iPhone most popular business phone; BlackBerry loses vital street-cred

iPhone most popular business phone; BlackBerry loses vital street-cred

Summary: BlackBerrys are losing ground to the likes of iPhones and Android devices in the enterprise. The forecast projects also look bleak for the BlackBerry maker.

SHARE:

The iPhone has outshone the BlackBerry in the business handset arena, with what will be a major blow to the enterprise-oriented smartphone manufacturer.

In the thrillingly-titled Mobile Workforce Report, more than 2,300 enterprise employees were polled, and it was found that the iPhone amassed more users than the BlackBerry did -- and by a significant margin, too.

(Source: iPass via CNET)

While for the same third-quarter in 2010 when the iPhone's share of the market was just over 31 percent, the BlackBerry in this past quarter dropped to just 32 percent. The iPhone excelled this past quarter by significantly increasing its enterprise user share to 45 percent.

Android nearly doubled its share from last year, from slightly over 11 percent to just shy of 22 percent, leaving the Google mobile operating system in third place. That left Symbian in fourth place with a hefty drop from 12 percent to 7 percent, with Microsoft's mobile market share dwindling to just over 5 percent.

Though BlackBerry's descent is not a sign that the company is no longer making its mark on the enterprise zone, it does show the increasingly competitive atmosphere that the Ontario-based giant has to compete with.

But it will be a knock to the BlackBerry business, as the company has always found a safe haven in the enterprise world, for offering secure and self-hosted server infrastructure, allowing businesses and enterprises to hold onto their encryption keys. This alone makes the decentralised system more secure.

Next year's projections are just as interesting, with 18 percent saying they will buy an iPhone, just over 11 percent for an Android handset with nearly 4 percent hoping to buy a Windows Phone device.

Only 2.3 percent of those polled will buy a BlackBerry; figures probably not helped by the recent global outage which left some without service for nearly four days.

Though the outage left only consumer users of the BlackBerry Internet Service without data, many enterprises still use these services, meaning many enterprises and businesses were nevertheless left without service.

Related:

Topics: Mobility, Hardware, iPhone, Mobile OS, BlackBerry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

20 comments
Log in or register to join the discussion
  • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

    Not in our company it isn't... Not sure why we are clinging to Blackberry but we are, I would prefer to support any platform but Blackberry!
    slickjim
    • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

      @Peter Perry HMM our company let's you bring your own device, they support every platform, but the iPhone is the phone I see the most at meetings etc.

      That's sad you only get blackberry :(
      Hasam1991
      • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

        @Hasam1991
        Iphone is the most simplest platform to implement for business next to black berry. RIM's enterprise platform was second to none a few years ago. IOS is picking up steam as i0S can communicate with echange servers, sync contacts, and has the largest selection of office apps and tools of any mobile OS.

        Andriod is too complex. There is just too much variations. Not easy for the IT team to implement.
        Bakabaka
    • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

      @Peter Perry I replaced my Blackberry a few weeks ago with a refurbished Samsung Fascinate and while I like the Android platform a lot better than the BB platform the one thing I find I miss is the ability to assign a custom (not the default tone) ringtone/ notification tone to an incoming email address (i.e. a contact consisting of just an email address). If you know a method to make this work let me know. I've used TonePicker, Zedge, and the default Android OS and thus far they STILL use the default notification tone for those specific email addresses I supposedly changed.
      athynz
    • LMAO!!!!

      @Peter Perry

      Take a look at who wrote the report........ iPass :O

      Little wonder.
      They have done a number of pro-Apple reports in the past.
      rhonin
  • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

    I'm curious what the poll question was and how did they identify the 2,300 enterprise employees as using company-supplied phones?

    Upon looking at their report, it is somewhat confusing what the percentages mean. I would guess the smartphone percentages are a combination of personal devices and company-provided. It was more interesting to see that corporations are saving money by letting people use their own devices instead of providing. After all, they say that the number of employees having smartphones is up to 95% but we know that the corporations aren't buying for 95%, they're just letting them use them at work. The number working to integrate those phones into their network is much lower than the ones letting you use them.

    Either way, the smartphone percentage numbers aren't a sign of what enterprise wants ... it is a sign of what enterprise employees are using today (personal devices included).
    Ididar
    • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

      @Ididar It's what people are carrying as personal phones with company email set up on them... yes iPhone wins, look around in your next meeting.
      Hasam1991
  • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

    This is not persay corporate liable but personal liable via BYOD programs where these employees work.

