of bad choices going back years. The whole effort with bringing in more arrogance and less talent is the key. This goes across divisions. Look at the huge fiasco with Palm OS. Now there is a history of errors alone.
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RE: HP: Is it a broken company?
larkforsure 30th Sep
[ SOS ] Complaint with IBM China CSR on Centennial

[ Review ] How Much IBM Can Get Away with is the Responsibility of the Media
http://wp.me/p1hDC3-aL

IBM Advised to Treat its People with Humanism in China
http://wp.me/p1hDC3-aW

Tragedy of Labor Rights Repression in IBM China
http://wp.me/p1hDC3-92

Scandal stricken IBM detained mother of ex-employee on the day of centennial
http://wp.me/p1hDC3-8I
2 Votes
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RE: HP: Is it a broken company?
NightLife6 30th Sep
Absolutely - Now that they are without a Visionary or Leader, their BOD will spiral the company down into oblivion. It is sad, because they had an excellent opportunity to become a Prime player in the Global Enterprise Systems HW/SW market. However, now they do not even have anyone that understands that market.
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RE: HP: Is it a broken company?
Graham Ellison 30th Sep
Did anyone else click the 'Maybe RIM should kill the PlayBook' link and end up here?
@Graham Ellison Yes, Graham, I did as well...guess we're the only ones who noticed...
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@rmazzeo - not really was going to read this blog next, now will have to search for the RIM article. This is happening more frequently on ZDnet, links are either dead or take you elsewhere.
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RE: HP: Is it a broken company?
gigabob@... 30th Sep
Clearly they are broken - the issue is can they be fixed. With no vision, no execution strategy and awful leadership there is noone to harness the incredibly strong BU's - all of which are pretty self-reliant - and forge an integrated value offering. Sure the cloud is coming - but the HP execution is a mess. As a consultant I advise clients to examine any alternative but HP - as they are in such flux that nobody can count on a clear architecture emerging with the needed long-term support.

Meg's legacy - if positive - will be she came in as a trauma nurse, staunched the bleeding and stabilized the patient while the board found its Gerstner equivalent to turn align HP's powerful assets into a cohernet services delivery vehicle.
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'It's the economy stupid"...remember these words? HP dealt with the masses and the masses have spent all they could afford. The winners are the innovators for those that can afford to purchase the newest things. HP concentrated on volume and not innovation and thus is following others.

It can get to the front with effort and more so with innovation. They have the people, I believe the resources, now do they have the vision and the will?
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As I have said earlier, HP managed to seriously offend a number of major customers, so the first part of any valid recovery would seem to be working to win back the broken trust (and do that by ACTIONS, not words). Then HP should have the luxury of working on what they want to be at a more casual pace. I believe they can do it, but the question I ask: "Do they have the resolve to do it?". Leadership can not structure repair & recovery unless they know what damage has already been done.
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RE: HP: Is it a broken company?
Brian J. Bartlett 30th Sep
What needs doing is following through on the earlier model. Everything that HP has under one roof just happens to be Michael Dell's vision. PC's, Datacenters [servers, network plumbing, storage], networking, and services. The problem here is that it seems like no one is bringing the cross-division deliverables (in marketing-speak). If you want to be All things to All people, you gotta be able to serve it to the customer. I don't buy the software/services argument as it is all about quarterly returns rather than grabbing ever more market-share from Dell, Cisco, and all the rest.
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No HP is not broken it is just the victim of some very stupid press releases and management that doesn't know what to focus on, they believe that everything should fit under one company when in reality there are at least four distinct groupings within HP. These four groups should be run as distinct companies or areas of expertise. The software group should operate independently selling its services, but promoting the other services where appropriate. The second group would be the big iron and networking group selling solutions to companies, the third group should be the PC business which would include both consumer and business computers as well as the printer business and the fourth group should be the phone and tablet group which HP gave up on too fast. if HP wanted to make a big splash with their phones and tablets they should of stayed with their original announcements and went with WP7 and Windows 7 initially and then Windows 8. Working with Microsoft they could have developed a Mango powered tablet and probably had an instant hit instead of trying to introduce a new OS, I know as a user I would have instantly picked up their tablet running Windows, especially if that tablet contained an SSD and was capable of running apps that run on my desktop, I manage my life through databases and if I can carry that info with me, my life becomes easier to manage.

