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IBM acquires Coremetrics, adds Web analytics

By | June 15, 2010, 6:39am PDT

Summary: According to IBM, Coremetrics will give the company the ability to better track consumer interactions via a software as a service model.

IBM said Tuesday that it will acquire Coremetrics, a privately held Web analytics company.

With the move, IBM enters the Web analytics fray. Coremetrics focuses on everything from social media to marketing optimization to cross-channel retail sales tracking. Coremetrics counts Bank of America, Enterprise, Kraft, Virgin Atlantic, Costco, QVC and others as customers.

According to IBM, Coremetrics will give the company the ability to better track consumer interactions via a software as a service model.

Coremetrics’ software portfolio includes Web and mobile analytics, targeted email and advertising tracking and other reporting and benchmark tools. IBM said it will add Coremetrics to its business analytics offerings. Overall, Coremetrics will ride shotgun with IBM’s existing WebSphere, information management and analytics software.

Coremetrics’ 230 employees will be integrated into IBM and the deal is expected to close in the third quarter.

Source: IBM statement.

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Analytics, Coremetrics, Web Analytics, IBM Corp., Financial Planning, Finance, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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