    Considering we provide both we still have a split 80% Blackberry to BYOD users it doesn't really say much for the overall strength (or not) of RIM's enterprise market. Some people just prefer to keep their technology seperate and whatever work provides (and pays for) they will use.
    MobileAdmin
  • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

    Have to question these statistics just based on the source!
    iPass via CNet...
    seems I read a piece recently about Blackberry doing pretty well still in the EU???
    wizard57m-cnet
    • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

      @wizard57m@... Yeah, I wrote that. Thanks for noticing! :)
      zwhittaker
  • Well

    WELL DUH! did you expect smart working people to use Android? yes BB was nice 10 years ago but now we need a more reliable platform...
    Hasam1991
  • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

    Facts:
    - Enterprises use BES, BES users we're not affected by the outage.
    - Stats only prove that people carry smartphones instead of just phones and of those most carry iPhones.
    - Of those with an personal iPhone, most use take it to work. Wonder who's gonna pay for the replacement, repairs, dead battery... I like keeping work and personal stuff separate.
    - Android is the clear winner here having more than doubled it's share.
    - RIM hasn??t lost much. From where I see it, they've held on with old devices. Have to see how they do in the next quarters with new devices.
    SinfoCOMAR
  • This report is bogus

    [i] 2,300 enterprise employees were polled,[/i]

    Well, depending on the market segment polled, i'm sure I could come up with a list of 2300 enterprise users that were 100% BB.

    Second, no indication of whether these enterprises were BYOD or if the iPhones were company owned & supplied? My bet would be they mostly BYOD, which seems to be the latest craze.

    Not sure why BYOD is the latest craze, it's a management and administration nightmare.... at the Fortune 500 where I work, we've had BYOD and iPhone support since 3GS... but as of 1-1-2012, iPhone support is going away, and BYOD will no longer be supported.

    Because, after 2 years of being hammered by auditors on many fronts and having exhausting discussions and exercises that the iDevices do not, in fact, provide the level of security that Blackberries do (ya know, even though Apple has nice buzz words on their website)... our managers and execs have finally figured out that just because we [i]can[/i] do something, doesn't mean we [i]should[/i].
    UrNotPayingAttention
    • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

      @UrNotPayingAttention Any company run by auditors should be shut down.
      kent42
      • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

        @kent42

        Right. We should let normal users run the company, set the security policies and controls... heck how about we just give everybody Admin access and go on the honor system, eh?
        UrNotPayingAttention
      • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

        @kent42

        Obviously you've never worked in a regulated industry and had to deal with external auditors (SEC,FINRA,SOX,HIPPA etc.) Very specific rules and steep fines. You also have your own internal audits to satisfy.
        MobileAdmin
    • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

      @UrNotPayingAttention

      We are moving to the same conclusion. It's not really a money saving effort and has raised serious questions on why we provide the option. Unless a company decides to move to be 100% personal liable your likely to be lucky to get 25% of your employees to opt to use their own device (and pay or it). That leaves a healthy 75% that will use the corporate liable option and presently the easiest to manage and cheapest is Blackberry. With OS 7 devices the complaints about Blackberry are starting to fall apart, hardware is comparable, internet works as quick. Yes Blackberry lacks a huge App ecosystem but please show me any corporation that is paying for employees to use Apps? The big ones are on Blackberry as well Blackberry via BES still provides options not available on any other platform (MDS, MVS etc)

      BYOD is a great way to provide a mobile option for non key employees who wish to check corporate email, have their PIM data.
      MobileAdmin
      • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

        @MobileAdmin

        Yeah, we were actually 'required' to put in our mobile policy that ...'data is owned by the company', and for BYOD the user assumes all risk and liability associated with having our company data on their personal device... including monetary recourse and responsibility. (if they lose their device and data is compromised, the user has agreed they can be held financially responsible)

        ...needless to say, a lot of our users are no longer BYOD
        UrNotPayingAttention
      • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

        @MobileAdmin

        Sure, your typical apps aren't generally going to be work related, but more and more software developers providing enterprise applications are augmenting their solutions with mobile apps. Our accounting and billing system is soon releasing an iPhone client, our doc mgmt system already has one, and one other client/server productivity app offers iPhone and Android clients. Now if you're an enterprise software developer, where are you going to devote your resources, the two platforms that are gaining marketshare or the one that's losing it?

        That may not matter all that much if your employees are going to an office every day and have access to a PC all day long, but for those with mobile workforces, mobile enterprise integration can provide productivity gains.
        TroyMcClure
  • RE: iPhone most popular business phone; BlackBerry loses vital street-cred

    The numbers add up funny.
    2010, adds up to 106.3.
    2011, adds up to 113.5.
    jayke001@...