Intel's next big leap--new logos

Intel's next big leap--new logos

Summary: Tomorrow Intel is unveiling its new logos at the Consumer Electronics Show in Las Vegas. It's not a big change, but it's part of the psychology of staying fresh--refurbishing the image in the new millenium and driving awareness.

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TOPICS: Intel
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Tomorrow Intel is unveiling its new logos at the Consumer Electronics Show in Las Vegas. It's not a big change, but it's part of the psychology of staying fresh--refurbishing the image in the new millenium and driving awareness. When confronted with the last few years of AMD tainting its processor leadership repuation, hiring one of Samsung's top marketers, going multicore with the product line and reorganizing the company around different markets (especially consumer), why not revamp the 37-year old corporate logo. The logos (which appear to be genuine) showed up at matbe.com, a French technology site.

intellogonewbig.jpg

The lowered "e" gives way to the oval swirls, and "Leap ahead" reportedly takes over from "Intel inside" as the main phrase associated with the company. Not exactly a big leap ahead, but it's the gesalt that counts. The Yonah mobile processors have been dubbed "Core" (no more Pentium M), with Duo (for dual core) and Solo (single core) implementations.   

intellogonew2.jpg 

Topic: Intel

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  • Just What We Need...

    Another looped logo...how 90's
    PXLated
  • Good Plan

    It's a case of playing to your strengths.

    Trying to produce superior products hasn't turned out so well, so Intel is going to dump a few billion on marketing promotion. No way is any other company going to match that, and if they put those $$$ where it will do the most good [1] it should be a decisive move.

    [1] Directly to OEMs as a "promotional allowance."
    Yagotta B. Kidding
    • So Yonah isn't superior?

      With the dual core Yonah's coming out, it's clear that Intel HAS produced something with top-level performance and superior power consumption. So what hasn't turned out so well?
      george_ou
      • why is it superior?

        George, you forgotten to mention your arguments over why it is superior. I really disagree with you. With an architecture that the two cores need to go to the bus everytime they need to talk to each other and if it wasn't enough share the same bus for doing memory accesses. I really think AMD has a huge advantage on its implementation over Intel's. They have that smart crossbar thing between the two processors and each one has its own memory controller.
        Rafael Ribeiro
      • George, you gotta stop using facts on him.

        It upsets him to no end...
        No_Ax_to_Grind
      • Benchmarks?

        [i]With the dual core Yonah's coming out, it's clear that Intel HAS produced something with top-level performance and superior power consumption.[/i]

        I'll be glad to see the benchmark results comparing quad Yonah servers to quad Opteron servers, George.

        Do you have some?

        On the other hand, if we're comparing promises to promises we'll just have to take Dell's word. I trust you'll grant that they're not irrational AMD partisans, won't you?
        Yagotta B. Kidding
        • We'll have to see

          What we do know is that the current production Pentium M clocked at over 2.5 GHz with crippled single channel memory even gives the AMD FX 57 a run for the money at 1/2 the price.

          The Yonah core isn't targeted at servers, they'll have to create a 64-bit version of the Pentium M for that market. For the time being, AMD leads the power consumption race in the server and desktop market and it's obviously a strategic mistake by Intel that they're not pushing the Pentium M architecture soon enough.
          george_ou
  • When things go bad, get a makeover

    Intel is only doing what women all over the world have known for ages. When nothing else goes right, you can always get a makeover and you'll feel better. :-)
    bbbl67
  • When things go bad, get a makeover

    Intel is only doing what women all over the world have known for ages. When nothing else goes right, you can always get a makeover and you'll feel better. :-)
    bbbl67
  • Come on people, marketing is EVERYTHING.

    I am always amazed at how posters will come here and say "it's a marketing gimick". Of course it is, and it works!

    The truth is, this is one area where AMD is asleep at the wheel. You would be hard pressed to find anyone in the US that didn't know who the "Blue Men" are or what Intel Inside means. Anyone that doesn't understand marketing is all about brand recognition should ask their boss for a refresher course in business 101...
    No_Ax_to_Grind
    • Absolutely

      Intel's superior marketing is the reason that AMD has never been able to get traction in the corporate datacenter, which remains a wholly-owned property of Intel.

      My associates who dumped AMD a couple of years ago in favor of Intel can't stop talking about the decision: http://finance.yahoo.com/q/bc?s=AMD&t=2y&l=on&z=m&q=l&c=intc
      Yagotta B. Kidding
  • You can trademark

    "Core" and "Inside"?

    As for a new motto, how about - Same clock speeds since 2002!
    Roger Ramjet
  • This is really going to help the share price....

    ...of the marketing company that sold them on this meaningless BS.
    PaddyOmaddy
  • ..But is it 64-bit?

    What? Is it too expensive for Intel to come up with a good 64-bit CPU?
    I'm sure AMD is trembling in fear over the new logo. Their 64-bit CPUs can't touch Intel's new 32-bit logo!
    Mr. Roboto
  • ..But is it 64-bit?

    What? Is it too expensive for Intel to come up with a good 64-bit CPU?
    I'm sure AMD is trembling in fear over the new logo. Their 64-bit CPUs can't touch Intel's new 32-bit logo!
    Mr. Roboto
    • Most current Intel CPUs are 64-bit capable

      Intel just doesn't market 64 bit as much since hardly anyone uses it right now and there are few applications for it.

      Almost all the current production Intel Desktop and Server CPUs have x64 capability and is virtually identical to AMD's chipset since it was copied verbatim. Only the mobile processors from Intel don?t have x64 capability, but tell me how many people are running x64 Linux or x64 Windows? If you believe 64-bit is exclusive to AMD, then you?ve swallowed the marketing kool-aid wholesale.
      george_ou
      • Roadmap

        [i]Almost all the current production Intel Desktop and Server CPUs have x64 capability and is virtually identical to AMD's chipset since it was copied verbatim.[/i]

        Specifically the P4 tribe.

        [i]Only the mobile processors from Intel don?t have x64 capability, but tell me how many people are running x64 Linux or x64 Windows?[/i]

        Aren't those the ones that will be the basis for all new designs?
        Yagotta B. Kidding