HP has to realize that it has all the parts for a great company but those parts should run independently but still able to compliment the other elements within the Corporation, a good president will encourage each division to play on its strengths but encourage other divisions to work on complimentary products for the other divisions. So HP is not broken at this time, it is just misguided in that it doesn't understand the pieces it does have. If it continues to focus on just one area in the misguided belief that this is where its future lies, then yes it will be a broken company before Whitman fulfills her mandate, then who will buy the worthless remainder.
0 Votes
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Meg Whitman, the lady that ruined eBay, lost $200 million in an attempt to ruin California, now she has her sights set on destroying HP.

Great work HP! Did anyone think to look at her past disasters before hiring her? It seems not...
1 Vote
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Just go to their website and check out their Board of Directors. Most are new this year. They did not hire Apotheker. They are all smart, and successful business leaders. I would not underestimate what they can do, nor what Meg Whitman can do, given the succesful business units within HP.
0 Votes
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Of course it's a broken company. It needs a Carl Icahn-type to pressure the company to split up for value to the shareholders, and sell off the pieces.
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RE: HP: Is it a broken company?
Old Timer 8080 1st Oct
HP was broken the minute they tried to get into the PC market...

They screwed Colorado Memory Sytems. ( CMS tape drives ) I was also there and couldn't stand the arrogance of the " HP_TITES " to the former CMS workers...so when I finished my CMS contract, I said NO to HP....And NO to the Test Group when they found out I had worked for TEST at AMD...

Honestly, HP treated many of the people in Colorado like second class citizens that didn't deserve HP in the first place...

They did the same to COMPAQ and killed off a good support site when they took over...

I could see this because I was from BOTH CA and CO cultures!

My only observation:

HP's HUBRIS has finally met with it's NEMESIS...

My Recommendation:

Get back to building just GOOD TEST EQUIPMENT...

Oh, YOU gave that market to some overseas companies...
too bad....
0 Votes
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Yep! HP - like quite a few corporations - confuse management ability with leadership, the two are not the same. A leader must be a good manager but very few managers are good leaders. Managers are effective at lower levels but leaders are mandatory at the upper levels. Unfortunately all too often managers are promoted into leadership positions where they are incapable of providing the needed leadership.

Another mistake is that Board of Directors are providing exit packages and other exorbitant bonuses that need not be earned but are paid simply for being there. A leader must improve the profitability. If they fail to do so they should not receive bonuses, nor severance packages when they leave. Leaders should be required to perform or be removed without further compensation. A test of a true leader is their willingness to take on a position with the only guarantees are those based upon their successes. If a prospective leader demands a golden contract they are not a leader and they know it, thus the golden contract demand.
0 Votes
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RE: HP: Is it a broken company?
SlithyTove 12th Oct
@shanedr

It's a tricky line to tow on how to pay CEOs. Success can be tricky to measure.

Say you paid by improving profitability for a CEO and you are looking to hire a new one. Your company is in the gutter, lost $1 billion this year and next year is looking more challenging.

You are a rockstar leader and agree to take the job. Through absolutely heroic effort you manage to lead the company to a $1.25 billion dollar loss that year. Worse than last year. However, without the changes you made it would have been a $3 billion dollar loss. You get paid peanuts because profitability went down.

Under that model no rockstar leader with a great track record would agree to take the job of running either a floundering company, or a successful company which may have reached it's peak. They will play it safe with growing companies because their resumes allow them to cherry pick, and companies that need great leadership will get the detritus.

Best way I can think of is to pay fixed value mostly in stock options that have long vest periods so that the CEO has to make sure that the company is strong on a decade-long timeframe, not just next quarter.

