iPad driving massive growth for iOS in enterprise (survey)

iPad driving massive growth for iOS in enterprise (survey)

Summary: Despite speculation that iPad 2 sales have been a letdown for Apple, the device is driving growth for iOS in general in the enterprise world.


Although the iPad is a runaway success in the tablet market -- the point where critics and executives have just acknowledged it simply "an iPad market" -- Apple's tablet has made considerable headway in the enterprise world as well.

Thanks to the iPad, iOS in general has grown in popularity and use among enterprise customers, which can be seen in the graph below according to a new survey from Good Technology, a company dedicated to a push e-mail and device management along with security products for mobile phones. Good's enterprise mobile clientele includes 49 of the Fortune 100.

Here are some of the highlights from the report covering activations in enterprise during the third quarter of 2011:

  • iOS tablets represent over 96 percent of total tablet activations
  • Android tablets increased slightly to 4 percent of overall tablet activations for the quarter
  • iOS devices (iPhone, iPad and iPod touch), accounted for over 70 percent of activations
  • Android smartphones represented nearly 39 percent of all smartphone activations, whereas the iPhone nabbed 61 percent
  • Among the top 10 industry verticals, financial services continued to see the highest level of iPad activation, accounting for 46 percent for the quarter—more than tripling the amount of activation in any other industry

The findings are overwhelmingly more obvious when demonstrated in this graph below:

Yet somehow, despite all of this, iPad 2 sales have still been construed as somewhat disappointing. The bar is definitely high for the iPad 3 and any other device that means to challenge it.

Android continues to gain market share overall -- which is indisputable based on Android's continued dominance of the mobile platform market, at least in the United States, for the last several months. Nevertheless, Good concludes that enterprise end users are showing clear preference for Apple products these days.

However, these numbers very well could change drastically within the next year. On the one hand, the iPhone 4S is already doing well for itself, despite a mixed welcome when it was unveiled earlier this month. Yet, there are plenty more Android handsets on the way -- and likely (or hopefully) much better ones with the launch of Android 4.0 (Ice Cream Sandwich), starting with the newly-revealed Samsung Galaxy Nexus.

[Charts via Good Technology]


Topics: iPad, Apple, Mobile OS, Mobility

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  • RE: iPad driving massive growth for iOS in enterprise (survey)

    Or maybe Good Technology fudged the numbers. Are these tablets really being used in the enterprise or is some CEO just bringing it to work every day? I'm guessing the latter. We keep hearing stories about how tablets are in the enterprise then show no proof of such things. I think Good Technology is just going on hearsay.
    • Where there's smoke there's fire as they say:)

      @LoverockDavidson_ ... Don't get too close Lovey you might get burned! OUCH!

      Pagan jim
      James Quinn
    • Talk about fudging numbers

      In the Fortune 500, there are only 500 CEOs. They can't possibly account for the numbers observed. You'll have to do better than "the CEOs are bringing them from home" if you want us to believe your Microsoft PR.
      Robert Hahn
    • That's not the question


      Since we're talking statistics here, the percentage of activations for iOS devices looks impressive... but it just shows the *percentages*.

      Unless we know how many tablets were activated for enterprise purposes, the percentages are *meaningless*. Think that's crazy? Let's say that during each month, only 1,000 tablets were activated by users for enterprise purposes. The iOS devices could have activated 960 devices per month...thereby meeting the "96%" criteria claimed in the survey. Yet 4,000 tablets (1,000 per month), is not a significant number of tablets, given that there have been *millions* sold this year (as they would represent less than 0.1% of the total sales).

      Nor is a figure given for the number of tablets & mobile devices sold to enterprise customers, versus the number of non-mobile devices (i.e. traditional PC sales) made during the same periods.

      Again, statistics are just statistics, & don't necessarily represent reality...
    • RE: iPad driving massive growth for iOS in enterprise (survey)

      It's more than CEOs, but you're definately onto something. iPads are a consumption device. They work well to show and display data. Top level employees who aren't creating data can use them to look at data others have created and perhaps use them as display data. But that is where iPad stops, as you can't use them as an every day device, creating documents or spreadsheets or even too many emails. Also they are limits with IT as you can't secure them or do simple things like add them to active directory.
      • RE: iPad driving massive growth for iOS in enterprise (survey)

        @stevesu* Um, why do you say you can't you make documents? I do with my Ipad everyday. It would seem as if you're just making things up instead of basing replies on facts..???
        Rapid Rec
      • RE: iPad driving massive growth for iOS in enterprise (survey)

        @stevesu* And why do you say you can't create spreadsheets? I do that daily as well.

        You guys really ought to look at an iPad before you criticize it.
    • RE: iPad driving massive growth for iOS in enterprise (survey)

      @LoverockDavidson_ Did you hear about the airlines? using them in the planes?
      • Those in the airlines are being used as "simple" reading devices,

        and not as productivity devices.<br><br>Nothing wrong with that. But, let's face it, the iPad is being used for what it's best at, and that's as a simple media consumption device, and in the case of the airlines, as a replacement for the flight manuals.

        The enterprise level usage is not as simple, unless an executive just wants to carry around lists of anything relating to what the corporation is engaged in, like a list of customers or consumers, or a ready-made report, such as a spreadsheet.
  • Great statistic

    "iOS tablets represent over 96 percent of total tablet activations"

    It is a sick market. We all lose.
    • Imagine there's no iPad

      96% of tablet buyers think they've won. It's their money, so you don't get to tell them what to think. If there were no iPad, no one would be buying tablets at all.
      Robert Hahn
      • If there were no Windows

        no one would be buying computers at all.

        It's their money so no one gets to tell them what to think.

        Agree? Disagree?
      • toddybottom/Robert Hahn: Both of you are correct, but...

        if there were no technology, there would be no computers, and people wouldn't be spending their money on any of it. And, they wouldn't know the difference and wouldn't miss it.

        Agree? Disagree?
  • RE: iPad driving massive growth for iOS in enterprise (survey)

    • RE: iPad driving massive growth for iOS in enterprise (survey)


      Don't bother, it's a link to a shopping site.
  • RE: iPad driving massive growth for iOS in enterprise (survey)

    Oh toddybottom perry, when will you stop? Everyone here knows you're just a paid MS PR rep, trying to spread FUD about Apple, because you can't afford any of their products, and your boss would fire you if you did.

    Get a life already...Sheesh!!!
    Rapid Rec
  • RE: iPad driving massive growth for iOS in enterprise (survey)

    I see the Wintards are desperately waiting for the Windows 8 tablets to show up all the iPads with the dazzling ability to do absolutely everything. What gets me is if those Windows tablets were such high and mighty devices, why didn't they sell in the numbers that the iPad does and why wasn't the enterprise deploying in vast numbers, all those powerful past Windows tablets over the last ten years. They were all running a Windows desktop OS with the all connectivity and applications in the world. Guess what, those crappy devices were outright failures and thanks to Microsoft and partners, tablets usage became a curse to IT and consumers until the iPad showed them the way.

    You don't like iPads and consider them as useless devices, well too damn bad. Consumers love 'em, businesses love 'em and Apple is getting rich from them. That's the reality. How well those supposedly omnipotent Windows 8 tablets will do remains to be seen. It'll be quite a wait until late 2012 to find out.
  • We use them at work

    We bought our iPads privately but we use them at work. I cover the country providing applications support. The iPad is great for fast access to PDFs, videos and presentations so you can answer a question at the moment it is asked.

    The problem for the Android products is they lack the needed software. Sure, somebody might make a tablet with a faster CPU or graphics chip but so what? The iPad is already quite good and the Android device won't run my software or integrate with the rest of my devices.