That said, current CEO pay is obscene. There is tremendous talent perfectly happy to work for $500k to $1 mill per year. Paying $20 million a year is a waste of shareholder value and a clear indication that the company is not being run with shareholders in mind.
0 Votes
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RE: HP: Is it a broken company?
kc63092@... 23rd Nov
@SlithyTove
blame that to the board members who kowtow to each other and select a less stellar friend as their new ceo. pays to have a cozy membership to the elite club. scratch my back and i will scratch yours. and the pay is obscenely good as you mentioned.
0 Votes
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RE: HP: Is it a broken company?
thetwonkey 22nd Nov
All I know is that I won't be buying anything with an HP brand until they either sink or swim. Right now, they look to be sinking. The first order of business for the typical CEO in these cases is to cut customer service to the bone. The second order of business is to cut manufacturing costs to the bone, and resultant quality be damned. The third order of business is to post dubious profits for a quarter or two, so the CEO and other high-ranking executives can reap huge bonuses, and then run off somewhere else before the water starts coming over the gunwales. This is a repeated pattern in corporate America, and I see it turning out no differently here. I have HP printers at home and work, and HP laptops and desktops at work. They work fine, but when they need service, it would be nice to know it can actually be obtained, at least during the course of the warranty.
0 Votes
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RE: HP: Is it a broken company?
kc63092@... 23rd Nov
as long as the children of the founders behaved as if they are blessed and visionaries just like their fathers, hp will always be in the doldrum. the acquisition of compaq went down the toilet not because of poor execution but because of internal opposition. the merger gave hp a much bigger market share both in hardware and services, they could have used it to leverage their foothold in both areas. instead it became a divisive factor that weaken hp. after the hurd debacle, hp realizes that services is the way to go like ibm, but morale inside hp is at the lowest that apotheker's last ditch effort to reorganize hp caused more problem than good. i hope that hp will find its bearing and boost its employees' morale, as well as strengthened its r&d muscle. this country need the old hp way and ibm way to be always at the forefront of technology and industry. good luck to us...
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RE: HP: Is it a broken company?
Ranpat86@... 5th Feb
HP is seriously broken...Their warranty repair service is a complete joke. Currently in the final few months of a 3 year accidental drop coverage at a high school and I have never in my life worked with a company that is so broken. We also have Dell computers with accidental drop coverage and they have been great to work with. When students use laptops you know you are going to have damage and HP could never understand why at the beginning of summer they would get more than 10 laptops that required warranty repair. I was turned into the fraud department because I submitted more than 10 laptops for repair. In comparison, I turned in over 100 to Dell and it has never been an issue because Dell understands Education. HP has a long hard road ahead to get me to purchase anything they sell.
1 Vote
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"In other words, Whitman can stabilize HP and execute a short-term vision, which appears to be a spin-off of the PC business and a software strategy that revolves around...."

Seriously. Blah, blah, blah, blah. NO one, is worth that kind of money. What is their magical fairy power or gift, that delivers $40 million dollars worth of value to a company. Some people make great leaders and CEO's, no doubt, but at the end of the day, an awful lot of talk and posturing - very little in terms of real world results and yet there you are singing praises.

That is CorpWorld. Anyone living in RealWorld knows it is nonsense.
0 Votes
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broken
droidfromsd 22nd Mar
they make printers, pcs, and underpowered servers. there is no vision to get to the next level. meg will be shopping for a buy out. that is the only way i can see. but what can they offer? patents? customer base? no. they will go the way of kodak/poloroid/gateway et al. time has past.
0 Votes
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Their PC unit is broken....
sameer_singh17 22nd Mar
.... driven by dropping consumer interest in PCs. And putting all your eggs in the Windows 8 basket is about the stupidest thing you can do, when your competitors (apart from the also struggling Dell) are hedging their bets on tablet operating systems.

Detailed analysis here - http://www.tech-thoughts.net/
0 Votes
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Is Hp Broken?
wpreece 22nd Mar
First the Blame China by Meg thing was completely the worse. Not accepting blame to being a contributing factor to that situation. Next there is thousands of dead DV9000 series Laptops that cost over 1200.00 when they were new just a few years back out there. Not to mention there was other issues with them Hinges breaking or contributing to Cracking the Displays as well, many also had Battery Issues, and yet they did not replace these things. So basically they are not designing or testing products properly.

The don't have any new vision or innovation. Meg has no creativity or original ideas to take things to a higher level. Their support sucks and she doesn't read or promote customer satisfaction input. She's clueless with the consumers and out of touch so has no idea on their opinion and wont take responsibility for part of the problem of poor sales relates to poor support.

It doesn't take a genius to figure that out or see the most obvious. If HP is gonna turn around they need to stick with what did work and was right when they were at their highest point rather then a small amount of whats working now that we changed everything attitude.

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